{"id":28083,"date":"2025-04-29T16:39:11","date_gmt":"2025-04-29T23:39:11","guid":{"rendered":"https:\/\/presskitchen.com\/?p=28083"},"modified":"2026-01-30T06:35:05","modified_gmt":"2026-01-30T06:35:05","slug":"on-the-ground-at-possible-25-massmutual-and-deep-blue-spotlight-womens-financial-empowerment-with-stay-ready-campaign","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-the-ground-at-possible-25-massmutual-and-deep-blue-spotlight-womens-financial-empowerment-with-stay-ready-campaign\/","title":{"rendered":"On the Ground at POSSIBLE ’25: MassMutual and Deep Blue Spotlight Women\u2019s Financial Empowerment With Flau\u2019jae Johnson, Madison Keys, and Christen Press"},"content":{"rendered":"

\"\"<\/p>\n

This week at POSSIBLE 2025<\/a>, Deep Blue Sports + Entertainment and MassMutual came together to discuss their recent \u201cStay Ready\u201d campaign, which featured athletes Flau\u2019jae Johnson, Madison Keys, and Christen Press. The campaign focuses on increasing women\u2019s confidence in managing their finances.<\/span><\/p>\n

The panel included Laura Correnti, CEO and Founder of Deep Blue Sports + Entertainment; Kristen Lane, Head of Brand Strategy and Customer Growth at MassMutual; NCAA Basketball Champion and hip-hop artist Flau\u2019jae Johnson; and Chris Detert, COO of Influential.<\/span><\/p>\n

The room was packed as the panel kicked off. The rise of women\u2019s sports over the last 24 months has sparked important conversations like this one. Prior to the boom of the 2024 March Madness tournament, investment in women\u2019s sports just wasn\u2019t there. Deep Blue recognized the momentum early and got in front of it. An upcoming Deep Blue initiative is the <\/span>The <\/span>Women\u2019s Sports Yacht Club, debuting June 16\u201318 at Cannes Lions<\/span> 2025 and supported by JPMorganChase and Genius Sports.<\/span><\/p>\n

The three women shared the story behind their partnership, which traces back to Cannes Lions 2024, where Flau\u2019jae performed at Deep Blue\u2019s Women\u2019s Sports House, impressing both Laura and Kristen. Their connection deepened over the months that followed, eventually leading to dinner conversations that would spark the \u201cStay Ready\u201d collaboration.<\/span><\/p>\n

During the panel, Flau\u2019jae spoke candidly about how the NIL (Name, Image, and Likeness) policy shift created uncertainty, but also opportunity. She and her mother saw it as a chance to build generational wealth. Flau\u2019jae even gave a heartfelt shoutout to her mom, Lakia Brooks, who was seated in the front row cheering her on, and credited her as the ultimate \u201cmomager.\u201d<\/span><\/p>\n

To close it out, it became clear that everyone on stage was enamored by Flau\u2019jae, the multi-hyphenate athlete, entertainer, marketer, and performer.<\/span><\/p>\n

Watch the \u201cStay Ready\u201d campaign which features Flau\u2019jae HERE<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

This week at POSSIBLE 2025, Deep Blue Sports + Entertainment and MassMutual came together to discuss their recent \u201cStay Ready\u201d campaign, which featured athletes Flau\u2019jae Johnson, Madison Keys, and Christen Press. 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