{"id":27088,"date":"2024-07-01T15:48:17","date_gmt":"2024-07-01T22:48:17","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27088"},"modified":"2026-01-28T09:50:11","modified_gmt":"2026-01-28T09:50:11","slug":"washington-square-films-chip-cam-spot-for-lays-wins-big-at-cannes-lions-2","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/washington-square-films-chip-cam-spot-for-lays-wins-big-at-cannes-lions-2\/","title":{"rendered":"Washington Square Films \u201cChip Cam\u201d Spot for Lay\u2019s Wins Big At Cannes Lions"},"content":{"rendered":"<p><iframe title=\"Lay\u2019s Chip Cam with David Beckham &amp; Thierry Henry\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/LLJ38OdS_q8?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/wsfilms.com\/\"><span style=\"font-weight: 400;\">Washington Square Films<\/span><\/a><span style=\"font-weight: 400;\"> Director <\/span><b>Andrew Lane<\/b><span style=\"font-weight: 400;\">\u2019s \u201cChip Cam\u201d spot for Lay\u2019s, produced by Slap Global, made waves at the 2024 Cannes Lions Festival of Creativity. The spot \u2013 which was part of PepsiCo\u2019s \u201cNo Lays No Game\u201d campaign \u2013 earned several accolades, including 3 Silver Lions, 2 Bronze Lions and an impressive 18 Shortlist nominations.<\/span><\/p>\n<figure id=\"attachment_27084\" aria-describedby=\"caption-attachment-27084\" style=\"width: 2035px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-27084 size-full\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/image0.jpeg\" alt=\"\" width=\"2035\" height=\"1526\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/image0.jpeg 2035w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/image0-300x225.jpeg 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/image0-1024x768.jpeg 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/image0-768x576.jpeg 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/image0-1536x1152.jpeg 1536w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/image0-350x262.jpeg 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/image0-600x450.jpeg 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/07\/image0-uai-900x675.jpeg 900w\" sizes=\"(max-width: 2035px) 100vw, 2035px\" \/><figcaption id=\"caption-attachment-27084\" class=\"wp-caption-text\">Javier Garcia from Slap and Han West from Washington Square Films<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Setting a new precedent, the spot was filmed live in a stadium packed with over 75,000 enthusiastic fans. Renowned former footballers <\/span><b>Thierry Henry<\/b><span style=\"font-weight: 400;\"> and <\/span><b>David Beckham<\/b><span style=\"font-weight: 400;\"> were featured without a script, engaging in real-time interactions with the crowd as they eagerly searched for fans with Lays chips to join them to enjoy the game with two of soccer\u2019s biggest stars.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ad followed Director Andrew Lane\u2019s previous \u201c<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=RebLKO6n-Hw\"><span style=\"font-weight: 400;\">Thierry Visits<\/span><\/a><span style=\"font-weight: 400;\">\u201d spot for Lay\u2019s which featured the footballer going door to door offering to watch the game with any fan who could bring him a bag of Lay\u2019s chips.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cChip Cam\u201d proved effective for the brand, generating over 150 million views globally and securing 2.5 billion PR impressions worldwide, it also contributed to a 3% increase in global sales and achieved a 100% positive sentiment rate among viewers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=LLJ38OdS_q8 Washington Square Films Director Andrew Lane\u2019s \u201cChip Cam\u201d spot for Lay\u2019s, produced by Slap Global, made waves at the 2024 Cannes Lions Festival of Creativity. The spot \u2013 which was part of PepsiCo\u2019s \u201cNo&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[251,252,273,626,755,840,865,1735,2090,2184,3672,217,218,234],"tags":[259,4256,260,4274,261,262,263,272,297,360,361,579,603,975,1263,210,2890,248,2981,249,3899],"class_list":["post-27088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bicoastal","category-branded-content","category-news","category-agencies","category-awards","category-press-kitchen","category-washington-square-films","category-cannes","category-production-services","category-pr","category-blog-style-v1","category-ads","category-advertising","category-production","tag-campaign","tag-slap-global","tag-comedy","tag-chips","tag-commercial","tag-commercials","tag-creativity","tag-new-york","tag-production-2","tag-cannes","tag-cannes-lions","tag-production-company","tag-washington-square-films","tag-director","tag-directing","tag-creative","tag-post-production","tag-ad","tag-pepsico","tag-advertising","tag-lays"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Washington Square Films \u201cChip Cam\u201d Spot for Lay\u2019s Wins Big At Cannes Lions - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/washington-square-films-chip-cam-spot-for-lays-wins-big-at-cannes-lions-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Washington Square Films \u201cChip Cam\u201d Spot for Lay\u2019s Wins Big At Cannes Lions - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"https:\/\/www.youtube.com\/watch?v=LLJ38OdS_q8 Washington Square Films Director Andrew Lane\u2019s \u201cChip Cam\u201d spot for Lay\u2019s, produced by Slap Global, made waves at the 2024 Cannes Lions Festival of Creativity. 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