{"id":26986,"date":"2024-05-14T09:11:21","date_gmt":"2024-05-14T16:11:21","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26986"},"modified":"2026-01-28T09:50:12","modified_gmt":"2026-01-28T09:50:12","slug":"impossible-foods-first-campaign-since-its-rebrand-embraces-meat","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/impossible-foods-first-campaign-since-its-rebrand-embraces-meat\/","title":{"rendered":"With Music by Butter Music and Sound, Impossible Foods’ First Campaign Since Its Rebrand Embraces Meat Culture via Ad Age"},"content":{"rendered":"

A campaign from Erich and Kallman plugs plant-based meat by playing into summer occasions such as grilling and hot dog eating contests.<\/h1>\n

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Impossible Foods\u2019 first campaign since its rebrand earlier this year is a new plea to animal meat eaters to consider plant-based versions. The campaign\u2014which comes as grilling season heats up\u2014features a backyard barbeque, hot dog eating contest and a burger joint to push the notion that \u201cplants can be meat.\u201d<\/p>\n

\u201cPeople know that they should eat less meat but they want that emotional reaction,\u201d said Leslie Sims, Impossible Foods\u2019 chief marketing officer. \u201cWe are not a meat replacement, we\u2019re meat too, just made from plants and we like to challenge that convention.\u201d<\/p>\n

The ads are narrated from the perspective of a male meat eater, who presents a call to action for meat eaters to eat more burgers, hot dogs and meatballs, just made from plants.<\/p>\n

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