{"id":27632,"date":"2025-01-10T13:46:12","date_gmt":"2025-01-10T21:46:12","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27632"},"modified":"2026-01-28T09:50:09","modified_gmt":"2026-01-28T09:50:09","slug":"chaos-comedy-community-craft-predictions-for-creativity-via-ad-age","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/chaos-comedy-community-craft-predictions-for-creativity-via-ad-age\/","title":{"rendered":"CHAOS, COMEDY, COMMUNITY, CRAFT – PREDICTIONS FOR CREATIVITY Via Ad Age"},"content":{"rendered":"

\"\"<\/p>\n

AI<\/span> remains<\/span> a<\/span> focus,<\/span> but<\/span> there<\/span> are<\/span> a<\/span> host<\/span> of<\/span> other<\/span> ways<\/span> advertising<\/span> will<\/span> come<\/span> to<\/span> life<\/span> this<\/span> year<\/span><\/strong><\/p>\n

By <\/span>Tim Nudd<\/span> and <\/span>Sabrina Sanchez<\/span>.<\/span> Published on January 08, 2025.<\/span><\/p>\n

Creators have more options than ever for ways to deliver a brand message.<\/span> Credit: 9george\/Adobe Stock<\/span>
Predicting<\/span> the<\/span> future<\/span> of<\/span> creativity<\/span> feels<\/span> harder<\/span> with<\/span> each<\/span> passing<\/span> year,<\/span> as<\/span> the<\/span> rate<\/span> of<\/span> change<\/span> in<\/span> the<\/span> ad<\/span> business<\/span>
accelerates.<\/span> Still,<\/span> there<\/span> is<\/span> no<\/span> shortage<\/span> of<\/span> predictions<\/span> for<\/span> how<\/span> creative<\/span> work<\/span> will<\/span> evolve<\/span> in<\/span> 2025.<\/span>
For<\/span> this<\/span> piece,<\/span> 59<\/span> top<\/span> advertising<\/span> leaders<\/span> o<\/span>ff<\/span>ered<\/span> their<\/span> thoughts<\/span> on<\/span> creative<\/span> trends<\/span> that<\/span> are<\/span> likely<\/span> to<\/span> be<\/span> front<\/span> and<\/span> center<\/span>
this<\/span> year.<\/span> Their<\/span> predictions<\/span> encompass<\/span> everything<\/span> from<\/span> tone<\/span> to<\/span> tech,<\/span> from<\/span> politics<\/span> to<\/span> purpose,<\/span> from<\/span> formats<\/span> to<\/span>
channels.<\/span> AI,<\/span> of<\/span> course,<\/span> continues<\/span> to<\/span> be<\/span> a<\/span> major<\/span> topic\u2014though<\/span> exactly<\/span> how<\/span> it<\/span> will<\/span> manifest<\/span> in<\/span> advertising<\/span> over<\/span> the<\/span>
course<\/span> of<\/span> the<\/span> year<\/span> is<\/span> an<\/span> open<\/span> question.<\/span><\/p>\n

\"\"<\/p>\n

Ian Grody, chief creative oficer, Giant Spoon<\/strong>
I<\/span> expect<\/span> laughter<\/span> and<\/span> sensuality<\/span> to<\/span> spike,<\/span> party<\/span> in<\/span> response<\/span> to<\/span> political<\/span> change,<\/span> and<\/span> partly<\/span> as<\/span> an<\/span> answer<\/span> to<\/span> it.<\/span> Brands<\/span><\/p>\n

\n
with<\/span> the<\/span> strongest<\/span> values<\/span> will<\/span> be<\/span> tested.<\/span> Do<\/span> they<\/span> stand<\/span> for<\/span> progress<\/span> or<\/span> were<\/span> they<\/span> just<\/span> performing?<\/span>
On<\/span> a<\/span> di<\/span>ff<\/span>erent<\/span> note,<\/span> newstalgia<\/span> will<\/span> be<\/span> in.<\/span> There<\/span> are<\/span> movies<\/span> and<\/span> bops<\/span> and<\/span> cultural<\/span> artifacts<\/span> we<\/span> can<\/span> all<\/span> agree<\/span> to<\/span> love.<\/span>
Consider<\/span> the<\/span> way<\/span> Gap<\/span> has<\/span> reimagined<\/span> classic<\/span> ads\u2014simple,<\/span> stripped-down<\/span> musical<\/span> performances,<\/span> sometimes<\/span> involving<\/span>
today\u2019s<\/span> celebrities,<\/span> sometimes<\/span> involving<\/span> TikTok<\/span> talent,<\/span> but<\/span> grounded<\/span> in<\/span> the<\/span> warm,<\/span> chicken<\/span> soup<\/span> of<\/span> collective<\/span> memory.<\/span>
Even<\/span> throwback<\/span> mediums<\/span> like<\/span> print<\/span> may<\/span> surge;<\/span> simpler<\/span> times,<\/span> simpler<\/span> times,<\/span> simpler<\/span> times.<\/span>
Lastly,<\/span> communal<\/span> experiences<\/span> will<\/span> become<\/span> core.<\/span> Being<\/span> in<\/span> the<\/span> same<\/span> space,<\/span> and<\/span> forging<\/span> memories<\/span> together,<\/span> reminds<\/span> us<\/span>
of<\/span> all<\/span> we<\/span> have<\/span> in<\/span> common.<\/span>
\n<\/div>\n
Gavin Lester, chief creative oficer, Zambezi<\/span><\/strong>
In<\/span> America,<\/span> we<\/span> are<\/span> going<\/span> to<\/span> see<\/span> a<\/span> lot<\/span> of<\/span> communication<\/span> on<\/span> the<\/span> eve<\/span> of<\/span> World<\/span> Cup<\/span> 2026\u2014people<\/span> putting<\/span> fl<\/span>ags<\/span> in<\/span> the<\/span>
ground<\/span> in<\/span> terms<\/span> of<\/span> their<\/span> part<\/span> to<\/span> play<\/span> in<\/span> the<\/span> American<\/span> World<\/span> Cup.<\/span> We\u2019ll<\/span> see<\/span> an<\/span> escalation<\/span> in<\/span> soccer<\/span> sponsorships.<\/span> Also,<\/span>
the<\/span> continued<\/span> exposure<\/span> and<\/span> marketing<\/span> around<\/span> women\u2019s<\/span> sports<\/span> will<\/span> de<\/span>fi<\/span>nitely<\/span> be<\/span> big,<\/span> like<\/span> during<\/span> March<\/span> Madness.<\/span>
Hopefully,<\/span> marketing<\/span> will<\/span> work<\/span> toward<\/span> becoming<\/span> more<\/span> equal<\/span> in<\/span> terms<\/span> of<\/span> exposure.<\/span><\/div>\n
<\/div>\n<\/div>\n
Read the full article HERE<\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"

AI remains a focus, but there are a host of other ways advertising will come to life this year By Tim Nudd and Sabrina Sanchez. Published on January 08, 2025. Creators have more options than…<\/p>\n","protected":false},"author":2,"featured_media":27634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[],"class_list":["post-27632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news"],"yoast_head":"\nCHAOS, COMEDY, COMMUNITY, CRAFT - PREDICTIONS FOR CREATIVITY Via Ad Age - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/chaos-comedy-community-craft-predictions-for-creativity-via-ad-age\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CHAOS, COMEDY, COMMUNITY, CRAFT - PREDICTIONS FOR CREATIVITY Via Ad Age - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"AI remains a focus, but there are a host of other ways advertising will come to life this year By Tim Nudd and Sabrina Sanchez. 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