{"id":26876,"date":"2024-03-26T09:04:51","date_gmt":"2024-03-26T16:04:51","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26876"},"modified":"2026-01-28T09:50:13","modified_gmt":"2026-01-28T09:50:13","slug":"with-music-by-butter-td-insurance-hits-a-high-note-with-ways-to-save-campaign","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/with-music-by-butter-td-insurance-hits-a-high-note-with-ways-to-save-campaign\/","title":{"rendered":"With Music by BUTTER Music and Sound, TD Insurance Hits a High Note with \u2018Ways to Save\u2019 Campaign via Ads of the World"},"content":{"rendered":"<p><iframe title=\"TD - Ways To Save - 30s EN - 2024\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/x-SDP1GmFMU?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div class=\"mb-4 whitespace-pre-line flex flex-col gap-4\">\n<p>TD Insurance launched its \u201cWays to Save\u201d campaign at the 2024 Academy Awards. Created in collaboration with Ogilvy, TD Bank Group&#8217;s (&#8220;TD\u2019s\u201d) Agency of Record, this major campaign spotlights TD Insurance\u2019s Savings Commitment \u2013 to get customers the best coverage for their needs, at the best price. With over 30 ways to save on home and car insurance, \u201cWays to Save\u201d highlights how customers can combine their savings, creating a tailored way for anyone and everyone to save. The new campaign celebrates how customers can create savings so personalized that they deserve to have jingles created just for them.<\/p>\n<p>\u2018Ways to Save\u2019 challenges insurance expectations, where premiums are based on norms and averages. This campaign aims to celebrate the uniqueness of each individual and their specific Ways to Save. It also responds to price-sensitive insurance consumers in the current economic climate.<\/p>\n<p>\u201cWe are thrilled to launch our TD Insurance &#8216;Ways to Save&#8217; campaign,&#8221; said Maja Neable, Chief Marketing Officer, Canada, TD Bank Group.&#8221;It is an expression of our commitment to meeting customer needs through the entirety of our brand, especially during a challenging financial time for many Canadians. Insurance is often seen as a one-size-fits-all category, but the fact is that Canadians want to be understood and appreciated as the unique individuals that they are, not just as one among many. We want to reinforce something more positive for people\u2014that TD Insurance offers the coverage that best suits their distinct needs, with truly tailored discounts. This campaign is our lighthearted invitation to all customers to find their ways to save.\u201d<\/p>\n<p>\u201cThere are so many ways to save with TD Insurance. To emphasize just how customized TD Insurance savings can be, we made a jingle for one person, celebrating the unique ways that help them save,\u201d said Francesco Grandi, Chief Creative Officer of Ogilvy Canada. \u201cAlso, I apologize in advance. You will get this jingle stuck in your head for eternity.\u201d<\/p>\n<p>In the spirit of personalization, Ogilvy also considered how to uniquely show up in the Quebec market. This campaign includes a custom Quebec execution, adapting the creative to reflect the nuances of the market and better reach its customers. To do so, they engaged Damien Robitaille &#8211; a recognizable Quebec personality who gained a large following during the pandemic when he covered popular songs on his social channels.<\/p>\n<p>There will be more assets that roll out in the coming weeks. In addition to the aired commercial spots, the campaign will also be extended across social, with a series of unique jingles created by international music company BUTTER Music and Sound highlighting different savings combinations. Ogilvy oversaw the campaign strategy, creative development and production of TV, OLV, and social. TD\u2019s internal agency, Agency 361, created in-branch, OOH, audio and digital content, while Diamond handled Influencer extensions. TD\u2019s media AOR, Unison, handled the media buy.