{"id":27713,"date":"2025-02-03T10:16:44","date_gmt":"2025-02-03T18:16:44","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27713"},"modified":"2026-01-28T09:50:05","modified_gmt":"2026-01-28T09:50:05","slug":"butter-music-sound-mr-bronx-audio-in-adage-watch-haagen-dazs-first-super-bowl-ad-with-vin-diesel-and-michelle-rodriguez","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/butter-music-sound-mr-bronx-audio-in-adage-watch-haagen-dazs-first-super-bowl-ad-with-vin-diesel-and-michelle-rodriguez\/","title":{"rendered":"Butter Music &#038; Sound, Mr. Bronx Audio in AdAge: Watch H\u00e4agen-Dazs\u2019 First Super Bowl Ad with Vin Diesel and Michelle Rodriguez"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27554\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/12\/Screen-Shot-2024-12-12-at-1.31.26-PM.png\" alt=\"\" width=\"560\" height=\"172\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/12\/Screen-Shot-2024-12-12-at-1.31.26-PM.png 560w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/12\/Screen-Shot-2024-12-12-at-1.31.26-PM-300x92.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/12\/Screen-Shot-2024-12-12-at-1.31.26-PM-350x108.png 350w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<div class=\"region-content-top clearfix\" data-swiftype-index=\"false\">\n<div class=\"block-region-content-top\">\n<div class=\"block block-crain-aa-articles block-article-title-subhead column-xs-12 column-lg-8\" data-block-plugin-id=\"article_title_subhead\">\n<p><a class=\"primary-button special-report-link\" href=\"https:\/\/adage.com\/section\/Super-Bowl-Commercial-Updates\/792\">Special Report: Super Bowl<\/a><\/p>\n<div class=\"subhead-text\"><strong>The \u201cFast and Furious\u201d stars take a nice, slow drive, with a cameo from Ludacris<\/strong><\/div>\n<\/div>\n<div class=\"block block-crain-aa-articles block-article-byline-publish-date column-xs-12\" data-block-plugin-id=\"article_byline_publish_date\">\n<div><\/div>\n<div class=\"byline-date\">By\u00a0<span class=\"author-name\"><a href=\"https:\/\/adage.com\/author\/erika-wheless\/2350911\" hreflang=\"en\">Erika Wheless<\/a>.<\/span> Published on February 03, 2025.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"content-wrapper region-two-col\">\n<div class=\"region-featured row-wrapper\">\n<div class=\"region-featured-left column-xs-12 column-sm-12 column-md-12 column-lg-8\">\n<div class=\"block-region-content-left\">\n<div class=\"block block-social-media block-social-sharing-block column-xs-12 column-lg-4\" data-block-plugin-id=\"social_sharing_block\">\n<aside class=\"work-item__social social-share social-share-article social-share-block-with-tooltip\">\n<div id=\"print-link\" class=\"print-link\">\n<div class=\"social-share-block-tooltip\">\n<div class=\"social-share-block-tooltip-content\"><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<div class=\"block block-ctools-block block-entity-fieldnodefield-emphasis-image\" data-block-plugin-id=\"entity_field:node:field_emphasis_image\">\n<div class=\"article-main-image-wrapper \">\n<div class=\"field__item article-main-image \">\n<div><a class=\"article-lightbox\" href=\"https:\/\/s3-prod.adage.com\/s3fs-public\/SB2025_FINAL_Ha%CC%88agen-Dazs_Not-So-Fast-Not-So-Furious_3X2b.jpg\" data-lightbox=\"lightbox-main-wrapper\" data-title=\"%3Cdiv%20class%3D%22article-main-image-credit%22%3EHaagen-Dazs%3C%2Fdiv%3E%3Cdiv%20class%3D%22article-main-image-caption%22%3E%3Cp%3E%E2%80%9CFast%20and%20Furious%E2%80%9D%20co-stars%20Vin%20Diesel%20and%20Michelle%20Rodriguez%20slow%20down%20to%20enjoy%20H%C3%A4agen-Dazs%20ice%20cream%20bars%20in%20the%20brand%E2%80%99s%20first%20Super%20Bowl%20spot.