{"id":27167,"date":"2024-08-01T14:27:13","date_gmt":"2024-08-01T21:27:13","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27167"},"modified":"2026-01-28T09:50:11","modified_gmt":"2026-01-28T09:50:11","slug":"the-sound-of-change-ai-versus-ai-with-mr-bronx-founder-mixer-david-wolfe-via-shots","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/the-sound-of-change-ai-versus-ai-with-mr-bronx-founder-mixer-david-wolfe-via-shots\/","title":{"rendered":"The sound of change; AI versus AI With Mr. Bronx Founder &#038; Mixer David Wolfe via Shots"},"content":{"rendered":"<p>Artificial Intelligence can revolutionise workflows in audio post production while preserving Artistic Integrity, says\u00a0<a href=\"https:\/\/www.bronxaudio.com\/\">Mr. Bronx Audio<\/a>&#8216;s Founder and Mixer,\u00a0<em>David Wolfe,\u00a0<\/em>as long as we treat is as a valuable assistant rather than a complete replacement.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-27168\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/08\/David-Wolfe-Shots.jpg\" alt=\"\" width=\"1200\" height=\"630\" \/><\/p>\n<p><span class=\"initial\">T<\/span>he interaction between humanity and technology in music and audio post-production has become a highly debated topic.<\/p>\n<p>Artificial intelligence [AI] has emerged as a transformative force, reshaping our approach to audio and various creative outputs. Whether we believe in its merits or not, it\u2019s here to stay. Even my 75-year-old mother is embracing AI assistants for her everyday writing tasks.<\/p>\n<p>The rapid integration of AI into everyday life mirrors its influence in the professional realm, where it has the potential to revolutionise workflows and enhance creative processes. This evolution makes me want to explore how AI can boost efficiency while preserving artistic integrity across different creative fields.<\/p>\n<figure style=\"width: 1280px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/d17mj1ha1c2g57.cloudfront.net\/v1\/Rx2CyJwKQS_StprCvju6gNq6jF4\/1280x\/80\/shotsmag\/production\/clips\/1bb32279-33e4-4391-954e-22b92ee37268\/gettyimages-1593154887.jpg?v=1&amp;quality=70&amp;format=jpeg\" alt=\"\" width=\"1280\" height=\"867\" \/><figcaption class=\"wp-caption-text\">Above: AI can help the industry without replacing human jobs.<\/figcaption><\/figure>\n<p>In audio post production, AI algorithms provide significant assistance by automating repetitive tasks such as noise reduction \u2014 removing unwanted noise from audio signals \u2014 and EQ matching, which adjusts the level or amplitude of specific frequencies to achieve a clear and balanced mix. This enables sound designers and mixers to focus more on the intricate and creative aspects of their work. Some of my preferred tools include\u00a0<a href=\"https:\/\/www.izotope.com\/\" target=\"_blank\" rel=\"noopener\">Izotope<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.accentize.com\/\" target=\"_blank\" rel=\"noopener\">Accentize<\/a>\u00a0for denoising,\u00a0<a href=\"https:\/\/openai.com\/index\/chatgpt\/\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a>\u00a0for drafting sound design briefs, and\u00a0<a href=\"https:\/\/elevenlabs.io\/\" target=\"_blank\" rel=\"noopener\">Eleven Labs<\/a>\u00a0for generative speech and bespoke background content.<\/p>\n<p>Generative speech tools can also be incredibly useful for dialogue editors and mixers. I have been in countless commercial sessions where a client asks for a version of a line that ends with a downward inflection instead of an upward one. It would be incredibly easy to train AI to model the voice actor and generate the new ending. Instead of the current, extensive process of bringing an actor back into the studio, we could resolve the issue in just five minutes. This would benefit the actor as well because, by saving time, they could book other paying jobs instead.<\/p>\n<p>By using AI in this way, users treat it as a tool rather than a method for creating original content that could potentially replace human jobs.<\/p>\n<h2>Nike \u2013 Never Done Evolving feat. Serena Williams<\/h2>\n<p><iframe title=\"Grand Prix de Digital Craft  \/\/ Cannes 2023- \u201cNever done evolving feat Serena\u201d, da AKQA\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/mwVvVtO5x_o?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Recently, Nike&#8217;s campaign Never<em>\u00a0Done Evolving<\/em>\u00a0featuring Serena Williams utilised AI to showcase a match between her younger self at her first Grand Slam in 1999, and a more contemporary version from the 2017 Australian Open. This innovative approach not only highlighted Serena&#8217;s enduring legacy and evolution but also resonated strongly with audiences worldwide, demonstrating the creative potential of AI in storytelling. Without AI, achieving something like this would have been more challenging, and likely costly.