<\/p>\n<\/div>\n<p class=\"mb-6 text-sm\">This professional campaign titled &#8216;Ways to Save&#8217; was published in United States in March, 2024. It was created for the brand: TD Insurance, by ad agency: Ogilvy. This Integrated medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted 6 minutes ago.<\/p>\n<p class=\"text-grey text-sm mb-2\">Credits<\/p>\n<div class=\"mb-4\">\n<p>Client: TD Bank<br \/>\nGlobal Chief Marketing Officer Tyrrell Schmidt<br \/>\nChief Marketing Officer, Canada Maja Neable<br \/>\nVP Marketing, Brand Michael Armstrong<br \/>\nVP Marketing, Insurance Alan Wen<br \/>\nAVP Marketing, Brand Sarah Green<br \/>\nAVP Marketing, Insurance Jayne Wilkinson<br \/>\nSenior Group Marketing Manager, Insurance Rachel Fyfe<br \/>\nSenior Manager, Brand: Brad Buset<br \/>\nMarketing Manager, Insurance Heather Sullivan<\/p>\n<p>Creative Agency: Ogilvy<br \/>\nCCO Francesco Grandi<br \/>\nCCO, QC Gavin Drummond<br \/>\nECD Jamie Marcovitch<br \/>\nGCD Catherine Allen<br \/>\nCopywriter David Weaver<br \/>\nArt Director Samiir Mussa<br \/>\nCreative Director, QC Laurent Prud\u2019homme<br \/>\nFrench Copywriter Thibaut Delelis<br \/>\nSenior Producer Maddy O\u2019Shaughnessy<br \/>\nSenior Producer, QC Linda Leroux<br \/>\nChief Strategy Director Jeremy Daly<br \/>\nGroup Strategy Director Sarah Almond<br \/>\nSenior Strategist Maddie Pace<br \/>\nStrategy Director, QC Amine Rais<br \/>\nManaging Director TD Sandi Truffen<br \/>\nGroup Account Director Kristine Lafreniere<br \/>\nAccount Director Connie Ponari<br \/>\nAccount Director, QC Alexandra McGregor<br \/>\nAccount Supervisor Alyzeh Ahad<br \/>\nAccount Executive Kelly Oo<\/p>\n<p>Production Company: Someplace Nice<br \/>\nDirector Jonathan Zames<br \/>\nExecutive Producer Chilo Fletcher<br \/>\nLine Producer Trudy Turner<br \/>\nProduction Manager Craig Watson<br \/>\nCoordinator Melissa Paduada<\/p>\n<p>Music: BUTTER Music and Sound<br \/>\nCCO \/ Composer Andrew Sherman<br \/>\nECD Dan Zank<br \/>\nEP Renee Masse<br \/>\nProducer Warren Wolfe<br \/>\nMusic Coordinator Anneliese Daley<\/p>\n<p>Click <a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/ways-to-save\">HERE<\/a> to read the original article.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=x-SDP1GmFMU TD Insurance launched its \u201cWays to Save\u201d campaign at the 2024 Academy Awards. Created in collaboration with Ogilvy, TD Bank Group&#8217;s (&#8220;TD\u2019s\u201d) Agency of Record, this major campaign spotlights TD Insurance\u2019s Savings Commitment \u2013&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268,270,273,278,1,211,217,218,234,252,256],"tags":[259,260,261,262,263,267,269,272,274,210,276,248,1725,249,2314,253,3796,255,4154,257,4155,258,4156],"class_list":["post-26876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","category-music-sound-design","category-news","category-spots","category-uncategorized","category-fresh-news","category-ads","category-advertising","category-production","category-branded-content","category-butter","tag-campaign","tag-comedy","tag-commercial","tag-commercials","tag-creativity","tag-los-angeles","tag-music-2","tag-new-york","tag-post-production-2","tag-creative","tag-sound-design","tag-ad","tag-jingle","tag-advertising","tag-insurance","tag-branded-content","tag-music-company","tag-butter","tag-td","tag-butter-music-sound","tag-td-insurance","tag-butter-music-and-sound","tag-ways-to-save"],"yoast_head":"<!-- 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