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With music by BUTTER Music and Sound<\/a>, Whataburger reveals the Bacon Steakhouse Double in ad campaign out of McGarrah\u00a0Jessee.<\/p>\n This April, all Whataburger restaurants are lifting the silver platter to reveal their newest burger: the Bacon Steakhouse Double. Fans will find themselves biting into the creamy, crispy, crunchy goodness and reaching for a proper cloth napkin before going in for another bite.<\/p>\n To debut this new LTO to customers everywhere, Whataburger is launching a new creative ad campaign, developed in collaboration with agency of record, McGarrah Jessee (McJ)<\/a>. Directed by Laura Murphy<\/a>, the :30 TV spot<\/a>\u00a0follows a steakhouse waiter who pontificates on the difference between a want and a need. Do you need the Bacon Steakhouse Double, or do you want it? He wheels the new upscale burger on a silver platter straight from the halls of a classic steakhouse to a diner at a local Whataburger restaurant, pointing out that it doesn\u2019t matter; as long as it\u2019s delicious, who cares? The spot closes with the musical tagline, \u201cJust like you want it and need it,\u201d a riff on Whataburger\u2019s classic brand tagline \u201cJust like you like it.\u201d<\/p>\n This new campaign continues the brand\u2019s playful approach to the cultural conversation its customers are engaging in, as showcased in its recent WhataWings creative campaign created by McJ. The successful campaign was a lighthearted exploration of wing culture and the lively debate about the definition of a chicken wing. Due to overwhelming demand, WhataWings will stay on the Whataburger menu for an extended period, through the end of 2024.<\/p>\n