{"id":27233,"date":"2024-08-30T09:38:14","date_gmt":"2024-08-30T16:38:14","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27233"},"modified":"2026-01-28T09:50:10","modified_gmt":"2026-01-28T09:50:10","slug":"with-a-new-mnemonic-by-butter-music-and-sound-hellofresh-marks-back-to-school-season-with-biggest-global-campaign-yet-via-the-drum","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-a-new-mnemonic-by-butter-music-and-sound-hellofresh-marks-back-to-school-season-with-biggest-global-campaign-yet-via-the-drum\/","title":{"rendered":"With a New Mnemonic by Butter Music and Sound, HelloFresh Marks Back to School Season with Biggest Global Campaign Yet via The Drum"},"content":{"rendered":"<h1>The multichannel campaign focuses on making weeknight dinners easy and enjoyable for families.<\/h1>\n<p><iframe title=\"HF UK Unique Families\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/DHj25iCJyPg?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>With a new campaign spanning 13 markets, its biggest push to date, meal prep brand HelloFresh is targeting busy families as kids prepare to head back to school.<\/p>\n<div id=\"articleContentBlock\" class=\"freewall-content\">\n<p>At the center of the campaign is a hero ad that takes a hyperbolic and highly visual approach. It highlights a wide variety of unique families, each with their own eccentric style \u2013 whether Eurovision lovers, modern art enthusiasts, or tennis-obsessed.<\/p>\n<p>The 30-second ad is a fully immersive, fast-paced journey across family situations. Moving quickly from home to home, viewers can see the different stages in the HelloFresh customer experience, from delivery to unboxing, cooking, and dining together, as well as choosing next week\u2019s dinners on the brand\u2019s app.<\/p>\n<p>Patrick Stal, senior vice-president of international marketing at HelloFresh Group, exclusively told The Drum that the meal kit maker is entering a \u201cnew era\u201d that includes its first foray into sonic branding.<\/p>\n<p>He said: \u201cOur in-house creative team has successfully merged this bold new creative direction with innovative AI practices to fuel a truly integrated global campaign.<\/p>\n<p>\u201cMy aim is that we become the world\u2019s best direct-to-consumer meal marketing team. This ambitious goal can only be achieved by consistently placing our consumers at the heart of everything we do &#8211; a commitment that is deeply rooted within our international marketing team at HelloFresh.\u201d<\/p>\n<p>The campaign also introduces the \u2018Hello Dinner, Hello Fresh\u2019 tagline and will be featured across TV, out-of-home, radio, Meta, YouTube, influencer marketing and display.<\/p>\n<p>According to\u00a0<a href=\"https:\/\/www.kantar.com\/marketplace?utm_source=website&amp;utm_medium=article&amp;utm_campaign=Editorial_Articles&amp;utm_id=The_Drum\" target=\"_blank\" rel=\"noopener\">market research platform Kantar<\/a>, this ad will have long-term effectiveness and be remembered by audiences. Over half of the viewers watching this spot found it highly engaging and will likely want to try the product themselves.<\/p>\n<p>Click <a href=\"https:\/\/www.thedrum.com\/news\/2024\/08\/26\/ad-the-day-hellofresh-marks-back-school-season-with-biggest-global-campaign-yet\">HERE<\/a> to read the original article.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The multichannel campaign focuses on making weeknight dinners easy and enjoyable for families. https:\/\/www.youtube.com\/watch?v=DHj25iCJyPg&amp;list=TLGGDiTHD5uYDI8zMDA4MjAyNA &nbsp; With a new campaign spanning 13 markets, its biggest push to date, meal prep brand HelloFresh is targeting busy families&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,211,217,218,234,252,256,268,270,273,278],"tags":[272,274,276,297,4337,210,248,249,253,257,259,260,261,262,263,267],"class_list":["post-27233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-fresh-news","category-ads","category-advertising","category-production","category-branded-content","category-butter","category-music","category-music-sound-design","category-news","category-spots","tag-new-york","tag-post-production-2","tag-sound-design","tag-production-2","tag-mnemonic","tag-creative","tag-ad","tag-advertising","tag-branded-content","tag-butter-music-sound","tag-campaign","tag-comedy","tag-commercial","tag-commercials","tag-creativity","tag-los-angeles"],"yoast_head":"<!-- This site is optimized with the 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enjoyable for families. https:\/\/www.youtube.com\/watch?v=DHj25iCJyPg&amp;list=TLGGDiTHD5uYDI8zMDA4MjAyNA &nbsp; With a new campaign spanning 13 markets, its biggest push to date, meal prep brand HelloFresh is targeting busy families...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-a-new-mnemonic-by-butter-music-and-sound-hellofresh-marks-back-to-school-season-with-biggest-global-campaign-yet-via-the-drum\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Kitchen\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-30T16:38:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T09:50:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Unique-Families.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1222\" \/>\n\t<meta property=\"og:image:height\" content=\"815\" \/>\n\t<meta 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