{"id":27963,"date":"2025-03-26T08:16:50","date_gmt":"2025-03-26T15:16:50","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27963"},"modified":"2026-01-30T06:55:33","modified_gmt":"2026-01-30T06:55:33","slug":"going-mad-for-march-madness-ads-2025","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/going-mad-for-march-madness-ads-2025\/","title":{"rendered":"Going Mad for March Madness Ads 2025"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-173892 size-full\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-26-at-7.55.54-AM-1.png\" alt=\"\" width=\"1842\" height=\"1226\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-26-at-7.55.54-AM-1.png 1842w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-26-at-7.55.54-AM-1-300x200.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-26-at-7.55.54-AM-1-1024x682.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-26-at-7.55.54-AM-1-768x511.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-26-at-7.55.54-AM-1-1536x1022.png 1536w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-26-at-7.55.54-AM-1-350x233.png 350w\" sizes=\"(max-width: 1842px) 100vw, 1842px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">By Amanda Drum, Director of Communications at Press Kitchen<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Are you still glued to your screens, or was your bracket busted Day 1? I\u2019m admittedly not the most stringent March Madness viewer, but I love following the excitement and the upsets along with the rest of the country&#8211;alongside the ads and brand collabs with basketball\u2019s biggest stars \u2014 male and female!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From greats like Shaquille O&#8217;Neal and Sabrina Ionescu, to upstart collegiate players from USC, University of North Carolina, University of Texas, BYU, University of South Carolina, University of Kansas, and many more, brands scouted the brightest talent for their campaigns in a more highly-watched event than in years past. According to Sportico, ad spend <\/span><a href=\"https:\/\/www.sportico.com\/business\/media\/2025\/march-madness-ads-nearly-sold-out-cbs-tnt-sports-rights-1234842814\/\"><span style=\"font-weight: 400;\">virtually sold out<\/span><\/a><span style=\"font-weight: 400;\"> ahead of the tournament in an unprecedented competitive media landscape for sports.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for the ads, here are my personal favorites for no other reason than they\u2019re funny, they\u2019re cool, or I have some affiliation with the state involved:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>State Farm: How I Got Here (feat JuJu Watkins)<\/b><\/p>\n<p><iframe title=\"How I Got Here (feat JuJu Watkins) :30 | State Farm\u00ae Commercial\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/dCNCQe5OQoY?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Besides living closest to USC of all the schools, you would be hard-pressed to find someone who\u2019s followed basketball over the last year and <\/span><i><span style=\"font-weight: 400;\">hasn\u2019t<\/span><\/i><span style=\"font-weight: 400;\"> heard of JuJu Watkins. Her inspiring story for State Farm signifies great things ahead, even with a game and season-ending injury during the NCAA tournament.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Adidas: Adidas Got This<\/b><\/p>\n<p><iframe title=\"How Do WNBA Players Support Each Other?\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/OwUJB0UCpno?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Adidas pulled up with basketball legends Candace Parker, Kahleah Copper, Chelsea Gray, Aaliyah Edwards, Aliyah Boston, Satou Sabally and Nneka Ogwumike for a sweet ad showcasing the group\u2019s genuine camaraderie and support for one another. While the champions present may all be competitors on the court, in the spot they coach and cheer for each other in one of the more endearing ads of the season.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Great Clips: Comedian Mikey Day Gears Up for March Madness\u00ae with Kansas Basketball Star Hunter Dickinson<\/b><\/p>\n<p><iframe title=\"Comedian Mikey Day Gears Up for March Madness\u00ae with Kansas Basketball Star Hunter Dickinson\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/9ljlRj7PlS4?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">I like SNL, and I like Mikey Day. The partnership lent witty humor to an innovative integrated campaign out of the brand, with no small part by Kansas star Hunter Dickinson as Mikey\u2019s foil. Nice haircut btw.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Raid: Jeremy Roach &amp; Darianna Buggs Team Up with Raid to Keep Bugs Out of Bounds<\/b><\/p>\n<p><iframe title=\"Jeremy Roach &amp; Darianna Buggs Team Up with Raid to Keep Bugs Out of Bounds\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/fGCT37f3SWQ?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Some athletes get picked for their acclaim, reputation, or rising star power. Others get picked because their name sounds like bugs. Raid tapped college stars Jeremy Roach and Darianna Buggs for their keep-away campaign in a clever March Madness marketing move for SC Johnson.<\/span><\/p>\n<p>So, regardless of how your Mens NCAA or Women&#8217;s NCAA March Madness bracket is going &#8212; enjoy these well made ads.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27965\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-26-at-8.06.25%E2%80%AFAM.png\" alt=\"\" width=\"2246\" height=\"1234\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; By Amanda Drum, Director of Communications at Press Kitchen Are you still glued to your screens, or was your bracket busted Day 1? I\u2019m admittedly not the most stringent March Madness viewer, but I&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[4696,4697,4698,210,4699,248,4700,249,4701,259,4702,261,4703,262,2027,3468,4691,4692,4693,4694,4695],"class_list":["post-27963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","tag-jeremy-roach","tag-juju-watkins","tag-kahleah-copper","tag-creative","tag-march-madness-ads","tag-ad","tag-march-madness-bracket-2025","tag-advertising","tag-mikey-day","tag-campaign","tag-nneka-ogwumike","tag-commercial","tag-satou-sabally","tag-commercials","tag-basketball","tag-candace-parker","tag-aaliyah-edwards","tag-aliyah-boston","tag-chelsea-gray","tag-darianna-buggs","tag-hunter-dickinson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Going Mad for March Madness Ads 2025 - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/going-mad-for-march-madness-ads-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Going Mad for March Madness Ads 2025 - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"&nbsp; By Amanda Drum, Director of Communications at Press Kitchen Are you still glued to your screens, or was your bracket busted Day 1? 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