{"id":27185,"date":"2024-08-14T11:16:13","date_gmt":"2024-08-14T18:16:13","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27185"},"modified":"2026-01-28T09:50:11","modified_gmt":"2026-01-28T09:50:11","slug":"with-music-by-butter-music-and-sound-liquid-death-partners-with-van-leeuwen-ice-cream-for-a-hot-fudge-sundae-sparkling-water-via-ad-age","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-music-and-sound-liquid-death-partners-with-van-leeuwen-ice-cream-for-a-hot-fudge-sundae-sparkling-water-via-ad-age\/","title":{"rendered":"With Music by Butter Music and Sound, Liquid Death Partners with Van Leeuwen Ice Cream for a Hot Fudge Sundae Sparkling Water via Ad Age"},"content":{"rendered":"<h2>This is the first time Liquid Death has teamed up with a brand to create a new flavor.<\/h2>\n<p><iframe title=\"Hot Fudge Sundae Sparkling Water by Liquid Death x Van Leeuwen\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/8prd-jMWWcs?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Liquid Death and Van Leeuwen Ice Cream are both fond of unexpected partnerships. LD\u2019s recent collabs have included\u00a0<a class=\" inline-paragraph-link\" href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/why-liquid-death-and-elfs-new-collab-isnt-crazy-it-seems\/2548686\">Corpse Paint<\/a>, created with e.l.f., while Van Leeuwen is constantly introducing wacky ice cream flavors, like\u00a0<a class=\" inline-paragraph-link\" href=\"https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/creator-and-influencer-marketing-trends-microsoft-supergoop-van-leeuwen-gortons-facebook\/2564491\">Sabrina Carpenter Espresso<\/a>\u00a0and\u00a0<a class=\" inline-paragraph-link\" href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/kraft-mac-n-cheese-ice-cream-yes-its-real\/2350081\">Kraft Mac &amp; Cheese.<\/a><\/p>\n<p class=\"inline-ad-para\">Now, the two brands have forged a partnership together that\u2019s led to a product perfect for summer: Hot Fudge Sundae Sparkling Water.<\/p>\n<p>There are a few firsts here: This is the first time Van Leeuwen has launched a collab that isn\u2019t ice cream, and it\u2019s the first time Liquid Death has partnered with a brand to create a new flavor of water.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s3-prod.adage.com\/inline-images\/20240813_Liquid_Death_Van_Leeuwen_1.jpg\" alt=\"A can of hot fudge sundae sparkling water\" width=\"800\" height=\"800\" data-entity-type=\"file\" data-entity-uuid=\"c1944cc1-319a-4653-84aa-e41739d82a27\" \/><\/p>\n<p>Weird ice cream flavors are a buzzy tradition, but reversing that\u2014creating ice cream-flavored water, since no one would want water-flavored ice cream\u2014is a classic Liquid Death hack.<\/p>\n<p>Directors 2 Dead Crew of production company Death Machine directed the spot above, which positions the beverage as shotgun and beer bong worthy. (2 Dead Crew also directed the Ozzy Osbourne spot for Liquid Death in June.)<\/p>\n<p>The box packaging is pretty\u00a0<a class=\" inline-paragraph-link\" href=\"https:\/\/adage.com\/creativity\/work\/how-terry-crews-designed-gnarly-box-art-liquid-deaths-severed-lime\/2571961\">gnarly<\/a>, too.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s3-prod.adage.com\/inline-images\/20240813_Liquid_Death_Van_Leeuwen_2.jpg\" alt=\"Box art for hot fudge sundae sparkling water\" width=\"800\" height=\"800\" data-entity-type=\"file\" data-entity-uuid=\"6f931687-448f-4719-b9a5-c173678b145f\" \/><\/p>\n<p>Van Leeuwen and Liquid Death are hosting ice cream truck pop-up events in New York (Aug. 13, Washington Square Park, 12 pm ET) and Los Angeles (Aug. 17, Abbot Kinney, 11 a.m. PT) giving out free cans of the new water and scoops of Van Leeuwen Ice Cream.<\/p>\n<p>\u201cWe\u2019ve done lots of cool flavors in the past but never have we brought our ice cream to life in the form of another product,\u201d said Ben Van Leeuwen, co-founder and CEO of Van Leeuwen Ice Cream. \u201cWe\u2019re excited to team up with a fellow brand that likes to push the boundaries on a fun collab that is a first for us both!\u201d<\/p>\n<p>\u201cWe\u2019ve seen a lot of brands make their own flavor of ice cream, but we\u2019re the first brand to make ice cream-flavored sparkling water that tastes exactly like a hot fudge sundae,\u201d said Greg Fass, Liquid Death\u2019s VP of marketing, \u201cWe\u2019re all about making healthy beverages more fun, so teaming up with Van Leeuwen Ice Cream to make the first chuggable, 20-calorie hot fudge sundae was the perfect pairing.\u201d<\/p>\n<p>Click <a href=\"https:\/\/adage.com\/creativity\/work\/liquid-death-partners-van-leeuwen-ice-cream-hot-fudge-sundae-sparkling-water\/2574886\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the first time Liquid Death has teamed up with a brand to create a new flavor. https:\/\/www.youtube.com\/watch?v=8prd-jMWWcs Liquid Death and Van Leeuwen Ice Cream are both fond of unexpected partnerships. LD\u2019s recent collabs&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268,270,273,278,1,211,217,218,234,256],"tags":[258,259,260,261,262,263,267,272,274,297,210,579,216,3346,248,4093,249,4317,255,4318,257,4319],"class_list":["post-27185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","category-music-sound-design","category-news","category-spots","category-uncategorized","category-fresh-news","category-ads","category-advertising","category-production","category-butter","tag-butter-music-and-sound","tag-campaign","tag-comedy","tag-commercial","tag-commercials","tag-creativity","tag-los-angeles","tag-new-york","tag-post-production-2","tag-production-2","tag-creative","tag-production-company","tag-marketing","tag-butter-music","tag-ad","tag-liquid-death","tag-advertising","tag-hot-fudge-sundae","tag-butter","tag-ice-cream","tag-butter-music-sound","tag-van-leeuwen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Butter Music and Sound, Liquid Death Partners with Van Leeuwen Ice Cream for a Hot Fudge Sundae Sparkling Water via Ad Age - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-music-and-sound-liquid-death-partners-with-van-leeuwen-ice-cream-for-a-hot-fudge-sundae-sparkling-water-via-ad-age\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With Music by Butter Music and Sound, Liquid Death Partners with Van Leeuwen Ice Cream for a Hot Fudge Sundae Sparkling Water via Ad Age - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"This is the first time Liquid Death has teamed up with a brand to create a new flavor. https:\/\/www.youtube.com\/watch?v=8prd-jMWWcs Liquid Death and Van Leeuwen Ice Cream are both fond of unexpected partnerships. 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