<\/p>\n<p>However, embracing AI\u2019s potential involves more than just technological innovation. It also requires a commitment to ethical practices to ensure fair compensation for actors and protect their creative rights. Clear guidelines on usage limits, such as implementing single-project-based agreements or capping instances of generated speech, are crucial for safeguarding the integrity of artistic expression and maintaining ethical standards in the industry.<\/p>\n<p>Despite the remarkable advancements of AI in the audio and creative fields, it is crucial to acknowledge that AI is fundamentally influenced by its programmers. While companies can establish guidelines, the biases, morals and creative preferences of the individuals coding the AI inevitably shape its outputs, making it inherently biased. This inherent bias highlights the importance of maintaining an objective perspective and not relying entirely on AI without critical scrutiny.<\/p>\n<figure style=\"width: 1280px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/d17mj1ha1c2g57.cloudfront.net\/v1\/rOhtOX4x7fIDhk4Pj92MvRdAFYQ\/1280x\/80\/shotsmag\/production\/clips\/6b1c231d-981f-4cc1-83b2-153df8a55d7c\/gettyimages-1148109655.jpg?v=1&amp;quality=70&amp;format=jpeg\" alt=\"\" width=\"1280\" height=\"1280\" \/><figcaption class=\"wp-caption-text\">Above: Working in partnership with AI tools can be a benefit as long as there are clear guidelines on usage limits.<\/figcaption><\/figure>\n<p>In the future, I envision AI taking on more of an assistant role in the office. However, it\u2019s important to treat AI similarly to a human studio assistant, ensuring that its work is reviewed before submissions to clients or agencies. This approach would free up entry-level employees to focus on areas of interest and professional growth, rather than being bogged down by mundane tasks.<\/p>\n<p>The integration of AI in music and audio post production offers immense potential to revolutionise creative workflows and enhance efficiency. While AI tools like Izotope, Accentize, ChatGPT, and Eleven Labs streamline processes and foster innovation, it&#8217;s essential to remain mindful of the ethical implications and inherent biases these technologies carry.<\/p>\n<p>The success of AI-driven projects, such as the\u00a0<em>Never Done Evolving<\/em>\u00a0campaign, exemplifies the transformative power of AI in storytelling. By treating AI as a valuable assistant rather than a complete replacement, we can harness its benefits while preserving the integrity and authenticity of artistic expression. The future of AI in creative fields is promising and extremely exciting, but it requires a balanced approach that combines technological advancement with ethical responsibility.<\/p>\n<p>Click <a href=\"https:\/\/www.shots.net\/news\/view\/the-sound-of-change-ai-versus-ai\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial Intelligence can revolutionise workflows in audio post production while preserving Artistic Integrity, says\u00a0Mr. Bronx Audio&#8217;s Founder and Mixer,\u00a0David Wolfe,\u00a0as long as we treat is as a valuable assistant rather than a complete replacement. The&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,211,217,218,234,268,270,273,2994],"tags":[2993,3787,210,4261,248,4284,249,261,262,263,269,272,274,276,1100,1858,2307,2416],"class_list":["post-27167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-fresh-news","category-ads","category-advertising","category-production","category-music","category-music-sound-design","category-news","category-mr-bronx","tag-mr-bronx","tag-mr-bronx-audio-post","tag-creative","tag-artificial-intellegence","tag-ad","tag-david-wolfe","tag-advertising","tag-commercial","tag-commercials","tag-creativity","tag-music-2","tag-new-york","tag-post-production-2","tag-sound-design","tag-audio","tag-sound","tag-ai","tag-audio-post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The sound of change; AI versus AI With Mr. Bronx Founder &amp; Mixer David Wolfe via Shots - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/the-sound-of-change-ai-versus-ai-with-mr-bronx-founder-mixer-david-wolfe-via-shots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The sound of change; AI versus AI With Mr. Bronx Founder &amp; Mixer David Wolfe via Shots - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"Artificial Intelligence can revolutionise workflows in audio post production while preserving Artistic Integrity, says\u00a0Mr. Bronx Audio&#039;s Founder and Mixer,\u00a0David Wolfe,\u00a0as long as we treat is as a valuable assistant rather than a complete replacement. 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