{"id":27484,"date":"2024-11-15T12:29:52","date_gmt":"2024-11-15T20:29:52","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27484"},"modified":"2026-01-28T09:50:09","modified_gmt":"2026-01-28T09:50:09","slug":"better-takes-climate-action-to-new-heights-with-60-foot-satirical-billboard-on-sunset-blvd","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/better-takes-climate-action-to-new-heights-with-60-foot-satirical-billboard-on-sunset-blvd\/","title":{"rendered":"BETTER Takes Climate Action to New Heights with 60-Foot Satirical Billboard on Sunset Blvd"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

To coordinate with the 2024 United Nations Climate Change Conference (COP29) and Climate Action Day, <\/span>BETTER<\/span><\/a>–the \u201cclimate store\u201d that makes better products for a better planet–launched their latest bold statement with a massive new out-of-home campaign: a 60-foot, hand-painted personal injury lawyer-style billboard on Sunset Blvd in Los Angeles painted from November 4th to November 8th and running indefinitely without any set end-date.\u00a0<\/span><\/p>\n

 <\/p>\n

\"\"
The Personal Injury \u201cHotline\u201d from BETTER<\/figcaption><\/figure>\n

 <\/p>\n

Concepted and designed by Spacecraft Earth (the agency behind BETTER) and 72andsunny Group Design Director Mike Farrell, who is also a core BETTER creative collaborator, and created by mural artist <\/span>Sean Bono<\/b> using eco-friendly, water-based, non-toxic paint, this mural blurs the lines between street art, satire, and climate activism. Sean Bono is the founder of BONO\/Paints, a mural painting company renowned for work with major brands including Nike, Just Egg, NYX, Topo Chico, and many more.<\/span><\/p>\n

 <\/p>\n

The billboard reimagines typical personal injury ads with a climate twist, boldly addressing the real-life impacts of the climate crisis as if it were a \u201ccase\u201d…but we\u2019re the plaintiffs. At its center is a call-to-action hotline, 1-877-365-1816. Dialing the number connects you to a \u201cclimate hotline,\u201d filled with cheeky yet informative messages and ironic tips on climate action\u2014delivered in BETTER\u2019s signature style.<\/span><\/p>\n

 <\/p>\n

Shop the BETTER Climate Store HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

  To coordinate with the 2024 United Nations Climate Change Conference (COP29) and Climate Action Day, BETTER–the \u201cclimate store\u201d that makes better products for a better planet–launched their latest bold statement with a massive new…<\/p>\n","protected":false},"author":2,"featured_media":27486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[4518,4519,248,4520,249,4521,259,4522,262,4523,263,4524,267,975,1514,3873,4513,4514,4515,4516,4517],"class_list":["post-27484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","tag-out-of-home","tag-painter","tag-ad","tag-personal-injury-lawyer","tag-advertising","tag-sean-bono","tag-campaign","tag-sunset-blvd","tag-commercials","tag-to-coordinate-with-the-2024-united-nations-climate-change-coclimate-action-day","tag-creativity","tag-united-nations-climate-change-conference","tag-los-angeles","tag-director","tag-billboard","tag-better-climate-store","tag-60-foot","tag-better-planet","tag-cop29","tag-hand-painted-billboard","tag-muralist"],"yoast_head":"\nBETTER Takes Climate Action to New Heights with 60-Foot Satirical 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