{"id":27539,"date":"2024-12-10T10:28:10","date_gmt":"2024-12-10T18:28:10","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27539"},"modified":"2026-01-28T09:50:09","modified_gmt":"2026-01-28T09:50:09","slug":"luke-lashley-executive-producer-and-founder-of-departure-speaks-on-exclusivity-in-reel360","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/luke-lashley-executive-producer-and-founder-of-departure-speaks-on-exclusivity-in-reel360\/","title":{"rendered":"Luke Lashley, Founder\/EP of Departure, Speaks on Director Exclusivity in Reel360"},"content":{"rendered":"
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Exclusivity is a relic of advertising\u2019s past<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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By Luke Lashley<\/span><\/p>\n

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Wind the clock back to 2003\u2013for those of you working in 2003. Imagine you are an ad creative chomping at the bit over an upcoming shoot two months away. But first things first: you need a director. You weren\u2019t hopping on the World Wide Web to find your talent, not back then.<\/p>\n

Social media didn\u2019t exist; high-resolution video wasn\u2019t easily streamed online; and platforms like Squarespace were years away. Your options for finding a\u00a0director<\/a>\u00a0were limited, and you depended on production companies to do the legwork.<\/p>\n

You would mark your office calendar\u2013yes, that would be a\u00a0paper<\/em>\u00a0calendar tacked to the wall\u2013for the next day\u2019s reel screening. A production company rep would arrive with a DVD of curated director reels. Over lunch, you would chat about the talent, watch the reels, and leave the meeting informed and inspired. Back then, exclusivity made sense. Production companies invested time and money in physical reels, scheduling screenings, and traveling to agencies. Signing directors to exclusive deals ensured a return on that investment.<\/p>\n

But exclusivity was born out of scarcity:<\/p>\n