{"id":27546,"date":"2024-12-11T11:31:35","date_gmt":"2024-12-11T19:31:35","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27546"},"modified":"2026-01-28T09:50:09","modified_gmt":"2026-01-28T09:50:09","slug":"modern-post-edited-lowes-spot-picked-for-adweeks-hidden-gems-2024-by-brittaney-kiefer","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/modern-post-edited-lowes-spot-picked-for-adweeks-hidden-gems-2024-by-brittaney-kiefer\/","title":{"rendered":"Modern Post-Edited Lowes Spot Picked For Adweek&#8217;s &#8216;Hidden Gems&#8217; 2024 By Brittaney Kiefer"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27547\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-11-at-11.12.03%E2%80%AFAM.png\" alt=\"\" width=\"352\" height=\"160\" \/><\/p>\n<header class=\"my-4 my-lg-5 py-2 py-lg-0 entry-header\">\n<div class=\"row m-0 \">\n<div class=\"col-lg-12 px-3 px-md-0\">\n<div class=\"kicker-label-line text-center\">\n<h3 class=\"text-center text-uppercase mb-0\"><a class=\"text-decoration-none mt-0 mb-0\" href=\"https:\/\/www.adweek.com\/category\/creative\/\">Creative Advertising<\/a><\/h3>\n<\/div>\n<h1 class=\"text-center mt-2 mb-3 px-0 main-title\">Hidden Gems: The 13 Best Ads of 2024 That You Haven&#8217;t Seen<\/h1>\n<h2 class=\"text-center text-black\">ADWEEK spotlights innovative work that flew under the radar<\/h2>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"hero-wrapper w-100 mb-2\">\n<div class=\"featured-image\">\n<figure>\n<div class=\"\">\n<figure><picture class=\"d-block webp-exists\" data-is-gif=\"false\"><img decoding=\"async\" class=\"image w-100 rounded-0\" title=\"hidden-gems-ads-2024_75cc64\" src=\"https:\/\/www.adweek.com\/wp-content\/uploads\/2024\/12\/hidden-gems-ads-2024_75cc64.jpg?w=1200\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.adweek.com\/wp-content\/uploads\/2024\/12\/hidden-gems-ads-2024_75cc64.jpg 1200w, https:\/\/www.adweek.com\/wp-content\/uploads\/2024\/12\/hidden-gems-ads-2024_75cc64.jpg?resize=652,367 652w, https:\/\/www.adweek.com\/wp-content\/uploads\/2024\/12\/hidden-gems-ads-2024_75cc64.jpg?resize=768,432 768w, https:\/\/www.adweek.com\/wp-content\/uploads\/2024\/12\/hidden-gems-ads-2024_75cc64.jpg?resize=1024,576 1024w, https:\/\/www.adweek.com\/wp-content\/uploads\/2024\/12\/hidden-gems-ads-2024_75cc64.jpg?resize=450,253 450w, https:\/\/www.adweek.com\/wp-content\/uploads\/2024\/12\/hidden-gems-ads-2024_75cc64.jpg?resize=320,180 320w, https:\/\/www.adweek.com\/wp-content\/uploads\/2024\/12\/hidden-gems-ads-2024_75cc64.jpg?resize=640,360 640w, https:\/\/www.adweek.com\/wp-content\/uploads\/2024\/12\/hidden-gems-ads-2024_75cc64.jpg?resize=240,135 240w\" alt=\"\" width=\"1200\" height=\"675\" \/><\/picture><figcaption class=\"py-sm-2 px-sm-0 p-2\"><cite>ADWEEK; Loewe, SToK Cold Brew, Thinx, Visit Oslo<\/cite><\/figcaption><\/figure>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<div class=\"row mx-0 my-lg-5\">\n<div class=\"col-lg-10 col-md-12 p-0 debug-outline\">\n<div class=\"byline-wrap\">\n<div class=\"premium-label-wrap order-last\"><\/div>\n<div class=\"byline\">By\u00a0<a class=\"text-decoration-none\" href=\"https:\/\/www.adweek.com\/contributor\/brittaney-kiefer\/\">Brittaney Kiefer<\/a>\u00a0&amp;\u00a0<a class=\"text-decoration-none\" href=\"https:\/\/www.adweek.com\/contributor\/tl-stanley\/\">T.L. Stanley<\/a>\u00a0&amp;\u00a0<a class=\"text-decoration-none\" href=\"https:\/\/www.adweek.com\/contributor\/kyle-obrien\/\">Kyle O\u2019Brien<\/a><\/div>\n<\/div>\n<div class=\"content adw-article-body\">\n<section class=\"section--rich-copy-story entry-content mt-2\" data-continue-reading-wrapper=\"\">\n<div class=\"article-native-ad\">\n<div class=\"row justify-content-center\">\n<div class=\"col-11\">\n<p><strong>ADWEEK House<\/strong> is headed to Las Vegas on January 8! Our house is your house to unwind, recharge, and network during the industry\u2019s largest consumer tech moment.\u00a0<a href=\"https:\/\/event.adweek.com\/awhouse-lasvegas-2025\/6996736?ref=native&amp;itm_source=ROS&amp;itm_medium=display&amp;itm_campaign=nativeAWHLasVegas&amp;itm_content=native\"><strong>RSVP<\/strong><\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"aw-article-content\">\n<p>ADWEEK recently crowned its\u00a0<a href=\"https:\/\/www.adweek.com\/creativity\/the-20-best-ads-of-2024\/\" target=\"_blank\" rel=\"noopener\">20 best ads of 2024<\/a>, but this list is different.