{"id":27586,"date":"2024-12-19T13:00:25","date_gmt":"2024-12-19T21:00:25","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27586"},"modified":"2026-01-28T09:50:09","modified_gmt":"2026-01-28T09:50:09","slug":"central-films-follows-the-hinvisible-celebrity-living-with-hiv-for-viiv-healthcare-spain","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/central-films-follows-the-hinvisible-celebrity-living-with-hiv-for-viiv-healthcare-spain\/","title":{"rendered":"Central Films Follows &#8216;The HInVisible Celebrity&#8217; Living with HIV for VIIV Healthcare Spain"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27560\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-13-at-8.55.25%E2%80%AFAM.png\" alt=\"\" width=\"216\" height=\"124\" \/><\/p>\n<div>\n<div><span class=\" transition-all duration-500 font-barlow inline text-black text-size_24_24 \"><a class=\"inline-flex\" href=\"https:\/\/lbbonline.com\/news\/channels\/8\"><span class=\" group relative before:scale-x-0 before:-z-10 before:transition-transform before:duration-300 hover:before:scale-x-100 hover:before:origin-bottom-left before:bg-lbb_blue before:origin-bottom-left before:content-[' '] before:block before:absolute before:top-0 before:right-0 before:left-0 before:bottom-0 \"><span class=\" underline-anime-blue small transition-all duration-500 font-barlow inline text-lbb_black text-size_24_24 \">Creative<\/span><\/span><\/a><\/span><\/div>\n<div class=\"pr-0 md:pr-20\">\n<h1 class=\"text-size_40_38 md:text-size_60_58 font-juana transition-all duration-300 \">Follow &#8216;The HInVisible Celebrity&#8217; Living with HIV for VIIV Healthcare Spain<\/h1>\n<\/div>\n<\/div>\n<div class=\"md:pt-8 pt-5\">\n<div class=\"w-full h-full\">\n<div class=\"ml-[0px] md:ml-[90px] mt-[10px] md:mt-[0px] \">\n<div class=\" md:flex justify-between py-4 border-b-2 border-light_grey\">\n<div class=\"flex space-x-4 items-center md:justify-center justify-between\">\n<div>\n<div class=\"w-full h-full undefined\">\n<div class=\"flex space-x-4\">\n<div>\n<div id=\":r6t:\" class=\" w-7 icon-rss_circle\" aria-expanded=\"false\" aria-haspopup=\"menu\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\" bg-white md:ml-[90px] my-3\">\n<div class=\"md:pl-[80px] px-7 py-6\"><em><strong><span class=\" transition-all duration-500 font-barlow inline text-lbb_black text-size_24_28 \">Central Films and director Rodrigo Garc\u00eda S\u00e1iz explore coming out with HIV in Spain, a country where no public figure has ever done so<\/span><\/strong><\/em><\/div>\n<div class=\"-ml-3 w-[108%] w-full sm:-ml-20 m-0\"><picture class=\"\"><source srcset=\"https:\/\/d3q27bh1u24u2o.cloudfront.net\/news\/The_HInVisible_Celebrity.png\" type=\"image\/jpeg\" data-srcset=\"https:\/\/d3q27bh1u24u2o.cloudfront.net\/news\/The_HInVisible_Celebrity.png\" \/><img decoding=\"async\" class=\" lazyloaded\" src=\"https:\/\/d3q27bh1u24u2o.cloudfront.net\/news\/The_HInVisible_Celebrity.png\" width=\"900\" data-src=\"https:\/\/d3q27bh1u24u2o.cloudfront.net\/news\/The_HInVisible_Celebrity.png\" \/><\/picture><\/div>\n<div class=\"p-0 md:pl-[80px] md:px-7 md:py-6\">Following World AIDS Day, which was celebrated on December 1st, co-production companies\u00a0<a href=\"https:\/\/centralfilms.net\/\" target=\"_blank\" rel=\"noopener\">Central Films<\/a>\u00a0and Freelance For track one man\u2019s existential, and potentially career-altering, decision to &#8216;come out&#8217; as living with HIV in Spain in the PSA &#8216;The HInVisible Celebrity&#8217;, directed by acclaimed filmmaker\u00a0Rodrigo Garc\u00eda S\u00e1iz.<\/div>\n<\/div>\n<div class=\" md:ml-[90px] my-3\">\n<div class=\"pl-0 md:pl-[80px] px-5 md:px-7 py-4 md:py-6\">\n<div class=\"new-content\">\n<p>Out of agency Se\u00f1ora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the campaign addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately one in 300), why don\u2019t we\u00a0know\u00a0anyone with HIV?<\/p>\n<p>(or approximately one in 300), why don\u2019t we\u00a0know\u00a0anyone with HIV?<\/p>\n<p class=\"inline-iframe-video\"><iframe src=\"https:\/\/notube.lbbonline.com\/media\/676455b83c7f13001a6e92c2\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>The central character, who dons a mask akin to television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognises that his declaration could change Spain\u2019s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no\u00a0public figure in Spain has ever announced living with HIV, due to fear of public rejection, a role model, this character realises, could change that.<\/p>\n<p>The character has already begun building social media awareness with his Instagram profile,\u00a0<a href=\"https:\/\/www.instagram.com\/famosoinvihsible\" target=\"_blank\" rel=\"noopener\">@famosoinvihsible<\/a>, which began cataloguing his life as a public figure earlier this Fall. The figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. &#8216;The HInVisible Celebrity&#8217; intervention was created by costume designer Pepo Ru\u00edz Dorado, using an artisanal technique of pixelated 3D modelling, done manually, pixel by pixel.<\/p>\n<p>Residing in both Los Angeles and Mexico City, Rodrigo is considered one of the industry\u2019s best directors for the Latin American and general markets. His work transcends languages and cultures, uniting audiences with both a reflection of genuine human connection and a glimmer of hope within that humanity. His tear-jerking ads include the famous Kohl\u2019s &#8216;Give With All Your Heart&#8217; campaign, which was virally spoofed by SNL. His campaigns for Skittles, IKEA, Tecate, and Allegro, among others, have earned ad awards spanning Cannes Lions, Clio Awards, The One Show Awards, D&amp;AD Awards and CICLOPE Awards.<\/p>\n<p>Central Films, a production company based in Mexico, the USA, Colombia, Chile, Spain, and Peru, expertly dedicates itself to advertising and branded content emphasising depth of story. Recent work includes the impactful short film \u201cOdyssey\u201d for the Mexico City Museum of Memory and Tolerance, on one man\u2019s journey home to his family.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative Follow &#8216;The HInVisible Celebrity&#8217; Living with HIV for VIIV Healthcare Spain Central Films and director Rodrigo Garc\u00eda S\u00e1iz explore coming out with HIV in Spain, a country where no public figure has ever done&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[4570,4571,4572,4573,4574,210,248,249,259,261,975,4567,4568,4569],"class_list":["post-27586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","tag-hiv","tag-hiv-in-spain","tag-living-with-hiv","tag-the-hinvisible-celebrity","tag-viiv-healthcare","tag-creative","tag-ad","tag-advertising","tag-campaign","tag-commercial","tag-director","tag-central-films","tag-director-rodrigo-garcia-saiz","tag-healthcare-in-spain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Central Films Follows &#039;The HInVisible Celebrity&#039; 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