{"id":27405,"date":"2024-10-22T09:43:20","date_gmt":"2024-10-22T16:43:20","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27405"},"modified":"2026-01-30T10:05:33","modified_gmt":"2026-01-30T10:05:33","slug":"in-adage-timberwolves-star-anthony-edwards-stars-in-bring-the-nice-campaign-from-zambezi","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-adage-timberwolves-star-anthony-edwards-stars-in-bring-the-nice-campaign-from-zambezi\/","title":{"rendered":"In Ad Age: Timberwolves Star Anthony Edwards Stars In ‘Bring the Nice’ Campaign From Zambezi"},"content":{"rendered":"
\n
\n
\n

Marketing News & Strategy<\/a><\/p>\n

Timberwolves redefine Minnesota nice\u2014behind NBA team’s new marketing approach<\/h1>\n<\/div>\n
\n
By\u00a0Jon Springer<\/a>.<\/span>\u00a0Published on October 22, 2024.<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
<\/div>\n<\/div>\n
<\/div>\n
\n
\n
\n
\"Minnesota<\/picture><\/a><\/div>\n
\n
\n

 <\/p>\n

Minnesota Timberwolves star Anthony Edwards adds his swagger to a new campaign from Zambezi. Credit: Michael Medoway<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n
\n

As the NBA season tips off<\/a>, the Minnesota Timberwolves have unveiled a new campaign meant to capture the energy and fan excitement around the team\u2019s resurgence.<\/p>\n

\u201cBring the Nice\u201d plays off the expression \u201cMinnesota Nice,\u201d merging a collegial and neighborly definition of the word \u201cnice\u201d into its evolution in culture, especially as it pertains to basketball. The resulting creation is like getting politely but forcefully dunked on.<\/p>\n

\u201cWe ain\u2019t here to be nice,\u201d Timberwolves star Anthony Edwards explains in the ad. \u201cWe\u2019re here to be\u00a0niiiiiiiice<\/em>.\u201d<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n