<\/p>\n<p>These are ads that flew under the radar or that you may have overlooked \u2013 but that doesn\u2019t make their creative quality any less excellent. For the\u00a0<a href=\"https:\/\/www.adweek.com\/creativity\/hidden-gems-the-10-best-ads-of-2023-that-you-havent-seen\/\" target=\"_blank\" rel=\"noopener\">second consecutive year<\/a>, ADWEEK shines a light on those campaigns that may not have swept industry awards shows or dominated headlines, but still deserve recognition.<\/p>\n<p>Among this group are a self-aware spoof from a luxury fashion house, a comedic road trip from a period care brand, a tourism ad that used reverse psychology, a museum that sent people on a treasure hunt, and much more.<\/p>\n<p>In no particular order, here\u2019s ADWEEK\u2019s list of 2024\u2019s Hidden Gems.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Loewe | \u2018Decades of Confusion\u2019 (in-house)<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><iframe title=\"LOEWE | DECADES OF CONFUSION\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/ihIZVg1-ztM?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"wp-block-heading\"><em>[Dan Levy and Aubrey Plaza star in DECADES OF CONFUSION, an unmistakably LOEWE film, edited by <a href=\"https:\/\/modernpost.com\/\">Modern Post<\/a>.]<\/em><\/h4>\n<p>Many people over many years have been confused about how to pronounce the name of luxury fashion house Loewe. The brand is in on the joke in a short film starring Dan Levy and Aubrey Plaza, written by Levy, and directed by Ally Pankiw. With deadpan humor, quirky characters, plenty of wigs, and iconic looks from the Loewe archive, the film captures awkward moments at spelling contests through the decades, taking viewers on a journey through the brand\u2019s history. It is also refreshingly funny and self-aware for the typically austere luxury category.\u00a0<em>\u2013<strong>Brittaney Kiefer<\/strong><\/em><\/p>\n<p>Read the full Adweek article <a href=\"https:\/\/www.adweek.com\/creativity\/hidden-gems-the-13-best-ads-of-2024-that-you-havent-seen\/?utm_source=Iterable&amp;utm_medium=email&amp;utm_campaign=campaign_11988716_ADWEEK_Creativity_241211&amp;lctg=7fc75e53-fea3-4dad-8dbe-3dc29af1aba5\">HERE<\/a>.<\/p>\n<div class=\"jwplayer-wrapper\">\n<div>\n<div id=\"jwplayer_fDAYP9qj_R2CNEBk3_div\" class=\"jwplayer jw-reset jw-state-playing jw-stretch-uniform jw-flag-aspect-mode jw-floating-dismissible jw-breakpoint-4 jw-flag-user-inactive\" tabindex=\"0\" role=\"application\" aria-label=\"Video Player\" aria-describedby=\"jw-jwplayer_fDAYP9qj_R2CNEBk3_div-shortcuts-tooltip-explanation\">\n<div class=\"jw-wrapper jw-reset\">\n<div class=\"jw-controls jw-reset\">\n<div class=\"jw-controlbar jw-reset\">\n<div class=\"jw-reset jw-button-container\">\n<div class=\"jw-icon jw-icon-tooltip jw-icon-volume jw-button-color jw-reset jw-off\" tabindex=\"0\" role=\"group\" aria-label=\"Unmute button\">\n<div class=\"jw-overlay jw-reset\" tabindex=\"0\" role=\"slider\" aria-label=\"Volume\" aria-orientation=\"vertical\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"0\" aria-valuetext=\"Volume 0%\">\n<div class=\"jw-slider-volume jw-volume-tip jw-reset jw-slider-vertical\" aria-hidden=\"true\">\n<div class=\"jw-slider-container jw-reset\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creative Advertising Hidden Gems: The 13 Best Ads of 2024 That You Haven&#8217;t Seen ADWEEK spotlights innovative work that flew under the radar ADWEEK; Loewe, SToK Cold Brew, Thinx, Visit Oslo By\u00a0Brittaney Kiefer\u00a0&amp;\u00a0T.L. Stanley\u00a0&amp;\u00a0Kyle O\u2019Brien&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[294,211],"tags":[248,249,261,272,274,293,4551,4552,4553,4554,210],"class_list":["post-27546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modern-post","category-fresh-news","tag-ad","tag-advertising","tag-commercial","tag-new-york","tag-post-production-2","tag-modern-post","tag-2024list","tag-adweek-hidden-gems","tag-brittaney-kiefer","tag-lowes-decades-of-confusion","tag-creative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Modern Post-Edited Lowes Spot Picked For Adweek&#039;s &#039;Hidden Gems&#039; 2024 By Brittaney Kiefer - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/modern-post-edited-lowes-spot-picked-for-adweeks-hidden-gems-2024-by-brittaney-kiefer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modern Post-Edited Lowes Spot Picked For Adweek&#039;s &#039;Hidden Gems&#039; 2024 By Brittaney Kiefer - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"Creative Advertising Hidden Gems: The 13 Best Ads of 2024 That You Haven&#039;t Seen ADWEEK spotlights innovative work that flew under the radar ADWEEK; Loewe, SToK Cold Brew, Thinx, Visit Oslo By\u00a0Brittaney Kiefer\u00a0&amp;\u00a0T.L. 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