{"id":27053,"date":"2024-06-17T17:08:23","date_gmt":"2024-06-18T00:08:23","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27053"},"modified":"2026-01-30T11:13:15","modified_gmt":"2026-01-30T11:13:15","slug":"production-and-post-studios-make-waves-at-the-2024-cannes-lions","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/production-and-post-studios-make-waves-at-the-2024-cannes-lions\/","title":{"rendered":"Production and Post Studios Make Waves at the 2024 Cannes Lions"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-27055 size-full\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/06\/20240603_Cannes_everything_3x2-scaled-1.webp\" alt=\"\" width=\"2560\" height=\"1706\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/06\/20240603_Cannes_everything_3x2-scaled-1.webp 2560w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/06\/20240603_Cannes_everything_3x2-scaled-1-300x200.webp 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/06\/20240603_Cannes_everything_3x2-scaled-1-1024x682.webp 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/06\/20240603_Cannes_everything_3x2-scaled-1-768x512.webp 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/06\/20240603_Cannes_everything_3x2-scaled-1-1536x1024.webp 1536w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/06\/20240603_Cannes_everything_3x2-scaled-1-2048x1365.webp 2048w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/06\/20240603_Cannes_everything_3x2-scaled-1-350x233.webp 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/06\/20240603_Cannes_everything_3x2-scaled-1-600x400.webp 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/06\/20240603_Cannes_everything_3x2-scaled-1-uai-720x480.webp 720w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/06\/20240603_Cannes_everything_3x2-scaled-1-uai-900x600.webp 900w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cannes Lions International Festival of Creativity has returned for 2024, and shortlists showcasing the industry\u2019s honored creative works are going live. <\/span><span style=\"font-weight: 400;\">Known as the international benchmark for creative excellence, Cannes Lions recognizes and honors creativity across a variety of industries including entertainment, pharma, sports, and creative strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year, top production and post-production studios <\/span><a href=\"https:\/\/www.gimmebutter.com\/\"><span style=\"font-weight: 400;\">Butter Music and Sound<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/modernpost.com\/\"><span style=\"font-weight: 400;\">Modern Post<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/wsfilms.com\/\"><span style=\"font-weight: 400;\">Washington Square Films<\/span><\/a><span style=\"font-weight: 400;\"> have received honors as Cannes Lions finalists. Check out the nominated projects below! <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.gimmebutter.com\/\"><b>BUTTER<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Fan Fairness Coalition &#8211; \u201cMonopoly\u201d<\/span><\/p>\n<p><iframe title=\"The Monopoly - Too Busy Counting (Official Music Video)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/8UJeOSm_SUI?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Nomination: Use of Original Composition<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fan Fairness Coalition created this public service campaign with 4 music videos and an interview spoof to help protect live events by putting power back in the hands of fans, including calling for Ticketmaster to be broken up, and that \u201cfans should effectively own the tickets they purchase\u201d \u2013 with the right to transfer, resell, or attend as plans allow<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nerdwallet &#8211; \u201cDon\u2019t Let Future You Hate You\u201d<\/span><\/p>\n<p>https:\/\/www.youtube.com\/watch?v=WwviD567_VA<\/p>\n<p><span style=\"font-weight: 400;\">Nomination: Use of Original Music<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this creative, Nerdwallert transports consumers to a vision of 2074, when millennials and gen z&#8217;ers will make up the elderly population. The ensemble cast, which includes Jury Duty\u2019s Susan Berger and Community\u2019s Patricia Belcher, uses a tongue-in-cheek musical theater- style format to share some of their financial regrets<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Credits:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agency: Deutsch LA<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Music and Sound &#8211; BUTTER Music and Sound<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/modernpost.com\/\"><b>Modern Post<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Calvin Klein &#8211; \u201cJeremy Allen White\u201d<\/span><\/p>\n<p><iframe title=\"Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/dCbM009btVI?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Nomination: Color Correction\/Grading\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calvin Klein teamed up with The Bear star Jeremy Allen White in an ad that made waves in the cultural zeitgeist. Shot across multiple hours, with varied lighting conditions the footage demanded a grade that created a consistent magic hour look. The grade evokes a mood of classic Americana, with an \u2018all american\u2019 boy aesthetic achieved through bronzed skin tones that enhance Jeremy\u2019s physique, and ensure those white Calvin Klein briefs, are crisp and clear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Credits:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Edited by William Town &#8211; Modern Post<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/wsfilms.com\/\"><b>Washington Square Films<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">PepsiCo &#8211; \u201cLays Chip Cam\u201d<\/span><\/p>\n<p><iframe title=\"Lay\u2019s Chip Cam with David Beckham &amp; Thierry Henry\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/LLJ38OdS_q8?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Nomination: Use of Brand or Product Integration into a Programme or Platform, Consumer Goods, Broadcast\/Live Streaming, Live Entertainment, Brand Partnerships, Sponsorships &amp; Collaborations, Partnerships with Talent<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the first time in history, live advertising content was produced in a stadium in front of 80,000 fans. Famous former footballers Thierry Henry and David Beckham performed without a script, reacting live in front of all the spectators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Credits:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agency: Slap Global<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WSF Director &#8211; Andrew Lane<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cannes Lions International Festival of Creativity has returned for 2024, and shortlists showcasing the industry\u2019s honored creative works are going live. Known as the international benchmark for creative excellence, Cannes Lions recognizes and honors creativity&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,211,217,218,234,252,256,268,270,273,278,291,294,755,865],"tags":[28,360,210,361,216,579,248,975,249,1263,257,4250,259,4260,260,261,262,263,274,276,292,297,298],"class_list":["post-27053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-fresh-news","category-ads","category-advertising","category-production","category-branded-content","category-butter","category-music","category-music-sound-design","category-news","category-spots","category-film","category-modern-post","category-awards","category-washington-square-films","tag-music","tag-cannes","tag-creative","tag-cannes-lions","tag-marketing","tag-production-company","tag-ad","tag-director","tag-advertising","tag-directing","tag-butter-music-sound","tag-2024-cannes-lions","tag-campaign","tag-cannes-lions-festival","tag-comedy","tag-commercial","tag-commercials","tag-creativity","tag-post-production-2","tag-sound-design","tag-film","tag-production-2","tag-visual-effects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Production and Post Studios Make Waves at the 2024 Cannes Lions - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/production-and-post-studios-make-waves-at-the-2024-cannes-lions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Production and Post Studios Make Waves at the 2024 Cannes Lions - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"Cannes Lions International Festival of Creativity has returned for 2024, and shortlists showcasing the industry\u2019s honored creative works are going live. 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