{"id":27898,"date":"2025-03-13T07:07:24","date_gmt":"2025-03-13T14:07:24","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27898"},"modified":"2026-01-28T09:50:04","modified_gmt":"2026-01-28T09:50:04","slug":"scale-by-zambezi-named-adweeks-2025-breakthrough-media-agency-of-the-year","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/scale-by-zambezi-named-adweeks-2025-breakthrough-media-agency-of-the-year\/","title":{"rendered":"Scale by Zambezi Named ADWEEK\u2019s 2025 Breakthrough Media Agency of the Year"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27900\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/unnamed.png\" alt=\"\" width=\"1188\" height=\"622\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/unnamed.png 1188w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/unnamed-300x157.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/unnamed-1024x536.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/unnamed-768x402.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/unnamed-350x183.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/unnamed-600x314.png 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/unnamed-uai-900x471.png 900w\" sizes=\"(max-width: 1188px) 100vw, 1188px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Scale by Zambezi has been recognized as <\/span><a href=\"https:\/\/www.adweek.com\/agencies\/breakthrough-media-agency-of-the-year-2025-scale-by-zambezi\/#:~:text=In%20just%20over%20five%20years,Media%20Agency%20of%20the%20Year.\"><span style=\"font-weight: 400;\">ADWEEK\u2019s 2025 Breakthrough Media Agency of the Year,<\/span><\/a><span style=\"font-weight: 400;\"> a testament to the agency\u2019s remarkable growth and innovative media strategies. Despite a challenging start to 2024, Scale turned around its trajectory, achieving a 32% increase in spending while adding major clients such as Unilever\u2019s Liquid I.V., LPL Financial, and the United States Tennis Association\u2014all without losing a single account.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Grace Teng, partner and chief media officer at Scale by Zambezi, told Adweek of Scale\u2019s growth with six new clients, \u201cI don\u2019t think anybody expected that type of growth last year.\u201d Teng\u2019s leadership has brought the company to $40 million in business by promoting its \u201ccreative media\u201d approach.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27901\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/03\/unnamed-1.png\" alt=\"\" width=\"1164\" height=\"952\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The agency\u2019s breakthrough success stems from its integration of media strategy with creative execution. Scale\u2019s work with UKG and Health-Ade Kombucha exemplifies this philosophy, with campaigns that exceeded benchmarks and drove measurable business impact. The \u201cThrill Your Gut\u201d campaign for Health-Ade reached over 80 million people, while UKG\u2019s sponsorship of TED\u2019s WorkLife podcast and an NBC Today integration garnered over 12.6 million impressions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As an independent, women-led, and diverse agency, Scale continues to push the boundaries of modern media buying, leveraging AI-driven insights and cross-platform strategies to deliver standout campaigns\u2014this agility and strategic creativity set Scale apart, making it a winner of this prestigious industry recognition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read the full article <\/span><a href=\"https:\/\/www.adweek.com\/agencies\/breakthrough-media-agency-of-the-year-2025-scale-by-zambezi\/#:~:text=In%20just%20over%20five%20years,Media%20Agency%20of%20the%20Year.\"><b>HERE<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scale by Zambezi has been recognized as ADWEEK\u2019s 2025 Breakthrough Media Agency of the Year, a testament to the agency\u2019s remarkable growth and innovative media strategies. Despite a challenging start to 2024, Scale turned around&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,626,4333],"tags":[248,249,259,261,262,299,697,4114,4209,4677,4678],"class_list":["post-27898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-agencies","category-zambezi","tag-ad","tag-advertising","tag-campaign","tag-commercial","tag-commercials","tag-adweek","tag-media","tag-zambezi","tag-media-agency","tag-adweeks-2025-breakthrough-media-agency-of-the-year","tag-scale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scale by Zambezi Named ADWEEK\u2019s 2025 Breakthrough Media Agency of the Year - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/scale-by-zambezi-named-adweeks-2025-breakthrough-media-agency-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scale by Zambezi Named ADWEEK\u2019s 2025 Breakthrough Media Agency of the Year - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"Scale by Zambezi has been recognized as ADWEEK\u2019s 2025 Breakthrough Media Agency of the Year, a testament to the agency\u2019s remarkable growth and innovative media strategies. 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