%3C%2Fp%3E%3C%2Fdiv%3E\"><picture><source srcset=\"https:\/\/s3-prod.adage.com\/s3fs-public\/styles\/width_660\/public\/SB2025_FINAL_Ha%CC%88agen-Dazs_Not-So-Fast-Not-So-Furious_3X2b.jpg 1x\" type=\"image\/jpeg\" media=\"all and (min-width: 1024px)\" \/><source srcset=\"https:\/\/s3-prod.adage.com\/s3fs-public\/styles\/width_765\/public\/SB2025_FINAL_Ha%CC%88agen-Dazs_Not-So-Fast-Not-So-Furious_3X2b.jpg 1x\" type=\"image\/jpeg\" media=\"all and (min-width: 768px)\" \/><source srcset=\"https:\/\/s3-prod.adage.com\/s3fs-public\/styles\/width_340\/public\/SB2025_FINAL_Ha%CC%88agen-Dazs_Not-So-Fast-Not-So-Furious_3X2b.jpg 1x\" type=\"image\/jpeg\" \/><img decoding=\"async\" src=\"https:\/\/s3-prod.adage.com\/s3fs-public\/styles\/width_660\/public\/SB2025_FINAL_Ha%CC%88agen-Dazs_Not-So-Fast-Not-So-Furious_3X2b.jpg\" alt=\"Ludacris, Vin Deisel and Michelle Rodriguez around a red convertible.\" \/><\/picture><\/a><\/div>\n<div class=\"article-main-image-credit-caption-wrapper\">\n<div class=\"article-main-image-caption\">\n<p><em>\u201cFast and Furious\u201d co-stars Vin Diesel and Michelle Rodriguez slow down to enjoy H\u00e4agen-Dazs ice cream bars in the brand\u2019s first Super Bowl spot. Credit: Haagen-Dazs<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"block block-ctools-block block-entity-fieldnodefield-paragraphs\" data-block-plugin-id=\"entity_field:node:field_paragraphs\">\n<div class=\"editor-description__wrapper\">\n<div class=\"field field--name-field-paragraphs field--type-entity-reference-revisions field--label-hidden article-paragraph field__items\">\n<div class=\"item--paragraph--type--body field__item\">\n<div class=\"block block-\">\n<div class=\"field--name-field-paragraph-body \">\n<p id=\"first-graph\" class=\"inline-ad-para paragraph-newsletter-1\">H\u00e4agen-Dazs is tapping into the \u201cFast and Furious\u201d fandom for the ice cream brand\u2019s first Super Bowl spot as it looks to draw in more consumers looking for a sweet snack.<\/p>\n<p class=\"inline-ad-para paragraph-newsletter-2\">The ad, from\u00a0<a class=\"omnitrack inline-paragraph-link\" href=\"https:\/\/adage.com\/article\/special-report-agency-list-creativity-awards\/best-agencies-2024-nicefrank\/2544386\" data-omnilocation=\"articlebody\" data-omnilink=\"editorial-link\">nice&amp;frank<\/a>, finds Vin Diesel and Michelle Rodriguez speeding down a beachside highway in a red convertible. Rather than an expected pan to a car chase, we see Rodriguez unwrap and take a bite of a H\u00e4agen-Dazs vanilla, milk chocolate and almond ice cream bar. The music changes to Smokey Robinson\u2019s \u201cCruisin\u2019\u201d with the duo enjoying the sunset and fresh air. Ludacris pulls up next to them, asking what happened to the fast life? \u201cNot today,\u201d replies Diesel.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=TTppVzG8gpU&#038;ab_channel=H%C3%A4agen-DazsUS\">https:\/\/www.youtube.com\/watch?v=TTppVzG8gpU&amp;ab_channel=H%C3%A4agen-DazsUS<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"item--paragraph--type--body field__item\">\n<div class=\"block block-\">\n<div class=\"field--name-field-paragraph-body \">\n<p class=\"paragraph-newsletter-8\">The 30-second spot will air during the third quarter of the Feb. 9 game on Fox.<\/p>\n<p class=\"paragraph-newsletter-9\">The idea for the spot came from the insight that consumers feel rushed and bombarded in life, but liked that ice cream requires them to eat it slowly.<\/p>\n<p class=\"paragraph-newsletter-10\">\u201cWe were interested in the juxtaposition of a Super Bowl commercial, which are normally high-energy, and slowing down,\u201d said Laura Petruccelli, co-founder and chief creative officer at nice&amp;frank. \u201cWe wanted to flip going fast and the \u2018Fast and Furious\u2019 universe was the quickest, brick-to-the-forehead way of getting to that concept.\u201d<\/p>\n<p class=\"inline-ad-para paragraph-newsletter-11\">H\u00e4agen-Dazs has been happy with its sales of ice cream and is in 25% of households, but wants to connect with more consumers, millennials in particular, according to Rachel Jaiven, its head of marketing.