{"id":27260,"date":"2024-09-06T10:12:11","date_gmt":"2024-09-06T17:12:11","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27260"},"modified":"2026-01-30T10:18:52","modified_gmt":"2026-01-30T10:18:52","slug":"butter-music-and-sounds-senior-producer-shares-what-it-takes-to-bring-ambitious-musical-projects-to-life-via-little-black-book","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/butter-music-and-sounds-senior-producer-shares-what-it-takes-to-bring-ambitious-musical-projects-to-life-via-little-black-book\/","title":{"rendered":"Butter Music and Sound’s Senior Producer Shares What It Takes to Bring Ambitious Musical Projects to Life via Little Black Book"},"content":{"rendered":"

The industry\u2019s brightest sound talents lift the curtain on their most noteworthy work, and what it took to bring these creative endeavours to life, writes LBB\u2019s Jordan Won Neufeldt.<\/h1>\n

In an industry that\u2019s all about pushing boundaries in order to set a higher bar, \u2018ambitious\u2019 is a word commonly used to describe creative briefs.\u00a0<\/i><\/p>\n

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Within the music sector, raising the bar further involves embracing new technologies, diving into the archives, or seeking out collaborations far beyond expectations. But when sound and music production is good, it has the power to transform an entire project.\u00a0<\/i><\/div>\n

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\nWhen almost every media form is accompanied by music, it takes an extra special effort to stand out\u2026 both from a viewer perspective, and from a creative perspective. Listeners will always remember that one ad with an exceptional score, and artists will always remember the one project which challenged them to push boundaries and create something exceptional \u2013 the latter of which this list consists of.\u00a0<\/i><\/p>\n
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From Hollywood movies and halftime shows, to ads that asked for a little bit more than normal, the projects compiled here have been personally selected by the industry\u2019s sharpest sound experts as the most ambitious projects of their careers.\u00a0<\/i><\/p>\n

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To learn more about what went into bringing them to life, and just what made them special, LBB\u2019s Jordan Won Neufeldt sat down with The Elements Music\u2019s Belle Newman, Siren\u2019s Jen Moss, Sonic Union\u2019s Zac Colwell, BUTTER Music and Sound\u2019s Stone Irr, Consortium’s Seth Olinsky, and King Lear Music & Sound\u2019s Sarah Giles for a chat.\u00a0<\/i><\/p>\n

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Stone Irr
\n<\/b>Senior producer,\u00a0<\/b>Butter Music + Sound\u00a0<\/b><\/a><\/h3>\n

One of the more challenging projects I\u2019ve undertaken was producing live halftime show performances for Taco Bell. Taco Bell selected three of its \u2018Feed the Beat\u2019 artists (indie-pop powerhouse MUNA, viral TikTok singer-songwriter Claire Rosinkranz, and hardcore band Scowl) to be pre-recorded for a halftime show for the Women\u2019s World Cup. Our team was brought on to the campaign a month out from the shoot to produce, record, and mix the live performances of the three artists playing three to four songs each\u2026 all in one day!\n<\/p><\/div>\n

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