{"id":27664,"date":"2025-01-17T14:04:05","date_gmt":"2025-01-17T22:04:05","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27664"},"modified":"2026-01-28T09:50:06","modified_gmt":"2026-01-28T09:50:06","slug":"mr-bronx-audio-and-butter-music-sound-in-lbb-high-speed-car-chase-hints-at-a-haagen-dazs-super-bowl-blockbuster","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/mr-bronx-audio-and-butter-music-sound-in-lbb-high-speed-car-chase-hints-at-a-haagen-dazs-super-bowl-blockbuster\/","title":{"rendered":"Mr. Bronx Audio, BUTTER Music &#038; Sound in LBB: High-Speed Car Chase Hints at a H\u00e4agen-Dazs Super Bowl Blockbuster"},"content":{"rendered":"<div>\n<div class=\"pr-0 md:pr-20\">\n<h1 class=\"text-size_40_38 md:text-size_60_58 font-juana transition-all duration-300 \"><img decoding=\"async\" class=\"aligncenter size-full wp-image-27665\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/01\/Screen-Shot-2025-01-17-at-1.47.04-PM.png\" alt=\"\" width=\"206\" height=\"122\" \/><\/h1>\n<\/div>\n<\/div>\n<div class=\" bg-white md:ml-[90px] my-3\">\n<div class=\"md:pl-[80px] px-7 py-6\"><strong><span class=\" transition-all duration-500 font-barlow inline text-lbb_black text-size_24_28 \">Teaser films for the Big Game ad, created by agency nice&amp;frank, show classic cars pursuing an ice cream truck \u2013 but who is behind the wheel?<\/span><\/strong><\/div>\n<div><\/div>\n<div class=\"-ml-3 w-[108%] w-full sm:-ml-20 m-0\"><picture class=\"\"><source srcset=\"https:\/\/d3q27bh1u24u2o.cloudfront.net\/news\/haagen_dazs_super_bowl_ad.png\" type=\"image\/jpeg\" data-srcset=\"https:\/\/d3q27bh1u24u2o.cloudfront.net\/news\/haagen_dazs_super_bowl_ad.png\" \/><img decoding=\"async\" class=\" lazyloaded\" src=\"https:\/\/d3q27bh1u24u2o.cloudfront.net\/news\/haagen_dazs_super_bowl_ad.png\" width=\"900\" data-src=\"https:\/\/d3q27bh1u24u2o.cloudfront.net\/news\/haagen_dazs_super_bowl_ad.png\" \/><\/picture><\/div>\n<div class=\"p-0 md:pl-[80px] md:px-7 md:py-6\"><\/div>\n<\/div>\n<div class=\" md:ml-[90px] my-3\">\n<div class=\"pl-0 md:pl-[80px] px-5 md:px-7 py-4 md:py-6\">\n<div class=\"new-content\">\n<p>\u201cStart your engines. It\u2019s game time.\u201d Ice cream brand H\u00e4agen-Dazs has released two teaser films for its first-ever Super Bowl ad, created by agency\u00a0<a href=\"https:\/\/www.lbbonline.com\/companies\/nicefrank\" target=\"_blank\" rel=\"noopener\">nice&amp;frank<\/a>\u00a0and directed by\u00a0<a href=\"https:\/\/www.lbbonline.com\/companies\/park-pictures-us\" target=\"_blank\" rel=\"noopener\">Park Pictures&#8217; Lance Acord<\/a>. The spot will also be the agency\u2019s debut at the Big Game, after winning the account in July 2024.<\/p>\n<p>The first teaser, \u2018Engines On\u2019 introduces a Chevrolet SS Chevelle as the centrepiece of the upcoming spot. It takes off, as if in a drag-race, with a H\u00e4agen-Dazs numberplate to boot, hinting at the date of the Super Bowl (February 9th).<\/p>\n<p><a href=\"https:\/\/youtu.be\/at_gRTqB940?si=M44c-SA_XE0oa0co\">https:\/\/youtu.be\/at_gRTqB940?si=M44c-SA_XE0oa0co<\/a><\/p>\n<p>\u201cWe love finding partners who care deeply about what they do and the people they do it with, which couldn\u2019t be more true for the team at H\u00e4agen-Dazs,\u201d said Laura Petruccelli, CCO and co-founder of nice&amp;frank in a statement announcing the Super Bowl work after winning the account. \u201cWe pride ourselves on asking the right questions to get to honest answers faster. You need a deep sense of trust for brave ideas to happen, which is something we want on any creative project and particularly for a stage like the Super Bowl.\u201d<\/p>\n<p>The second teaser, \u2018The Heist\u2019, jumps right into the action as the Chevelle is joined by a Plymouth Belvedere in a high-speed chase, pursuing a H\u00e4agen-Dazs delivery truck that\u2019s leisurely cruising to its destination. \u201cThe chase is on,\u201d reads the YouTube description for the film, but one question remains: Who is behind the wheel? Ice cream fanatics will have to wait until the Super Bowl to find out!<\/p>\n<p>\u201cAs the number one ice cream brand in America, now found in 25% of US households, we knew the time had come to reach out to the audience in the year\u2019s biggest and most watched sporting event,\u201d said Rachel Jaiven, head of H\u00e4agen-Dazs marketing, in the same statement last year. \u201cThis is a momentous occasion for the brand and an iconic cultural moment that brings us together through food. We\u2019re proud to be a part of the Super Bowl for the first time and shine a new light on our indulgent and growing portfolio.\u201d<\/p>\n<p>With the two teasers now released, the Super Bowl first-timers are revved up and ready to go \u2013 and so are we.<\/p>\n<p>The campaign features music by BUTTER Music &amp; Sound, and audio post by Mr. Bronx Audio.<\/p>\n<p>Read the full article <a href=\"https:\/\/www.lbbonline.com\/news\/high-speed-car-chase-hints-at-a-haagen-dazs-super-bowl-blockbuster\">HERE<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Teaser films for the Big Game ad, created by agency nice&amp;frank, show classic cars pursuing an ice cream truck \u2013 but who is behind the wheel? \u201cStart your engines. It\u2019s game time.\u201d Ice cream brand&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,256,2994],"tags":[209,367,2629,4318,4599,4600,4601,4602,4603,4604],"class_list":["post-27664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-butter","category-mr-bronx","tag-agency","tag-lance-acord","tag-super-bowl-ad","tag-ice-cream","tag-engines-on","tag-directed-by-park-pictures","tag-haagen-dazs","tag-nicefrank","tag-super-bowl-teaser","tag-the-big-game"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mr. Bronx Audio, BUTTER Music &amp; Sound in LBB: High-Speed Car Chase Hints at a H\u00e4agen-Dazs Super Bowl Blockbuster - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Ice cream brand H\u00e4agen-Dazs has released two teaser films for its first-ever Super Bowl ad, created by agency\u00a0nice&amp;frank\u00a0and directed by\u00a0Park Pictures&#039; 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