{"id":27110,"date":"2024-07-09T10:13:59","date_gmt":"2024-07-09T17:13:59","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27110"},"modified":"2026-01-30T10:26:12","modified_gmt":"2026-01-30T10:26:12","slug":"on-my-radar-sofia-kerpan-via-shots","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-my-radar-sofia-kerpan-via-shots\/","title":{"rendered":"On My Radar: Sofia Kerpan via Shots"},"content":{"rendered":"<h2><a href=\"https:\/\/sourcecreative.extremereach.com\/src\/source\/customer-detail\/103326\" target=\"_blank\" rel=\"noopener\">Modern Post<\/a>\u00a0editor\u00a0<a href=\"https:\/\/sourcecreative.extremereach.com\/src\/source\/people-detail\/497411\" target=\"_blank\" rel=\"noopener\">Sofia Kerpan<\/a>\u00a0tells us that she learns a lot from YouTube, has an unused iPad, and loves an old but strange film, as she reveals what&#8217;s on her creative radar.<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27111 size-full\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/1D8A6411-Edit-2-scaled-1.jpg\" alt=\"\" width=\"2048\" height=\"2560\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/1D8A6411-Edit-2-scaled-1.jpg 2048w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/1D8A6411-Edit-2-scaled-1-240x300.jpg 240w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/1D8A6411-Edit-2-scaled-1-819x1024.jpg 819w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/1D8A6411-Edit-2-scaled-1-768x960.jpg 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/1D8A6411-Edit-2-scaled-1-1229x1536.jpg 1229w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/1D8A6411-Edit-2-scaled-1-1638x2048.jpg 1638w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/1D8A6411-Edit-2-scaled-1-350x438.jpg 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/1D8A6411-Edit-2-scaled-1-600x750.jpg 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/1D8A6411-Edit-2-scaled-1-uai-900x1125.jpg 900w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h2>What\u2019s the most creative advertising idea you\u2019ve seen recently?<\/h2>\n<p>I loved the Loewe ad\u00a0<em>Decades of Confusion<\/em>, that Danielle Schneiderman\u00a0cut recently.<\/p>\n<p><iframe title=\"LOEWE | DECADES OF CONFUSION\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/ihIZVg1-ztM?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>What website(s) do you use most regularly?<\/h2>\n<p>I\u2019m always finding myself in a weird corner of YouTube. I learned to edit mainly through YouTube tutorials, so I use it for learning new skills&#8230; I just started learning how to knit on there. I use it for researching, meditations or just watching old interviews, talks or music videos by my favourite artists and filmmakers. I also have been loving Audible recently. I was never an audio book person because it felt like cheating, but I\u2019ve come around.<\/p>\n<h2>What\u2019s the most recent piece of tech that you\u2019ve bought?<\/h2>\n<p>An iPad that I never use, because it\u2019s really just a super-sized iPhone.<\/p>\n<h2>What product could you not live without?<\/h2>\n<p>My favourite fragrance, Little Flower, by Regime des Fleurs<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/d17mj1ha1c2g57.cloudfront.net\/v1\/xI4seaXPc6mebMkRY_28IrqjyQY\/1280x\/80\/shotsmag\/production\/clips\/729ae2b5-a9d6-4686-bb81-f7d126564102\/screenshot-2024-07-08-at-09.51.42.png?v=1&amp;quality=70&amp;format=jpeg\" \/><\/p>\n<h2>What\u2019s the best film you\u2019ve seen over the last year?<\/h2>\n<p>I saw\u00a0<em>Rumble Fish<\/em>\u00a0for the first time this past year. It was so strange, I loved it!<\/p>\n<p><iframe title=\"Rumble Fish (Francis Ford Coppola, 1983) Theatrical Trailer\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/7voEoWRKbAE?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>What film do you think everyone should have seen?<\/h2>\n<p><em>The Devil and Daniel Johnston<\/em>. It has always stuck with me because it\u2019s a compassionate portrait of a troubled person.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/d17mj1ha1c2g57.cloudfront.net\/v1\/L5uFg5_680w84LvaMNwRH5BviJI\/1280x\/80\/shotsmag\/production\/clips\/dea17110-729e-4691-956b-b52895824a18\/the-devil-and-daniel-johnston-081823-2d9acf6b20f14e9da0986d86231751ce.jpg?v=1&amp;quality=70&amp;format=jpeg\" \/><\/p>\n<h2>What\u2019s your preferred social media platform?