{"id":27882,"date":"2025-03-06T13:05:07","date_gmt":"2025-03-06T21:05:07","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27882"},"modified":"2026-01-30T07:07:21","modified_gmt":"2026-01-30T07:07:21","slug":"natures-bakery-names-zambezi-creative-aor-via-mediapost","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/natures-bakery-names-zambezi-creative-aor-via-mediapost\/","title":{"rendered":"Nature’s Bakery Names Zambezi Creative AOR Via MediaPost"},"content":{"rendered":"

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by\u00a0Fern Siegel<\/a> , March 4, 2025<\/p>\n

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Ad agency Zambezi has won the creative AOR account for snack bar brand Nature\u2019s Bakery after a competitive pitch.<\/p>\n

The agency is tasked with handling omnichannel marketing and growing the brand’s visibility. First work by Zambezi is expected in April.<\/p>\n

Nature’s Bakery was founded in 2011 and acquired by Mars, Inc in 2020.<\/p>\n

The company said its market share percentage doubled from 2021 to 2024, making Nature’s Bakery the fourth-largest player in the snack bar category. Aiming to expand its target demographic and reach more snack-loving audiences, Nature\u2019s Bakery selected Zambezi to further its omnichannel marketing and creative strategy.<\/p>\n

The bars are dairy- and nut-free, certified vegan, made without high-fructose corn syrup and Non-GMO Project Verified.<\/p>\n

Its signature fig bar is available in seven flavors, including raspberry, blueberry, strawberry and peach apricot.<\/p>\n<\/div>\n<\/div>\n

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Zambezi chief creative officer, Gavin Lester<\/strong>, said, \u201cThis is a high-performance brand with a beloved, better-for-you product, it\u2019s the perfect creative launchpad.\u201d Vilma Livas, chief marketing officer at Nature’s Bakery, added the agency’s \u201cend-to-end creative capabilities mean we can transform bold ideas into reality seamlessly, and we’re energized by the fresh perspective they bring to the table.\u201d<\/p>\n

Zambezi\u2019s client work includes Health-Ade, Once Upon A Farm,\u00a0Minnesota Timberwolves and Bose.<\/p>\n

Read the full article HERE<\/a>.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

by\u00a0Fern Siegel , March 4, 2025 Ad agency Zambezi has won the creative AOR account for snack bar brand Nature\u2019s Bakery after a competitive pitch. The agency is tasked with handling omnichannel marketing and growing…<\/p>\n","protected":false},"author":2,"featured_media":27883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,4333],"tags":[4668,210,248,249,262,263,2838,4114,4208,4667],"class_list":["post-27882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-zambezi","tag-natures-bakey","tag-creative","tag-ad","tag-advertising","tag-commercials","tag-creativity","tag-mediapost","tag-zambezi","tag-aor","tag-agency-of-record"],"yoast_head":"\nNature's Bakery Names Zambezi Creative AOR Via MediaPost - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/natures-bakery-names-zambezi-creative-aor-via-mediapost\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nature's Bakery Names Zambezi Creative AOR Via MediaPost - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"by\u00a0Fern Siegel , March 4, 2025 Ad agency Zambezi has won the creative AOR account for snack bar brand Nature\u2019s Bakery after a competitive pitch. 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