<\/p>\n<p class=\"paragraph-newsletter-12\">\u201cWe want to see that household penetration grow and we know we have an opportunity to grow our snacks business,\u201d Jaiven said. \u201cCustomers may not be thinking of us as the brand to go to for an ice cream snack.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"item--paragraph--type--body field__item\">\n<div class=\"block block-\">\n<div class=\"field--name-field-paragraph-body \">\n<p class=\"inline-ad-para paragraph-newsletter-13\">The \u201cslow down\u201d campaign will continue after the Super Bowl (though not with the \u201cFast and Furious\u201d cast.)<\/p>\n<p class=\"paragraph-newsletter-14\">\u201cWe\u2019ll flip fast things in culturally relevant ways and plan to look at music and fashion,\u201d said Petruccelli.<\/p>\n<p class=\"paragraph-newsletter-15\">The spot is not a promotion for the franchise,\u00a0<a class=\"omnitrack inline-paragraph-link\" href=\"https:\/\/screenrant.com\/fast-11-explained\/\" data-omnilocation=\"articlebody\" data-omnilink=\"editorial-link\">whose next film \u201cFast 11\u201d<\/a>\u00a0is slated to be released in 2026. The ad was directed by Lance Acord, co-founder of Park Pictures, whose previous Super Bowl work\u00a0<a class=\"omnitrack inline-paragraph-link\" href=\"https:\/\/adage.com\/creativity\/work\/director-lance-acord-piecing-together-volkswagens-sweeping-super-bowl-story\/2542036\" data-omnilocation=\"articlebody\" data-omnilink=\"editorial-link\">includes ads for Volkswagen.<\/a>\u00a0\u201cFast and Furious\u201d director Louis Leterrier consulted on the project, which includes several nods to the franchise. The ad was shot on the Pacific Coast Highway, also a filming spot for the movies. The red convertible Diesel is driving and cars from the teasers were cars from the films.<\/p>\n<p>BUTTER Music &amp; Sound scored the spot and Mr. Bronx Audio was the audio post studio for the campaign. Read the AdAge Article <a href=\"https:\/\/adage.com\/article\/special-report-super-bowl\/watch-haagen-dazs-super-bowl-spot-fast-and-furious-stars\/2600756\"><strong>HERE.<\/strong><\/a><\/p>\n<div id=\"remove-recommended\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"item--paragraph--type--embed field__item\">\n<div class=\"paragraph paragraph--type--embed paragraph--view-mode--default\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Special Report: Super Bowl The \u201cFast and Furious\u201d stars take a nice, slow drive, with a cameo from Ludacris By\u00a0Erika Wheless. Published on February 03, 2025. \u201cFast and Furious\u201d co-stars Vin Diesel and Michelle Rodriguez&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,256,2994],"tags":[257,319,2629,3206,4601,4622,4623],"class_list":["post-27713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-butter","category-mr-bronx","tag-butter-music-sound","tag-adage","tag-super-bowl-ad","tag-mr-bronx-audio","tag-haagen-dazs","tag-michelle-rodriguez","tag-vin-diesel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Butter Music &amp; Sound, Mr. Bronx Audio in AdAge: Watch H\u00e4agen-Dazs\u2019 First Super Bowl Ad with Vin Diesel and Michelle Rodriguez - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/butter-music-sound-mr-bronx-audio-in-adage-watch-haagen-dazs-first-super-bowl-ad-with-vin-diesel-and-michelle-rodriguez\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Butter Music &amp; Sound, Mr. Bronx Audio in AdAge: Watch H\u00e4agen-Dazs\u2019 First Super Bowl Ad with Vin Diesel and Michelle Rodriguez - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"Special Report: Super Bowl The \u201cFast and Furious\u201d stars take a nice, slow drive, with a cameo from Ludacris By\u00a0Erika Wheless. 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