{"id":27277,"date":"2024-09-10T15:18:13","date_gmt":"2024-09-10T22:18:13","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27277"},"modified":"2026-01-30T10:53:46","modified_gmt":"2026-01-30T10:53:46","slug":"with-music-by-butter-music-and-sound-beetlejuice-beetlejuices-bob-embraces-the-influencer-life-with-googles-new-ai-tools-via-the-drum-2__trashed","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-music-and-sound-beetlejuice-beetlejuices-bob-embraces-the-influencer-life-with-googles-new-ai-tools-via-the-drum-2__trashed\/","title":{"rendered":"With Music by Butter Music and Sound, Beetlejuice Beetlejuice\u2019s Bob Embraces the Influencer Life with Google\u2019s New AI Tools via The Drum"},"content":{"rendered":"<p><iframe title=\"New ways to search: Beetlejuice Beetlejuice (ft. Bob)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/6TBakiNnHZk?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>The latest installment of \u2018New Ways to Search\u2019 by 72andSunny sees Beetlejuice\u2019s Bob giving his shrunken head the beauty influencer treatment \u2013 just in time for the movie\u2019s premiere \u2013 suggesting that even ghouls can glam up with a little help from Google.<\/strong><\/p>\n<p>As the highly anticipated sequel Beetlejuice Beetlejuice premieres tonight, September 6, Google is celebrating with the launch of a new spot in its ongoing \u2018New Ways to Search\u2019 campaign.<\/p>\n<div id=\"articleContentBlock\" class=\"freewall-content\">\n<p>The latest ad introduces Bob, the shrunken-headed Shrinker from the iconic 1988 Tim Burton film, now navigating the modern world with the help of Google\u2019s innovative features.<\/p>\n<p>In the ad, Bob, now a popular \u201cafterlife influencer,\u201d showcases how Google\u2019s AI-powered tools, including Lens, Circle to Search and AI Overviews, help him in his daily life.<\/p>\n<p>The spot opens with Bob lounging on his sofa, magazine in hand, his face gracing the cover with the caption, \u201cBeetlejuice Beetlejuice made me famous.\u201d His muffled speech is humorously subtitled as he exclaims, \u201cWith Google, I\u2019m loving my new life!\u201d<\/p>\n<p>Bob then uses Google\u2019s various AI tools to assist with his evening preparations. He searches for \u201csteps for a skincare routine,\u201d and the ad humorously follows his beauty influencer-esque regimen of cleansing, toning and moisturizing.<\/p>\n<p>Bob even uses Google Lens to buy a new outfit, gearing up for a \u201cboys night\u201d out with his fellow Shrinkers. The scene concludes with the ghouls taking a group selfie.<\/p>\n<p>The \u2018New Ways to Search\u2019 campaign, created by agency 72andSunny, launched last year with a focus on showcasing how Google\u2019s visual search capabilities can enhance everyday life. Previous ads have explored trends like Barbie Movie and WNBA game day fashion, blending cultural relevance with practical tech demonstrations.<\/p>\n<p>This new work builds on the recent Beetlejuice-themed marketing frenzy, which includes CarMax releasing a\u00a0<a href=\"https:\/\/www.thedrum.com\/news\/2024\/08\/23\/carmax-warner-bros-pictures-conjure-up-beetlejuice-new-beetlemax-commercial\">Beetlejuice-themed ad<\/a>\u00a0last month, crafted by The Martin Agency.<\/p>\n<p>Running across digital and social platforms through mid-October, the campaign aims to highlight the convenience and fun of integrating Google\u2019s features into daily routines, all while celebrating the quirky charm of Beetlejuice\u2019s universe.<\/p>\n<p>Click <a href=\"https:\/\/www.thedrum.com\/news\/2024\/09\/06\/beetlejuice-beetlejuice-s-bob-embraces-the-influencer-life-with-google-s-new-ai\">HERE<\/a> to read the original article.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=6TBakiNnHZk&amp;list=TLGGMfqeaUhkmbYxMDA5MjAyNA The latest installment of \u2018New Ways to Search\u2019 by 72andSunny sees Beetlejuice\u2019s Bob giving his shrunken head the beauty influencer treatment \u2013 just in time for the movie\u2019s premiere \u2013 suggesting that even ghouls&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,273,278,211,217,218,234,250,252,256,268],"tags":[262,263,267,272,274,276,4348,210,248,249,253,257,259,260,261],"class_list":["post-27277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-sound-design","category-news","category-spots","category-fresh-news","category-ads","category-advertising","category-production","category-audio","category-branded-content","category-butter","category-music","tag-commercials","tag-creativity","tag-los-angeles","tag-new-york","tag-post-production-2","tag-sound-design","tag-beetlejuice","tag-creative","tag-ad","tag-advertising","tag-branded-content","tag-butter-music-sound","tag-campaign","tag-comedy","tag-commercial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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