{"id":27188,"date":"2024-08-15T10:51:26","date_gmt":"2024-08-15T17:51:26","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27188"},"modified":"2026-01-28T09:50:11","modified_gmt":"2026-01-28T09:50:11","slug":"edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/","title":{"rendered":"Edited by BANDIT, WIll Levis Helps Hellmann&#8217;s Launch First Mayo-Inspired Fragrance via Adweek"},"content":{"rendered":"<h1 class=\"text-center text-black\">The campaign continues the brand\u2019s partnership with the quarterback who put mayonnaise in coffee.<\/h1>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27189\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis.webp\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis.webp 1200w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis-300x169.webp 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis-1024x576.webp 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis-768x432.webp 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis-350x197.webp 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis-600x338.webp 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis-uai-900x506.webp 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Tennessee Titans quarterback Will Levis went viral on TikTok last year for putting\u00a0<a href=\"https:\/\/www.adweek.com\/category\/food-beverage\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"link\" data-id=\"https:\/\/www.adweek.com\/category\/food-beverage\/\">mayonnaise<\/a>\u00a0in his coffee. It turned out to be a joke, but now the football star is taking his enthusiasm for the condiment further by helping\u00a0<a href=\"https:\/\/www.adweek.com\/commerce\/how-hellmanns-expands-the-funnel-through-retail-media\/\" target=\"_blank\" rel=\"noopener\">Hellmann\u2019s<\/a>\u00a0launch the first mayo-inspired fragrance.<\/p>\n<p>The Unilever brand debuted a fragrance called Will Levis No. 8 with a film from agency Edelman and Emmy Award-winning The Queen\u2019s Gambit cinematographer Steven Meizler. Drawing on classic\u00a0<a href=\"https:\/\/www.adweek.com\/creativity\/axe-and-lil-babys-foray-into-fine-fragrances-passes-gen-zs-smell-test\/\" target=\"_blank\" rel=\"noopener\">fragrance marketing<\/a>\u00a0tropes, the ad shows Lewis running barefoot in a flowy shirt through fog and thunderclaps and staring soulfully at the camera.<\/p>\n<p>He eats mayo straight out of the jar and on a slice of bread as he offers the chance to \u201csmell like greatness\u201d with the Parfum de Mayonnaise.<\/p>\n<p><iframe title=\"Will Levis No. 8\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/TPRTAcFIFQ8?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u201cWill Levis No. 8 brings mayonnaise to the forefront of football in a way that\u2019s unexpected yet exciting,\u201d Unilever head of marketing, dressing, North America Chris Symmes told ADWEEK.<\/p>\n<p>The fragrance uses creamy notes and coffee undertones to pay tribute to Levis\u2019 strange pairing, which inspired Hellmann\u2019s to offer him a\u00a0<a href=\"https:\/\/www.adweek.com\/agencyspy\/football-season-kicks-off-with-slate-of-new-ads\/\" target=\"_blank\" rel=\"noopener\">lifetime supply of mayo last year<\/a>. The collaboration with Levis was Hellmann\u2019s first athlete endorsement deal.<\/p>\n<p>\u201c[Levis] is as passionate about Hellmann\u2019s as he is about football. And what better way to pay that off than with an iconic scent,\u201d said Edelman global creative director Andrew Simon. \u201cNow, not only is Levis a key figure in the league, but also a key figure in condiment culture.\u201d<\/p>\n<p>Hellmann\u2019s will sell Will Levis No. 8 through Shopify.<\/p>\n<p>Symmes said he hopes the campaign will receive the same level of news coverage and social media buzz as the brand\u2019s previous collaboration with Levis, which was mentioned on The Stephen A. Smith Show and Thursday Night Football.<\/p>\n<p>The campaign will be supported by an out-of-home takeover in Nashville, Tenn.<\/p>\n<p>Click <a href=\"https:\/\/www.adweek.com\/brand-marketing\/will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance\/\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The campaign continues the brand\u2019s partnership with the quarterback who put mayonnaise in coffee. &nbsp; Tennessee Titans quarterback Will Levis went viral on TikTok last year for putting\u00a0mayonnaise\u00a0in his coffee. It turned out to be&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,211,217,218,219,233,234,252,273,278],"tags":[210,975,220,1263,248,1477,249,4277,259,4320,260,261,262,263,267,272,274,290,292,297,299],"class_list":["post-27188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-fresh-news","category-ads","category-advertising","category-bandit","category-post-production","category-production","category-branded-content","category-news","category-spots","tag-creative","tag-director","tag-bandit","tag-directing","tag-ad","tag-editorial","tag-advertising","tag-edelman","tag-campaign","tag-bandit-edit","tag-comedy","tag-commercial","tag-commercials","tag-creativity","tag-los-angeles","tag-new-york","tag-post-production-2","tag-editing","tag-film","tag-production-2","tag-adweek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Edited by BANDIT, WIll Levis Helps Hellmann&#039;s Launch First Mayo-Inspired Fragrance via Adweek - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edited by BANDIT, WIll Levis Helps Hellmann&#039;s Launch First Mayo-Inspired Fragrance via Adweek - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"The campaign continues the brand\u2019s partnership with the quarterback who put mayonnaise in coffee. &nbsp; Tennessee Titans quarterback Will Levis went viral on TikTok last year for putting\u00a0mayonnaise\u00a0in his coffee. It turned out to be...