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Nashville-based idea-driven agency\u00a0BUNTIN\u00a0has been selected as composite decking giant Trex\u2019s Media Agency of Record, after having spent the last decade serving as the brand\u2019s Lead Creative & Strategic AOR. The expansion of the agency\u2019s scope of work for Trex includes media planning and buying with support on traditional & digital channels and strategic sponsorships in the United States & Canada.<\/p>\n
\u201cWe\u2019re thrilled and honored to expand our strategic relationship with Trex. They\u2019ve been incredible partners for 10+ years and, together, we\u2019ve been able to achieve significant results across their business and also become good friends. Proof that genuine collaboration, great work, and great business outcomes can – and do – go together,\u201d notes\u00a0BUNTIN CEO\u00a0Jeffrey Buntin, Jr.<\/p>\n
BUNTIN was brought on as Trex\u2019s creative & strategic AOR in 2014, breaking the composite decking innovators away from the noise of market competition to shift the brand from first to next. The idea of \u201cEngineering What\u2019s Next in Outdoor Living\u00ae\u201d spurred five years of dramatic growth for the brand, during which residential revenue increased to $1.1 billion and shareholders were rewarded commensurately.<\/p>\n
\u201cWe are fortunate to have such strong business support from the BUNTIN team,\u201d says Leslie Adkins, VP of Marketing for Trex. \u201cTheir focus on driving our business won them our creative account a decade ago and that same focus has now earned them our media business.\u00a0 Whether times are good or challenging, BUNTIN is committed to helping us plan, execute, and push the bounds for what\u2019s next for Trex.\u201d<\/p>\n
The expanded scope of work will extend the long-term partnership to include BUNTIN\u2019s talented media team, with the agency\u2019s in-house media practice having been responsible for the planning of over $1.4 billion in media over the past 10 years.<\/p>\n
About\u00a0BUNTIN<\/strong>
\nHeadquartered in Nashville with operations in Indianapolis, Detroit and Atlanta, BUNTIN is among the leading independent brand communications firms and an ADWEEK-recognized \u201cTop U.S. Shop.\u201d The agency specializes in building Brand Conviction as a tool for achieving disproportionate client business results. In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through \u201cgreat work that does good in our world.\u201d To learn more, visit\u00a0buntingroup.com,\u00a0facebook.com\/buntingroup, or @TheBuntinGroup on Instagram and LinkedIn.<\/p>\n