{"id":28044,"date":"2025-04-18T12:43:20","date_gmt":"2025-04-18T19:43:20","guid":{"rendered":"https:\/\/presskitchen.com\/?p=28044"},"modified":"2026-01-28T09:50:01","modified_gmt":"2026-01-28T09:50:01","slug":"caviar-director-ramy-youssef-in-muse-lebron-james-and-kevin-hart-reign-for-royal-kingdom","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/caviar-director-ramy-youssef-in-muse-lebron-james-and-kevin-hart-reign-for-royal-kingdom\/","title":{"rendered":"Caviar Director Ramy Youssef in Muse: LeBron James and Kevin Hart Reign for Royal Kingdom"},"content":{"rendered":"\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28062\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.23.16-PM.png\" alt=\"\" width=\"504\" height=\"142\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.23.16-PM.png 504w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.23.16-PM-300x85.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.23.16-PM-350x99.png 350w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<p><em><strong>Their gamesmanship comes to the fore in funny ads about books and acting.<\/strong><\/em><br \/><br \/>by David Gianatasio<br \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-28059\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.25.02-PM.png\" alt=\"\" width=\"1556\" height=\"888\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.25.02-PM.png 1556w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.25.02-PM-300x171.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.25.02-PM-1024x584.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.25.02-PM-768x438.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.25.02-PM-1536x877.png 1536w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.25.02-PM-350x200.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.25.02-PM-600x342.png 600w\" sizes=\"(max-width: 1556px) 100vw, 1556px\" \/><br \/>Maybe LeBron James has already read 23 books this year, including Jane Eyre and The Art of War. Or else, he\u2019s using the weighty tomes as cover\u2014er, covers\u2014for playing puzzle game Royal Kingdom.<br \/><br \/>That glow across his face from the pages is a dead giveaway in this :60 from The Robot Co. and Caviar director Ramy Youssef:<br \/><br \/><\/p>\n<p><iframe title=\"Royal Kingdom | LeBron James | Books Part 1\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/AEH17pKzrZ8?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Actually, Dante\u2019s Divine Comedy probably makes more sense upside down:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28060\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.35.07-PM.png\" alt=\"\" width=\"1354\" height=\"796\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.35.07-PM.png 1354w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.35.07-PM-300x176.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.35.07-PM-1024x602.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.35.07-PM-768x451.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.35.07-PM-350x206.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.35.07-PM-600x353.png 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-18-at-12.35.07-PM-uai-900x529.png 900w\" sizes=\"(max-width: 1354px) 100vw, 1354px\" \/><\/p>\n<p><iframe title=\"Royal Kingdom I Kevin Hart I Acting School\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/WeJRfyzNqh8?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u201cSome of my favorite parts of the final edit for Kevin\u2019s spot were happy accidents that the team spitballed on the fly and let the incredible cast run with,\u201d Chris James recalls.<\/p>\n<p>The campaign seeks to \u201ctap into comedy that feels genuinely authentic to each celebrity,\u201d says Richard Hocking, CMO of Dream Games. \u201cWe believe the best stories come from unexpected places. We\u2019re building a brand that lives in culture, not just in ads. And we see work like this as a meaningful step toward that ambition.\u201d<\/p>\n<p>This smart approach lets each subject shine, with humor that hits even though we\u2019ve seen these stars yuck it up in ads a zillion times before.<\/p>\n<p>Look for more spots with LeBron and Kevin through July as work rolls out across TV, digital and social media.<\/p>\n<p>Read the full story <a href=\"https:\/\/musebyclios.com\/gaming\/lebron-james-and-kevin-hart-reign-in-royal-kingdom\/?utm_medium=email&amp;_hsenc=p2ANqtz-92BLQJigyXR4CquArEpH00-w8F7ozJDVDFC9TKKtiUD1i4jROt9Gsf79wpvv1RlAb4yh9KqbZKPGkeoSzmJVGMA-S5jz6EonI7hn-ypkLdA5jyUiw&amp;_hsmi=357351745&amp;utm_content=357351745&amp;utm_source=hs_email\"><strong>HERE<\/strong>.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Their gamesmanship comes to the fore in funny ads about books and acting.by David GianatasioMaybe LeBron James has already read 23 books this year, including Jane Eyre and The Art of War. Or else, he\u2019s&#8230;<\/p>\n","protected":false},"author":2,"featured_media":28060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,211,311],"tags":[3364,3452,4503,4710,4736,310,975,2834],"class_list":["post-28044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-fresh-news","category-caviar","tag-lebron-james","tag-kevin-hart","tag-muse-by-clios","tag-ramy-youssef","tag-royal-kingdom","tag-caviar","tag-director","tag-muse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caviar Director Ramy Youssef in Muse: LeBron James and Kevin Hart Reign for Royal Kingdom - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/caviar-director-ramy-youssef-in-muse-lebron-james-and-kevin-hart-reign-for-royal-kingdom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caviar Director Ramy Youssef in Muse: LeBron James and Kevin Hart Reign for Royal Kingdom - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"Their gamesmanship comes to the fore in funny ads about books and acting.by David GianatasioMaybe LeBron James has already read 23 books this year, including Jane Eyre and The Art of War. 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