{"id":27636,"date":"2025-01-13T13:35:50","date_gmt":"2025-01-13T21:35:50","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27636"},"modified":"2026-01-28T09:50:09","modified_gmt":"2026-01-28T09:50:09","slug":"zambezis-stephanie-ramos-on-adweek-as-la-fires-rage-ad-agencies-race-to-support-communities-businesses","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/zambezis-stephanie-ramos-on-adweek-as-la-fires-rage-ad-agencies-race-to-support-communities-businesses\/","title":{"rendered":"Zambezi’s Stephanie Ramos On Adweek: As LA Fires Rage, Ad Agencies Race to Support Communities, Businesses"},"content":{"rendered":"
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Official Flickr Account of CAL FIRE \/ Handout\/Anadolu via Getty Images<\/cite><\/figcaption><\/figure>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n

Agencies in the Los Angeles area address fires that are displacing thousands and disrupting the industry.<\/span><\/strong><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n

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\"kyle-obrien-headshot\"<\/picture><\/a>\"Terry<\/picture><\/a><\/div>\n<\/div>\n
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By\u00a0Kyle O\u2019Brien<\/a>\u00a0&\u00a0T.L. Stanley<\/a><\/div>\n<\/div>\n
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The\u00a0wildfires around the Los Angeles area<\/a>\u00a0have devastated businesses and homes, and the flames are still being fanned by high winds. So far, they\u2019ve caused between $135 billion and $150 billion in damage, according to AccuWeather.<\/p>\n

Area agencies and production companies are feeling the effects of the fires as well, with some staffers being evacuated from their homes, a few losing homes, and everyone on high alert. Many production shoots are also on hold or changed to new venues.<\/p>\n

DoorDash, which plans a Super Bowl 59 ad for its DashPass membership service, cancelled a shoot that had been scheduled this week, saying via a spokesperson: \u201cWhen it\u2019s clear and safe to proceed, we will conduct the shoot at a later date. Our spot remains set to air during the game as planned.\u201d<\/p>\n

Many of the top creative shops in the area are in the unenviable position of trying to support their affected employees, reconcile the damage done to their communities, while continuing to service clients.<\/p>\n

This is a crucial time of year for productions, as the Super Bowl is just around the corner, and many shoots have been altered or postponed due to the fires.<\/p>\n

\u201cImagine trying to do a job under those circumstances\u201d<\/strong><\/h4>\n

\u201cWe definitely have employees that have been in mandatory evacuation zones and still are, and then some folks that have voluntarily packed a bag to evacuate\u2026just a lot of people displaced,\u201d said Stephanie Ramos, director of people at the Culver City agency Zambezi.<\/strong><\/p>\n

While Zambezi itself is away from the fires, it has a production happening soon. It is being flexible about who will be at the shoot, based on who can get there and isn\u2019t in danger. And luckily, clients are understanding, even if they\u2019re not located in Los Angeles, being as flexible as they can considering the situation.<\/strong><\/p>\n

The ad agency Party Land has also found its clients to be accommodating, though the agency is two weeks away from a planned four-day shoot that will now need tweaking. At least one location was in a fire-impacted zone.<\/p>\n

\u201cWe do have the benefit of time, and we\u2019re not shifting away from L.A.,\u201d Haley Hunter, founder and chief operating officer of Party Land, \u201cbut we\u2019re scouting new locations.\u201d<\/p>\n

Also a top of mind concern: crew, vendors, and others needed to put a production together may not be available, which will require further pivots for Party Land\u2019s upcoming shoot and many others.<\/p>\n

While business is still being conducted, the agencies noted that the safety of their employees, family, and friends is much more important.<\/p>\n

\u201cSchools are closed, kids are home and they can\u2019t go outside because of the air quality,\u201d said Hunter, who noted that three L.A. homes she has lived in were destroyed in the fires. \u201cPeople have a lot on their plates, so imagine trying to do a job under those circumstances.\u201d<\/p>\n

\u201cIt\u2019s just about being safe\u201d<\/strong><\/p>\n

Many agencies are finding ways to help both their affected employees and their greater communities.<\/p>\n

