{"id":28023,"date":"2025-04-10T11:10:20","date_gmt":"2025-04-10T18:10:20","guid":{"rendered":"https:\/\/presskitchen.com\/?p=28023"},"modified":"2026-01-28T09:50:02","modified_gmt":"2026-01-28T09:50:02","slug":"on-shots-washington-square-films-signs-director-jihye","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/","title":{"rendered":"On Shots: Washington Square Films signs director Jihye"},"content":{"rendered":"

\"\"<\/h2>\n

The New York-based filmmaker brings an intimate, human-centred approach to work for brands including Ford, HBO, McDonald\u2019s and Instagram.<\/h2>\n
\n
\n
\n
\n

New York-based commercial and film production company Washington Square Films<\/a>\u00a0has signed director\u00a0Jihye<\/a>\u00a0for commercial representation in the US market.<\/p>\n

With a dynamic background as both a producer and director, Jihye has created impactful work for top brands including Ford, Jordan, Bud Light, Toyota, HBO, Equinox, and McDonald’s. Most recently, she directed a campaign for Instagram featuring photographer and digital artist Natalia Seth, out of agency DEPT.<\/p>\n

\u201cJihye is everything we hope for in a director,\u201d says\u00a0Han West<\/a>, Partner and Executive Producer at Washington Square Films. \u201cShe has a breakout voice and visual sensibility that is potent, effective, and no doubt informed by her unique journey. And yet she\u2019s approachable, compassionate, and relentlessly dedicated to her craft. We\u2019re beyond excited to be working with her.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n

Jihye\u2019s path to filmmaking is distinctive and deeply personal. Born on a farm in South Korea, she moved to New York City at age seven. Fluent in both English and Korean, she credits her ability to connect across cultures to her adaptive upbringing. Early in her career, she worked as a production assistant while doing voice-over work, lending her voice to landmarks like the Empire State Building and Amsterdam\u2019s Van Gogh Museum.<\/p>\n

Her early producing experience includes work with Lady Gaga and Bud Light, where she honed her skills in high-level commercial and interactive production while directing her own self-funded projects. This blend of experience allows her to lead with both creative vision and logistical finesse.<\/p>\n

Known for a human-centred, emotionally resonant style, Jihye excels at distilling complex creative ideas into compelling and approachable narratives. \u201cI\u2019m thrilled to make good stories with good people like Han and the team at Washington Square Films,\u201d she shares. \u201cWith them, I\u2019m confident we\u2019ll level up the way we tell stories, both classic and new.\u201d<\/p>\n

Jihye joins Washington Square Films\u2019 growing roster of directors, further reinforcing the company\u2019s commitment to bold, emotionally driven storytelling.<\/p>\n

Read more about it HERE<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The New York-based filmmaker brings an intimate, human-centred approach to work for brands including Ford, HBO, McDonald\u2019s and Instagram. New York-based commercial and film production company Washington Square Films\u00a0has signed director\u00a0Jihye\u00a0for commercial representation in the…<\/p>\n","protected":false},"author":2,"featured_media":28024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,234,865],"tags":[297,975,4721,4722],"class_list":["post-28023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-production","category-washington-square-films","tag-production-2","tag-director","tag-new-signing","tag-on-shots-washington-square-films-signs-director-jihye"],"yoast_head":"\nOn Shots: Washington Square Films signs director Jihye - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Shots: Washington Square Films signs director Jihye - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"The New York-based filmmaker brings an intimate, human-centred approach to work for brands including Ford, HBO, McDonald\u2019s and Instagram. New York-based commercial and film production company Washington Square Films\u00a0has signed director\u00a0Jihye\u00a0for commercial representation in the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Kitchen\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-10T18:10:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T09:50:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/unnamed-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\"},\"headline\":\"On Shots: Washington Square Films signs director Jihye\",\"datePublished\":\"2025-04-10T18:10:20+00:00\",\"dateModified\":\"2026-01-28T09:50:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/\"},\"wordCount\":359,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/unnamed-3.jpg\",\"keywords\":[\"production\",\"director\",\"new signing\",\"On Shots: Washington Square Films signs director Jihye\"],\"articleSection\":[\"Fresh News\",\"Production\",\"Washington Square Films\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/\",\"name\":\"On Shots: Washington Square Films signs director Jihye - Press Kitchen\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/unnamed-3.jpg\",\"datePublished\":\"2025-04-10T18:10:20+00:00\",\"dateModified\":\"2026-01-28T09:50:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#primaryimage\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/unnamed-3.jpg\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/unnamed-3.jpg\",\"width\":900,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"On Shots: Washington Square Films signs director Jihye\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"name\":\"Press Kitchen\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\",\"name\":\"Press Kitchen\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"width\":174,\"height\":31,\"caption\":\"Press Kitchen\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"On Shots: Washington Square Films signs director Jihye - Press Kitchen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/","og_locale":"en_US","og_type":"article","og_title":"On Shots: Washington Square Films signs director Jihye - Press Kitchen","og_description":"The New York-based filmmaker brings an intimate, human-centred approach to work for brands including Ford, HBO, McDonald\u2019s and Instagram. New York-based commercial and film production company Washington Square Films\u00a0has signed director\u00a0Jihye\u00a0for commercial representation in the...","og_url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/","og_site_name":"Press Kitchen","article_published_time":"2025-04-10T18:10:20+00:00","article_modified_time":"2026-01-28T09:50:02+00:00","og_image":[{"width":900,"height":900,"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/unnamed-3.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#article","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/"},"author":{"name":"admin","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385"},"headline":"On Shots: Washington Square Films signs director Jihye","datePublished":"2025-04-10T18:10:20+00:00","dateModified":"2026-01-28T09:50:02+00:00","mainEntityOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/"},"wordCount":359,"commentCount":0,"publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/unnamed-3.jpg","keywords":["production","director","new signing","On Shots: Washington Square Films signs director Jihye"],"articleSection":["Fresh News","Production","Washington Square Films"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/","name":"On Shots: Washington Square Films signs director Jihye - Press Kitchen","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#primaryimage"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/unnamed-3.jpg","datePublished":"2025-04-10T18:10:20+00:00","dateModified":"2026-01-28T09:50:02+00:00","breadcrumb":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#primaryimage","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/unnamed-3.jpg","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/04\/unnamed-3.jpg","width":900,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shots-washington-square-films-signs-director-jihye\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/"},{"@type":"ListItem","position":2,"name":"On Shots: Washington Square Films signs director Jihye"}]},{"@type":"WebSite","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","name":"Press Kitchen","description":"","publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization","name":"Press Kitchen","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","width":174,"height":31,"caption":"Press Kitchen"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/28023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/comments?post=28023"}],"version-history":[{"count":1,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/28023\/revisions"}],"predecessor-version":[{"id":171867,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/28023\/revisions\/171867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media\/28024"}],"wp:attachment":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media?parent=28023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/categories?post=28023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/tags?post=28023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}