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Kitchen\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-15T17:51:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T09:50:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\"},\"headline\":\"Edited by BANDIT, WIll Levis Helps Hellmann&#8217;s Launch First Mayo-Inspired Fragrance via Adweek\",\"datePublished\":\"2024-08-15T17:51:26+00:00\",\"dateModified\":\"2026-01-28T09:50:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/\"},\"wordCount\":350,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis.webp\",\"keywords\":[\"creative\",\"director\",\"BANDIT\",\"directing\",\"Ad\",\"editorial\",\"advertising\",\"Edelman\",\"campaign\",\"BANDIT Edit\",\"comedy\",\"COMMERCIAL\",\"commercials\",\"creativity\",\"Los Angeles\",\"NEW YORK\",\"post production\",\"editing\",\"Film\",\"production\",\"AdWeek\"],\"articleSection\":{\"1\":\"Fresh News\",\"2\":\"Ads\",\"3\":\"Advertising\",\"4\":\"BANDIT\",\"5\":\"Post Production\",\"6\":\"Production\",\"7\":\"Branded Content\",\"8\":\"News\",\"9\":\"Spots\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/\",\"name\":\"Edited by BANDIT, WIll Levis Helps Hellmann's Launch First Mayo-Inspired Fragrance via Adweek - Press Kitchen\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis.webp\",\"datePublished\":\"2024-08-15T17:51:26+00:00\",\"dateModified\":\"2026-01-28T09:50:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#primaryimage\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis.webp\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis.webp\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Edited by BANDIT, WIll Levis Helps Hellmann&#8217;s Launch First Mayo-Inspired Fragrance via Adweek\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"name\":\"Press Kitchen\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\",\"name\":\"Press Kitchen\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"width\":174,\"height\":31,\"caption\":\"Press Kitchen\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Edited by BANDIT, WIll Levis Helps Hellmann's Launch First Mayo-Inspired Fragrance via Adweek - Press Kitchen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/","og_locale":"en_US","og_type":"article","og_title":"Edited by BANDIT, WIll Levis Helps Hellmann's Launch First Mayo-Inspired Fragrance via Adweek - Press Kitchen","og_description":"The campaign continues the brand\u2019s partnership with the quarterback who put mayonnaise in coffee. &nbsp; Tennessee Titans quarterback Will Levis went viral on TikTok last year for putting\u00a0mayonnaise\u00a0in his coffee. It turned out to be...","og_url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/","og_site_name":"Press Kitchen","article_published_time":"2024-08-15T17:51:26+00:00","article_modified_time":"2026-01-28T09:50:11+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#article","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/"},"author":{"name":"admin","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385"},"headline":"Edited by BANDIT, WIll Levis Helps Hellmann&#8217;s Launch First Mayo-Inspired Fragrance via Adweek","datePublished":"2024-08-15T17:51:26+00:00","dateModified":"2026-01-28T09:50:11+00:00","mainEntityOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/"},"wordCount":350,"commentCount":0,"publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis.webp","keywords":["creative","director","BANDIT","directing","Ad","editorial","advertising","Edelman","campaign","BANDIT Edit","comedy","COMMERCIAL","commercials","creativity","Los Angeles","NEW YORK","post production","editing","Film","production","AdWeek"],"articleSection":{"1":"Fresh News","2":"Ads","3":"Advertising","4":"BANDIT","5":"Post Production","6":"Production","7":"Branded Content","8":"News","9":"Spots"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/","name":"Edited by BANDIT, WIll Levis Helps Hellmann's Launch First Mayo-Inspired Fragrance via Adweek - Press Kitchen","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#primaryimage"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis.webp","datePublished":"2024-08-15T17:51:26+00:00","dateModified":"2026-01-28T09:50:11+00:00","breadcrumb":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#primaryimage","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis.webp","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/Hellmans-x-Will-Levis.webp","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-bandit-will-levis-helps-hellmanns-launch-first-mayo-inspired-fragrance-via-adweek\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/"},{"@type":"ListItem","position":2,"name":"Edited by BANDIT, WIll Levis Helps Hellmann&#8217;s Launch First Mayo-Inspired Fragrance via Adweek"}]},{"@type":"WebSite","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","name":"Press Kitchen","description":"","publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization","name":"Press Kitchen","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","width":174,"height":31,"caption":"Press Kitchen"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/27188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/comments?post=27188"}],"version-history":[{"count":1,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/27188\/revisions"}],"predecessor-version":[{"id":171975,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/27188\/revisions\/171975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media\/27189"}],"wp:attachment":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media?parent=27188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/categories?post=27188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/tags?post=27188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}