{"id":26837,"date":"2024-03-18T11:20:14","date_gmt":"2024-03-18T18:20:14","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26837"},"modified":"2026-01-28T09:50:13","modified_gmt":"2026-01-28T09:50:13","slug":"nwsl-tells-fans-to-keep-up-in-new-creative-via-adweek-2","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/nwsl-tells-fans-to-keep-up-in-new-creative-via-adweek-2\/","title":{"rendered":"With Music by Butter Music and Sound, The NWSL Tells Fans to &#8220;Keep Up&#8221; In New Creative via Adweek"},"content":{"rendered":"<h2 class=\"text-center mb-4\">The campaign comes from agency Cartwright.<\/h2>\n<p><iframe title=\"2024 NWSL KICKOFF TRAILER: WE PLAY HERE\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/CUn6E3_1h_E?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The NWSL is back, and it wants fans to know it.<\/p>\n<p>Ahead of this weekend\u2019s season kickoff, the National Women\u2019s Soccer League unveiled the latest iteration of its \u201cWe Play Here\u201d\u00a0sports marketing\u00a0campaign with the new 60-second spot,\u201cKeep Up.\u201d<\/p>\n<p>From agency Cartwright, \u201cKeep Up\u201d debuts today on paid TV, digital and social properties, the league\u2019s new direct-to-consumer property and inside club stadiums once play begins.<\/p>\n<p>\u201cRun with us. We control the pace. From kickoff to equalizers, the 90th minute, PK after PK. The next generation begins here. World champions play here, so run with us,\u201d says Kansas City Current midfielder Lo\u2019eau LaBonta in a voiceover. \u201cWe\u2019re only getting bigger. All you have to do is keep up.\u201d<\/p>\n<div class=\"mceTemp\"><\/div>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26839\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/03\/nwsl-fans-keep-up-2024.jpg.webp\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/03\/nwsl-fans-keep-up-2024.jpg.webp 1200w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/03\/nwsl-fans-keep-up-2024.jpg-300x169.webp 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/03\/nwsl-fans-keep-up-2024.jpg-1024x576.webp 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/03\/nwsl-fans-keep-up-2024.jpg-768x432.webp 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/03\/nwsl-fans-keep-up-2024.jpg-350x197.webp 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/03\/nwsl-fans-keep-up-2024.jpg-600x338.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u201cIt captures so much of the magic and the storytelling of this league, and the players and the athletes that got us to where we are,\u201d Julie Haddon, chief marketing and commercial officer of the NWSL, told ADWEEK. \u201cIt\u2019s a whole play on stories.\u201d<\/p>\n<p>The spot utilizes storybook motifs that highlight stars and major moments across the league and its 14 teams.<\/p>\n<p>\u201cWe stitched all these moments from last season to tell this bigger story of the league, reminding people that some of the greatest in the world play in this league,\u201d Mariya Munsey, senior art director at Cartwright, told ADWEEK. \u201cAs we were concepting and coming up with this idea for kickoff, we just wanted to match the energy that the league brings and its fans bring. We felt like \u2018Keep Up\u2019 rises to that energy and invites current and future fans to do the same.\u201d<\/p>\n<p>The creative builds on 2023\u2019s\u00a0inaugural marketing campaign\u00a0that launched ahead of the last World Cup, emphasizing that the best players in the world play right here in the U.S.<\/p>\n<p>\u201cFrom a production quality, we wanted to uplevel the work and the creative,\u201d Haddon said. \u201cWhen I think about the trailblazing momentum of our league and the quality of the commercial work that our partners are beginning to flood the market with, the whole concept is \u2018Keep Up.\u2019 Our message in \u201924 is meant to encapsulate the trajectory and the growth of our audiences, partnerships, league, and invite current and future fans in and hop on this wave that is women\u2019s soccer in America.\u201d<\/p>\n<p>Play begins Friday with the UKG NWSL Challenge Cup, and the regular season begins Saturday as Kansas City hosts the Portland Thorns in the first match at CPKC Stadium\u2014the first purpose-built stadium for a women\u2019s professional sports team.<\/p>\n<p>The 2024 season is the first in a new,\u00a0record-breaking four-year TV rights deal\u00a0with CBS Sports, ESPN, Prime Video and Scripps Sports. The partners will combine to nationally broadcast 118 matches across partner platforms, worth $60 million per year, for a cumulative value of $240 million over the course of the deal.<\/p>\n<p>\u201cNot just are we trying to raise the game and the awareness, build the brand, but as we grow and engage fans in these new media partners and the new landscape, we want everybody to be able to find the games, and findability is a key focus of ours,\u201d said Haddon.<\/p>\n<p>The league saw\u00a0record attendance and viewership in 2023\u00a0and is adding two new teams in 2024, with two more planned by 2026. According to Haddon, the NWSL has grown almost 98% in sponsorship.<\/p>\n<p>\u201cWe have raised the game in almost every brand metric we have,\u201d Haddon said.<\/p>\n<p>Click <a href=\"https:\/\/www.adweek.com\/convergent-tv\/nwsl-tells-keep-up-ahead-new-campaign\/#\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The campaign comes from agency Cartwright. https:\/\/www.youtube.com\/watch?v=CUn6E3_1h_E The NWSL is back, and it wants fans to know it. Ahead of this weekend\u2019s season kickoff, the National Women\u2019s Soccer League unveiled the latest iteration of its&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26838,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[248,303,249,307,257,308,259,369,261,2302,262,2890,263,4136,267,4137,272,4138,276,292,297,299,300,28,301,210,302],"class_list":["post-26837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-ad","tag-soccer","tag-advertising","tag-womens-sports","tag-butter-music-sound","tag-world-cup","tag-campaign","tag-park-pictures","tag-commercial","tag-sports","tag-commercials","tag-post-production","tag-creativity","tag-4136","tag-los-angeles","tag-challenge-cup","tag-new-york","tag-sports-marketing","tag-sound-design","tag-film","tag-production-2","tag-adweek","tag-cartwright","tag-music","tag-football","tag-creative","tag-nwsl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Butter Music and Sound, The NWSL Tells Fans to &quot;Keep Up&quot; 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