{"id":27020,"date":"2024-06-03T11:49:38","date_gmt":"2024-06-03T18:49:38","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27020"},"modified":"2026-01-28T09:50:12","modified_gmt":"2026-01-28T09:50:12","slug":"football-legends-suprise-fans-in-pepsicos-no-walkers-no-game-campaign-via-shots","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/football-legends-suprise-fans-in-pepsicos-no-walkers-no-game-campaign-via-shots\/","title":{"rendered":"Directed by Washington Square Film&#8217;s Andrew Lane, Football Legends Suprise Fans in PepsiCo&#8217;s &#8220;No Walkers No Game&#8221; Campaign via Shots"},"content":{"rendered":"<h1>Football legends surprise fans with an unforgettable Champions League experience from\u00a0VCCP London.<\/h1>\n<p><iframe title=\"Thierry Henry &amp; David Beckham surprise football fans in search of Walkers | No Walkers, No Game.\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/QYn1MnvmKD4?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain\u2019s most loved crisps, surprising fans with unique experiences in a new integrated campaign.<\/p>\n<p>Walkers has reunited two footballing icons who between them have won almost every major trophy available, each of them a UEFA Champions League winner in their own right, for this new campaign. Part of Walkers\u2019 No Walkers, No Game brand platform it will launch in the build up to the UEFA Champions League Final between Dortmund and Real Madrid.<\/p>\n<p>At the heart of the ad campaign is a stunt where genuine football super fans were recruited via social media for what they believed was a documentary for Walkers\u2019 parent company, PepsiCo. The twist comes when hungry football legend Thierry Henry pops by to ask for his favourite Walkers crisps &#8211; one lucky family who helped him out got an extra surprise when they were invited to watch the UEFA Champions League with Henry and football icon David Beckham.<\/p>\n<p>Wayne Newton, Senior Marketing Director at Walkers, said: \u201cThis was genuinely great fun and a testament to a fantastic collaboration. At Walkers, we love nothing better than to bring a smile to the Nation and we hope this new campaign will do just that. Seeing the reactions of real people meeting Henry and Beckham was absolutely priceless. We hope as people see other elements of the campaign we\u2019ll bring many more memorable experiences, after all: \u2018No Walkers, No Game\u2019\u201d.<\/p>\n<p>The campaign will run across TV, BVOD, Digital, Social, Print and D\/OOH from 24th May until 16th July.<\/p>\n<p>Click <a href=\"https:\/\/www.shots.net\/news\/view\/no-walkers-no-game\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Football legends surprise fans with an unforgettable Champions League experience from\u00a0VCCP London. https:\/\/www.youtube.com\/watch?v=QYn1MnvmKD4 Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain\u2019s most loved crisps, surprising fans with unique experiences in&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,211,217,218,234,252,273,278,291],"tags":[210,4243,248,249,259,260,261,262,263,267,274,292,297,603,975,1263,2981],"class_list":["post-27020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-fresh-news","category-ads","category-advertising","category-production","category-branded-content","category-news","category-spots","category-film","tag-creative","tag-walkers","tag-ad","tag-advertising","tag-campaign","tag-comedy","tag-commercial","tag-commercials","tag-creativity","tag-los-angeles","tag-post-production-2","tag-film","tag-production-2","tag-washington-square-films","tag-director","tag-directing","tag-pepsico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Directed by Washington Square Film&#039;s Andrew Lane, Football Legends Suprise Fans in PepsiCo&#039;s &quot;No Walkers No Game&quot; Campaign via Shots<\/title>\n<meta name=\"description\" content=\"Washington Square Films Directed and co-prodcued PepsiCo&#039;s &quot;No Walkers No Game&quot; campaign out of VCCP London.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/football-legends-suprise-fans-in-pepsicos-no-walkers-no-game-campaign-via-shots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Directed by Washington Square Film&#039;s Andrew Lane, Football Legends Suprise Fans in PepsiCo&#039;s &quot;No Walkers No Game&quot; Campaign via Shots\" \/>\n<meta property=\"og:description\" content=\"Washington Square Films Directed and co-prodcued PepsiCo&#039;s &quot;No Walkers No Game&quot; campaign out of VCCP London.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/football-legends-suprise-fans-in-pepsicos-no-walkers-no-game-campaign-via-shots\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Kitchen\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-03T18:49:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T09:50:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/06\/No-Walkers-No-Game.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/football-legends-suprise-fans-in-pepsicos-no-walkers-no-game-campaign-via-shots\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/football-legends-suprise-fans-in-pepsicos-no-walkers-no-game-campaign-via-shots\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\"},\"headline\":\"Directed by Washington Square Film&#8217;s Andrew Lane, Football Legends Suprise Fans in PepsiCo&#8217;s &#8220;No Walkers No Game&#8221; 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