{"id":27063,"date":"2024-06-25T08:50:54","date_gmt":"2024-06-25T15:50:54","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27063"},"modified":"2026-01-28T09:50:12","modified_gmt":"2026-01-28T09:50:12","slug":"buntin-adds-the-drum-awards-silver-to-awards-haul-for-cfp-board-campaign-its-gotta-be-a-cfp-via-shootonline","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/buntin-adds-the-drum-awards-silver-to-awards-haul-for-cfp-board-campaign-its-gotta-be-a-cfp-via-shootonline\/","title":{"rendered":"Buntin adds The Drum Awards Silver to Awards Haul for CFP Board Campaign \u201cIt\u2019s Gotta Be a CFP\u00ae\u201d via SHOOTonline"},"content":{"rendered":"<figure id=\"attachment_27064\" aria-describedby=\"caption-attachment-27064\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-27064 size-full\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/06\/Bungee.png\" alt=\"\" width=\"512\" height=\"356\" \/><figcaption id=\"caption-attachment-27064\" class=\"wp-caption-text\">&#8220;Bungee&#8221;<\/figcaption><\/figure>\n<p>Nashville-based idea-driven agency <a href=\"https:\/\/buntingroup.com\/\">BUNTIN<\/a> took home a Silver Advertising honor from The Drum Awards: Marketing Americas on June 5 for CFP Board\u2019s (Certified Financial Planner Board of Standards, Inc.\u2019s) Public Awareness campaign \u201cIt\u2019s Gotta Be A CFP\u00ae.\u201d The campaign additionally earned a coveted Judge\u2019s Choice \u2013 Elements of Advertising \/ Cinematography ADDY award, plus an additional Gold ADDY for Cinematography and two Silver ADDYs for Regional\/National Television Commercial.<\/p>\n<p>Is this bungee rope strong enough to hold me? Is this wall load-bearing? Is this snake poisonous? Asking the right questions can greatly impact your future, especially when it comes to your finances. The most important question you can ask your financial advisor is: Are you a CFP<sup>\u00ae<\/sup>\u00a0professional? The 2023 Public Awareness Campaign \u201cIt\u2019s Gotta Be A CFP \u00ae,\u201d brought to life across broadcast and digital channels, works hard to build awareness of and preference for working with a CFP<sup>\u00ae<\/sup>\u00a0professional. With video vignettes featuring bungee jumpers and confused physicians, the humorous tone also bucks the serious stereotypes sometimes associated with the financial planning industry.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=R3iIeRJ9cE4<\/p>\n<p>BUNTIN became CFP Board\u2019s AOR in 2023, kicking off their partnership with The Drum Award-winning spot \u201cBungee.\u201d According to CFP Board, unaided awareness of CFP\u00ae certification doubled to 34% in 2023. Total awareness of CFP\u00ae certification hit a record 90% among the target audience, up from 75% in 2011. Preference for CFP\u00ae certification among its target audience was 84% in 2023, also an all-time high and four times higher than 2011.<br \/>\n<strong>\u201cBungee\u201d\u200b\u00a0Screenwork Credits<\/strong><br \/>\nDave Damman, Chief Creative Officer, BUNTIN<br \/>\nRay Reed, EVP, Executive Creative Director, BUNTIN<br \/>\nDanielle Keenan, VP, Executive Producer, BUNTIN<br \/>\nTara Zottola, VP, Group Brand Director, BUNTIN<br \/>\nGabrielle Fanizzi, Brand Director, BUNTIN<br \/>\nKathy Canady, EVP, Chief Insights Officer, BUNTIN<br \/>\nJason Farrand, Director, Bunker Films<br \/>\nRyan Simpson, Editor, Wild Manor<\/p>\n<p><strong>About BUNTIN<\/strong><br \/>\nWith operations in Nashville, Indianapolis, Detroit and Atlanta, BUNTIN is among the leading independent brand communications firms and an ADWEEK-recognized \u201cTop U.S. Shop.\u201d The agency specializes in building Brand Conviction as a tool for achieving disproportionate client business results. In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through \u201cgreat work that does good in our world.\u201d To learn more, visit buntingroup.com, facebook.com\/buntingroup, or @TheBuntinGroup on Instagram and LinkedIn.<\/p>\n<p>Click <a href=\"https:\/\/www.shootonline.com\/spw\/buntin-adds-drum-awards-silver-awards-haul-cfp-board-campaign-its-gotta-be-cfp%C2%AE%E2%80%9D\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nashville-based idea-driven agency BUNTIN took home a Silver Advertising honor from The Drum Awards: Marketing Americas on June 5 for CFP Board\u2019s (Certified Financial Planner Board of Standards, Inc.\u2019s) Public Awareness campaign \u201cIt\u2019s Gotta Be&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,234,252,273,278,626,755,4034,1,211,217],"tags":[248,4264,249,4265,259,4266,260,261,262,263,297,1120,1154,3103,3701,3958,209,4085,210,4149,216,4150],"class_list":["post-27063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-production","category-branded-content","category-news","category-spots","category-agencies","category-awards","category-buntin","category-uncategorized","category-fresh-news","category-ads","tag-ad","tag-marketing-americas","tag-advertising","tag-silver","tag-campaign","tag-the-drum-awards","tag-comedy","tag-commercial","tag-commercials","tag-creativity","tag-production-2","tag-awards","tag-the-drum","tag-ad-agency","tag-buntin","tag-the-buntin-group","tag-agency","tag-buntin-group","tag-creative","tag-cfp","tag-marketing","tag-the-cfp-board"],"yoast_head":"<!-- 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