{"id":27697,"date":"2025-01-30T10:51:23","date_gmt":"2025-01-30T18:51:23","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27697"},"modified":"2026-01-28T09:50:05","modified_gmt":"2026-01-28T09:50:05","slug":"billy-crystal-and-meg-ryan-return-as-harry-and-sally-in-hellmanns-super-bowl-spot-directed-by-jake-szymanski-of-gifted-youth-via-the-hollywood-reporter","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/billy-crystal-and-meg-ryan-return-as-harry-and-sally-in-hellmanns-super-bowl-spot-directed-by-jake-szymanski-of-gifted-youth-via-the-hollywood-reporter\/","title":{"rendered":"Billy Crystal and Meg Ryan Return as Harry and Sally in Hellmann\u2019s Super Bowl Spot, Directed by Jake Szymanski of Gifted Youth via The Hollywood Reporter"},"content":{"rendered":"

The commercial, which also features a cameo appearance from Sydney Sweeney, was shot at the same table in Katz\u2019s Deli where the classic 1989 rom-com was filmed.<\/p>\n

By Alex Weprin<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Last December,\u00a0Billy Crystal<\/a>\u00a0and\u00a0Meg Ryan<\/a>\u00a0returned to Katz\u2019s Delicatessen on New York\u2019s Lower East Side for the first time since their 1989 romantic comedy\u00a0When Harry Met Sally \u2026<\/em>\u00a0was released.<\/p>\n

The occasion was a\u00a0Super Bowl<\/a>\u00a0commercial for Hellmann\u2019s mayonnaise, a spot in which Ryan and Crystal reprise their roles as Sally Albright and Harry Burns to re-create one of the most famous scenes in comedy history, at the same table where the original moment was filmed 35 years earlier.<\/p>\n

\u201cThey both said they hadn\u2019t been back inside Katz\u2019s since they shot the scene, and so we got to be there for the moment when they both walked on set,\u201d says director Jake Szymanski, speaking at the commercial\u2019s premiere, which was held in the iconic deli Tuesday evening. \u201cThey also hadn\u2019t seen each other in a couple years. So we got to see them walk back into this place, and the memories flood back, and they start remembering and sharing stories and talking about what it was like to film that day.\u201d<\/p>\n

The commercial re-creates the \u201cI\u2019ll have what she\u2019s having\u201d scene, with Ryan enjoying (really,\u00a0really<\/em>\u00a0enjoying) a turkey sandwich with Hellmann\u2019s mayo, as Crystal watches on while eating a pastrami sandwich (\u201cThis one\u2019s real,\u201d Crystal quips). As for who could deliver that iconic scene-ending line (uttered in the original by director Rob Reiner\u2019s mother, Estelle), the mayo brand turned to a modern-day rom-com star: Sydney Sweeney.<\/p>\n

\u201cThere was some talk early on about, \u201cWho are we gonna get for the cameo role? Who\u2019s going to end the spot?\u201d It\u2019s such an iconic line, and\u00a0When Harry Met Sally<\/em>\u00a0\u2026 is such an iconic rom-com and a moment for Meg, obviously, that we\u2019re re-creating,\u201d Szymanski said. \u201cAnd I kind of like that Sydney is emerging as this new rom-com star \u2026 so I like that it was kind of like a mini passing of the torch to the next generation to have her at the end.\u201d<\/p>\n

Watch HERE<\/a>.<\/p>\n

Still, the pressure was on for Szymanski and the cast and crew.<\/p>\n

\u201cYou don\u2019t want to screw it up,\u201d the director said, adding that they shot the scene on the same lens that Rob Reiner used 35 years ago. \u201cWe just wanted to do it right and make it look right. \u2026 When you have celebrities like this who are doing something iconic, you want to try to make something that feels like only they could have done it.\u201d<\/p>\n

He also said that, compared to some other shoots he had done, the Hellmann\u2019s spot had fewer curveballs. Addressing Jessica Grigoriou, Unilever\u2019s vp marketing for condiments, he noted that the mayo brand locked in most of the big pieces, including the rights to the film (which is owned by Warner Bros.), the talent and the deli.<\/p>\n

\u201cYou guys showed up and you said, \u2018We\u2019ve got Billy Crystal; Meg Ryan is in, and Katz\u2019s is ready to shoot it there.\u2019 And a lot of times in the commercial world, you sign up, and it\u2019s more like, \u2018I think we\u2019re going to get Billy, and Meg\u2019s almost definitely in, and we\u2019re going to shoot it at the real place,\u201d and then, you know, it ends up being a spot with two 11-year-olds in a sandbox. And you\u2019re like, \u2018What was the original idea?\u2019\u201d he quipped. \u201cObviously, I\u2019m a huge fan of the movie, and it\u2019s also commercial, where I feel like you integrated Hellmann\u2019s really well. It\u2019s not forcing itself to be somewhere it shouldn\u2019t, so it\u2019s a good spot for the product, so everything kind of fit together.\u201d<\/p>\n

And of course, no Super Bowl ad is complete these days without a real-life extension.<\/p>\n

Hellmann\u2019s and Katz\u2019s will be a selling a \u201cWhat She\u2019s Having\u201d sandwich package that can be shipped nationwide. It includes all the ingredients for the turkey sandwich featured in the spot as well as a pastrami sandwich. And Hellmann\u2019s mayo, of course.<\/p>\n

Read more via The Hollywood Reporter HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The commercial, which also features a cameo appearance from Sydney Sweeney, was shot at the same table in Katz\u2019s Deli where the classic 1989 rom-com was filmed. By Alex Weprin     Last December,\u00a0Billy Crystal\u00a0and\u00a0Meg…<\/p>\n","protected":false},"author":2,"featured_media":27699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2090,211,234,311],"tags":[4618,246,297,4617],"class_list":["post-27697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-production-services","category-fresh-news","category-production","category-caviar","tag-super-bowl-commericals","tag-super-bowl","tag-production-2","tag-hellmans"],"yoast_head":"\nBilly Crystal and Meg Ryan Return as Harry and Sally in Hellmann\u2019s Super Bowl Spot, Directed by Jake Szymanski of Gifted Youth via The Hollywood Reporter - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/billy-crystal-and-meg-ryan-return-as-harry-and-sally-in-hellmanns-super-bowl-spot-directed-by-jake-szymanski-of-gifted-youth-via-the-hollywood-reporter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Billy Crystal and Meg Ryan Return as Harry and Sally in Hellmann\u2019s Super Bowl Spot, Directed by Jake Szymanski of Gifted Youth via The Hollywood Reporter - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"The commercial, which also features a cameo appearance from Sydney Sweeney, was shot at the same table in Katz\u2019s Deli where the classic 1989 rom-com was filmed. 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