{"id":27877,"date":"2025-03-05T10:45:32","date_gmt":"2025-03-05T18:45:32","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27877"},"modified":"2026-01-28T09:50:04","modified_gmt":"2026-01-28T09:50:04","slug":"mr-bronx-audio-in-marketing-dive-5-oscars-advertisers-unite-for-multi-ad-ode-to-stunt-work","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/mr-bronx-audio-in-marketing-dive-5-oscars-advertisers-unite-for-multi-ad-ode-to-stunt-work\/","title":{"rendered":"Mr. Bronx Audio in Marketing Dive: 5 Oscars Advertisers Unite for Multi-Ad Ode to Stunt Work"},"content":{"rendered":"

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A variety of stunt performers are showcased in the largest multibrand effort in the 97-year history of the Oscars.\u00a0<\/span>Permission granted by Disney Advertising<\/span><\/p>\n

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Published March 4, 2025<\/span><\/div>\n
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Peter Adams <\/a>Senior Reporter<\/span><\/div>\n
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Carnival Cruise Line, Kiehl\u2019s, L\u2019Or\u00e9al Paris, Mntn and Samsung ran a total of six spots featuring over 75 stunt professionals.<\/strong><\/div>\n<\/div>\n
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Dive Brief:<\/h3>\n
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  • During the Oscars broadcast Sunday,\u00a0five advertisers united to pay tribute to Hollywood stunt performers, the largest multibrand effort in the film award show\u2019s nearly century-long history,\u00a0per a press release<\/a>.<\/li>\n
  • Carnival Cruise Line, Kiehl\u2019s, L\u2019Or\u00e9al Paris, Mntn and Samsung ran a combined six spots over the course of the show, showcasing over 75 professional stunt people as they barged through glass, dove out of helicopters and staged elaborate fights. Stunt veteran and director Chris Denison helped orchestrate the campaign.<\/li>\n
  • The Oscars ad blitz, created in partnership with Disney Advertising and a raft of agencies, recognizes growing calls for stunt work to be recognized as an awards category and comes as Hollywood bounces back from ravaging wildfires earlier this year. All of the commercials were shot in Los Angeles after the fires.<\/li>\n<\/ul>\n
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    Dive Insight:<\/h3>\n

    The 97th Academy Awards last weekend celebrated some of the year\u2019s biggest movie releases while also delivering a blockbuster multibrand campaign. The effort centered on stunt work speaks to the growing role high-concept advertising plays around live events that serve as some of the last bastions of appointment TV viewing. Host network ABC is owned by Disney, whose advertising division helped develop the campaign.\u00a0The collaboration also carried a purpose-driven bent, championing often undersung professionals and a city that has recently been battered by wildfire devastation.<\/p>\n

    Carnival Cruise Line, Kiehl\u2019s, L\u2019Or\u00e9al Paris and ad-tech firm Mntn each ran a spot depicting an elaborate stunt while Samsung ran two to promote its new Galaxy smartphone. The commercials were made with over 150 crew members from two LA-based production companies, with stunt performers serving in roles both behind and in front of the camera. Mr. Bronx Audio Post assisted with the sound design.<\/p>\n

    The occasion marked the first time L\u2019Or\u00e9al Paris has been at the Oscars since 2018 while 173-year-old Kiehl\u2019s, which L\u2019Or\u00e9al owns,\u00a0had never run a national TV ad before<\/a>. The timing also\u00a0landed around Mntn filing for an initial public offering<\/a>.<\/p>\n