<\/h2>\n<p>TikTok; it makes me laugh the most.<\/p>\n<h2>What\u2019s your favourite TV show?<\/h2>\n<p><em>The Sopranos<\/em>; no explanation needed!<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/d17mj1ha1c2g57.cloudfront.net\/v1\/oxUYSx8ufa1tbYcSnDk5o1j-ekw\/1280x\/80\/shotsmag\/production\/clips\/7c489e35-fa6b-4385-99e0-bb1d52d888fd\/s-l1600.jpg?v=1&amp;quality=70&amp;format=jpeg\" \/><\/p>\n<h2>What\u2019s your favourite podcast?<\/h2>\n<p>I go through so many podcast phases but, lately, I love\u00a0<a href=\"https:\/\/thisjungianlife.com\/\" target=\"_blank\" rel=\"noopener\">This Jungian Life<\/a>. It\u2019s calming to listen to, and they interpret a dream submitted by one of their listeners in each episode.<\/p>\n<h2>What show\/exhibition has most inspired you recently?<\/h2>\n<p>American Gurl at Hauser &amp; Wirth last summer was awesome.<\/p>\n<h2>If you could only listen to one music artist from now on, who would it be?<\/h2>\n<p>I can\u2019t do this\u2026\u00a0I don\u2019t entertain that reality.<\/p>\n<h2>If there was one thing you could change about the advertising industry, what would it be?<\/h2>\n<p>I appreciate transparency and support of social issues and would like to see more of that, but in a more meaningful and measurable way. I think we see that happening in a way that isn\u2019t too risky, mostly to do with identity politics, which is a good start. But, when we are living in a world where there are wars and genocide taking place, it\u2019s hard to feel good about working on massive campaigns while others are suffering. These companies have a lot of influence and power that could be used for good, and I respect when people take a brave stance on what they believe in.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/d17mj1ha1c2g57.cloudfront.net\/v1\/hUMDBUFb8Q36GcWnJIgu-l2mtXw\/1280x\/80\/shotsmag\/production\/clips\/9c1e03e2-cac2-4d3a-8f94-6d18cad2f0eb\/gettyimages-627309394.jpg?v=1&amp;quality=70&amp;format=jpeg\" \/><\/p>\n<h2>Who or what has most influenced your career?<\/h2>\n<p>Just watching a lot of TV and music videos growing up, I\u2019ve always been obsessed with popular culture. So&#8230; myself!<\/p>\n<h2>Tell us one thing about yourself that most people won\u2019t know.<\/h2>\n<p>When I was either-years-old I won second place in a Britney Spears [above] impersonation contest that was held at a shopping mall.<\/p>\n<p>Click <a href=\"https:\/\/www.shots.net\/news\/view\/on-my-radar-sofia-kerpan\">HERE<\/a> to read the original interview.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modern Post\u00a0editor\u00a0Sofia Kerpan\u00a0tells us that she learns a lot from YouTube, has an unused iPad, and loves an old but strange film, as she reveals what&#8217;s on her creative radar. What\u2019s the most creative advertising&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,211,217,218,233,234,252,268,273,291,294],"tags":[210,245,248,249,261,262,263,267,274,290,293,1955,3661,3805,4280],"class_list":["post-27110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-fresh-news","category-ads","category-advertising","category-post-production","category-production","category-branded-content","category-music","category-news","category-film","category-modern-post","tag-creative","tag-shots","tag-ad","tag-advertising","tag-commercial","tag-commercials","tag-creativity","tag-los-angeles","tag-post-production-2","tag-editing","tag-modern-post","tag-editor","tag-on-my-radar","tag-sofia-kerpan","tag-shots-magazine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On My Radar: Sofia Kerpan via Shots - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-my-radar-sofia-kerpan-via-shots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On My Radar: Sofia Kerpan via Shots - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"Modern Post\u00a0editor\u00a0Sofia Kerpan\u00a0tells us that she learns a lot from YouTube, has an unused iPad, and loves an old but strange film, as she reveals what&#039;s on her creative radar. 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