{"id":27015,"date":"2024-05-30T08:04:31","date_gmt":"2024-05-30T15:04:31","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27015"},"modified":"2026-01-28T09:50:12","modified_gmt":"2026-01-28T09:50:12","slug":"vml-spoofs-telenovelas-for-fabuloso","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/vml-spoofs-telenovelas-for-fabuloso\/","title":{"rendered":"With Music by Butter Music and Sound, VML Spoofs Telenovelas for Fabuloso via Ad Age"},"content":{"rendered":"<div class=\"block block-ctools-block block-entity-fieldnodefield-subhead\" data-block-plugin-id=\"entity_field:node:field_subhead\">\n<div class=\"field field--name-field-subhead field--type-string-long field--label-hidden field__item\">\n<h2>The multipurpose lavender product makes your house \u2018dramatically clean\u2019 in spots from VML.<\/h2>\n<p><iframe title=\"The Fabulosos | Dramatically Clean\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/mK75jgvOzk8?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>In a Latino household, when Rocio Durcal songs begin to play on a Saturday morning, it\u2019s cleaning time. Fill up the mop bucket and get to work\u2014sleep is no more!<\/p>\n<p class=\"inline-ad-para\">This universal experience and the distinct smell of a lavender cleaner\u2014Fabuloso\u2014mark the core memories of Latinos everywhere, which is why Colgate-Palmolive\u2019s campaign for the multi-purpose cleaner came (to me, at least) as a bit of a surprise. After all, the product is a staple that many Latinos are aware of without the need to be advertised.<\/p>\n<p>\u201cDramatically Clean,\u201d created by VML, targets the Latino demographic through a parody of the modern telenovela, featuring over-the-top characters and skits of drama within a seemingly wealthy Latino family.<\/p>\n<p>Created with directors Traktor, three spots depict food fights and family feuds (interrupted, of course, by Abuelita and a bottle of Fabuloso), tragic messes and even a reading of Abuelita\u2019s last will, backdropped by a Spanish guitar theme song.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27016\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/05\/Fabuloso.avif\" alt=\"\" width=\"1280\" height=\"720\" \/><\/p>\n<p>The spots feature a title slide that mimics the family shot in \u201cKeeping Up with the Kardashians,\u201d coincidentally as the campaign kicks off during \u201cThe Kardashians\u201d Season 5 premiere on Hulu. Comedically poor acting, colorful outfits and deep sighs punctuate drama throughout.<\/p>\n<p>While the spots are fun to watch and meant to portray the excitement of cleaning with Fabuloso, it will be interesting to see the reaction to the campaign\u2014as the over-the-top personalities, their wardrobes and the deep Spanish accents might be seen as overly stereotypical by some. Some of the portrayals of the characters are in line with common stereotypes of Latinos in media, including the Latin lover, which is depicted in the \u201cLast Will\u201d spot.<\/p>\n<div>Click <a href=\"https:\/\/adage.com\/creativity\/work\/colgate-palmolive-spoofs-telenovelas-fabuloso-latino-household-cleaning-staple\/2561856\">HERE<\/a> to read the original article.<\/div>\n<\/div>\n<\/div>\n<div class=\"block block-ctools-block block-entity-fieldnodefield-byline\" data-block-plugin-id=\"entity_field:node:field_byline\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The multipurpose lavender product makes your house \u2018dramatically clean\u2019 in spots from VML. https:\/\/www.youtube.com\/watch?v=mK75jgvOzk8&amp;list=TLGGvEWIUskA5nIzMDA1MjAyNA In a Latino household, when Rocio Durcal songs begin to play on a Saturday morning, it\u2019s cleaning time. Fill up the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,217,218,234,252,256,268,270,273,278],"tags":[209,274,210,276,216,297,248,3666,249,3901,253,3987,255,4238,257,4239,258,4240,259,4241,260,4242,261,262,263,267,269],"class_list":["post-27015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-ads","category-advertising","category-production","category-branded-content","category-butter","category-music","category-music-sound-design","category-news","category-spots","tag-agency","tag-post-production-2","tag-creative","tag-sound-design","tag-marketing","tag-production-2","tag-ad","tag-butter-music-and-sound-ny","tag-advertising","tag-music-design","tag-branded-content","tag-butter-musicsound","tag-butter","tag-cleaning","tag-butter-music-sound","tag-colgate-palmolive","tag-butter-music-and-sound","tag-fabuloso","tag-campaign","tag-lavendar","tag-comedy","tag-vml","tag-commercial","tag-commercials","tag-creativity","tag-los-angeles","tag-music-2"],"yoast_head":"<!-- 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