{"id":27723,"date":"2025-02-05T09:19:54","date_gmt":"2025-02-05T17:19:54","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27723"},"modified":"2026-01-28T09:50:05","modified_gmt":"2026-01-28T09:50:05","slug":"in-adweek-totinos-super-bowl-59-teaser-hints-at-more-alien-interactions-directed-by-alice-mathias-of-gifted-youth","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-adweek-totinos-super-bowl-59-teaser-hints-at-more-alien-interactions-directed-by-alice-mathias-of-gifted-youth\/","title":{"rendered":"In Adweek: Totino\u2019s Super Bowl 59 Teaser Hints at More Alien Interactions, Directed by Alice Mathias of Gifted Youth"},"content":{"rendered":"<header class=\"my-4 my-lg-5 py-2 py-lg-0 entry-header\">\n<div class=\"row m-0 \">\n<div class=\"col-lg-12 px-3 px-md-0\">\n<h2 class=\"text-center text-black\">Tim Robinson and Sam Richardson continue the story of Chazmo<\/h2>\n<p><iframe title=\"Totino\u2019s Pizza Rolls Big Game Teaser\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/uY7hWEE9pp4?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/header>\n<p>&nbsp;<\/p>\n<p>By <a class=\"text-decoration-none\" href=\"https:\/\/www.adweek.com\/contributor\/kyle-obrien\/\">Kyle O\u2019Brien<\/a><\/p>\n<p>Totino\u2019s Pizza Rolls is betting that snacks, comedy, and aliens will be the way to people\u2019s hearts and stomachs with its upcoming\u00a0<a href=\"https:\/\/www.adweek.com\/brand-marketing\/totinos-pizza-rolls-makes-super-bowl-debut-as-a-prime-time-snacker\/\" target=\"_blank\" rel=\"noopener\">Super Bowl debut<\/a>.<\/p>\n<p>The General Mills brand has again enlisted comedy duo Tim Robinson and Sam Richardson to bring its bite-sized pizza nuggets to the big stage, along with a crying girl and an alien who may or may not be named Chazmo.<\/p>\n<p>Totino\u2019s Super Bowl teaser continues characters that it introduced in October during football season with \u201cChazmo Goes Home.\u201d In that spot, Robinson and Richardson ask an alien called Chazmo for compensation for the Totino\u2019s Pizza Rolls he ate on Earth. The alien goes from kindly to snarky, telling the guys that he doesn\u2019t owe them anything, and that his name isn\u2019t even Chazmo.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27724\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/02\/new.png\" alt=\"\" width=\"2000\" height=\"1114\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/02\/new.png 2000w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/02\/new-300x167.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/02\/new-1024x570.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/02\/new-768x428.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/02\/new-1536x856.png 1536w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/02\/new-350x195.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/02\/new-600x334.png 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/02\/new-uai-900x501.png 900w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\u201cWe wanted to continue to give Tim and Sam creative freedom to let their comedic style shine. They\u2019re back with that natural chemistry, making them the perfect duo to elevate Totino\u2019s Pizza Rolls into something epic for fans during our Big Game debut,\u201d Blake Holman, business unit director for Totino\u2019s Pizza Rolls, told ADWEEK.<\/p>\n<p>The teaser shows the characters as a voiceover says: \u201cIf you only watch one commercial during the Big Game, make it the one for Totino\u2019s Pizza Rolls, and close your eyes for all the other ones.\u201d<\/p>\n<p>Joining Robinson and Richardson are writer Zach Kanin, co-creator, producer, and writer of TV shows I Think You Should Leave and Detroiters, and director Alice Mathias, also from I Think You Should Leave.<\/p>\n<p>\u201cZach Kanin\u2019s comedic brilliance and collaborative approach allow the cast to thrive, creating humor that feels authentic. His ability to work with Tim, Sam, and Alice has ensured that our Big Game campaign will deliver fresh and hilarious moments that will have fans talking,\u201d said Holman.<\/p>\n<p>Totino\u2019s Super Bowl campaign marks General Mills\u2019 first Big Game spot in more than a decade.<\/p>\n<p>\u201cWe\u2019re an epic Midwestern brand, and leveraging the power of the national stage is part of our strategy to expand beyond our regional fans and capture an even larger share of the category coast to coast,\u201d said Holman.<\/p>\n<p>The campaign was created in partnership with Dentsu Creative, with agencies UM, Edelman, and The Social Lights also involved.<\/p>\n<p>General Mills and Dentsu Creative worked closely with Kanin and Mathias to craft a campaign that takes on the playful and absurd tone of Totino\u2019s Pizza Rolls. Fans are encouraged to follow the action on social channels or by visiting the Totino\u2019s\u00a0<a href=\"https:\/\/www.totinos.com\/\" target=\"_blank\" rel=\"noopener\">website<\/a>.<\/p>\n<p>Watch the Super Bowl teaser <a href=\"https:\/\/youtu.be\/uY7hWEE9pp4\">HERE<\/a>.<\/p>\n<p>View the full piece <a href=\"https:\/\/www.adweek.com\/agencies\/totinos-super-bowl-59-teaser-hints-at-more-alien-interactions\/\">HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tim Robinson and Sam Richardson continue the story of Chazmo &nbsp; By Kyle O\u2019Brien Totino\u2019s Pizza Rolls is betting that snacks, comedy, and aliens will be the way to people\u2019s hearts and stomachs with its&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,311],"tags":[262,310,975,1376,4624,4625,4626,4627,4628,4629,4630,4631,246,249,261],"class_list":["post-27723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-caviar","tag-commercials","tag-caviar","tag-director","tag-producer","tag-alice-mathias","tag-co-creator","tag-detroiters","tag-gifted-youth","tag-i-think-you-should-leave","tag-super-bowl-2025","tag-totinos-super-bowl","tag-zach-kanin","tag-super-bowl","tag-advertising","tag-commercial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In Adweek: Totino\u2019s Super Bowl 59 Teaser Hints at More Alien Interactions, Directed by Alice Mathias of Gifted Youth - Press 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