Zambezi is using its office as a safe zone with wifi and power, but most employees are choosing not to come in.<\/p>\n

Ramos noted that the agency has some experience dealing with this type of flexibility due to the pandemic, which saw situations change daily.<\/p>\n

Concept Arts, an agency that deals with brand and entertainment storytelling, has offered up its Koreatown office\u00a0 \u2014 which isn\u2019t being threatened by the wildfires \u2014 to the families of employees if they need a place to go or need power.<\/p>\n

\u201cIt\u2019s just about being safe and taking care of yourself and your people,\u201d said its president Aaron Michaelson. Michaelson added that while his staffers are safe, he knows at least 10 people who have lost everything.<\/p>\n

\u201cThere\u2019s a lot of wanting to do something\u201d<\/strong><\/p>\n

Many agencies have also found a way to extend their services to aid the greater community.<\/p>\n

Zambezi is trying to help its community as much as possible by organizing donations.<\/p>\n

\u201cIn these terrible tragedies, you usually see the best of people, and there\u2019s a lot of that right now of wanting to do something,\u201d said Ramos.<\/p>\n

ThinkLA<\/a>, the ad club for the greater Los Angeles area, is providing support through a webpage on its site, listing resources, evacuation maps, and links to what to do if someone lost their home. There is also a separate link to\u00a0Ad Relief of Greater Los Angeles<\/a>, a volunteer organization made up of advertising, media and promotion professionals brought together to help their colleagues in times of crisis. It features many resources, as well as an application for financial assistance.<\/p>\n

Invisible Dynamics, a brand transformation consultancy in Los Angeles, is turning its studio and gallery space into a distribution center for support items for those displaced by the fires. In partnership with skincare and facial company Formula Fig, numerous brands and partners are donating items for the agency to be able to distribute through partner organizations.<\/p>\n

\u201cWe\u2019re offering a place where you can send as few or as many products as you want. We will then organize them, sort them, and then figure out how to get them into the hands of the people who need them the most over the next coming days and weeks,\u201d said Oli Walsh, founder and CEO of Invisible Dynamics.<\/p>\n

But those who are more directly impacted have more immediate concerns.<\/p>\n

Andy Silva, managing partner at the fully-remote indie agency Party Land, was on his way Friday to Pacific Palisades to check on the status of homes belonging to his wife\u2019s family. No word yet if those structures are still standing.<\/p>\n

And Bozoma Saint John, former Netflix CMO and chief brand officer at Uber, now creator and CEO of her hair extension company, Eve by Boz, wrote a heartbreaking Instagram post about\u00a0losing her home<\/a>\u00a0in Malibu.<\/p>\n

\u201cEven though I\u2019ve found even words to write here, there\u2019s nothing that I could say in this moment to describe this feeling,\u201d wrote Saint John.<\/p>\n

Read full story HERE<\/a>.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Official Flickr Account of CAL FIRE \/ Handout\/Anadolu via Getty Images Agencies in the Los Angeles area address fires that are displacing thousands and disrupting the industry. By\u00a0Kyle O\u2019Brien\u00a0&\u00a0T.L. Stanley The\u00a0wildfires around the Los Angeles…<\/p>\n","protected":false},"author":2,"featured_media":27637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,4333],"tags":[299,4114,4336,4585,4586,4587,4588,4589,4590],"class_list":["post-27636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-zambezi","tag-adweek","tag-zambezi","tag-zambezi-agency","tag-businesses","tag-communities","tag-fire-impacted-ad-agencies","tag-fire-support","tag-la-fires","tag-stephanie-ramos"],"yoast_head":"\nZambezi's Stephanie Ramos On Adweek: As LA Fires Rage, Ad Agencies Race to Support Communities, Businesses - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/zambezis-stephanie-ramos-on-adweek-as-la-fires-rage-ad-agencies-race-to-support-communities-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zambezi's Stephanie Ramos On Adweek: As LA Fires Rage, Ad Agencies Race to Support Communities, Businesses - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"Official Flickr Account of CAL FIRE \/ Handout\/Anadolu via Getty Images Agencies in the Los Angeles area address fires that are displacing thousands and disrupting the industry. 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