{"id":26826,"date":"2024-03-14T10:03:27","date_gmt":"2024-03-14T17:03:27","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26826"},"modified":"2026-01-28T09:50:13","modified_gmt":"2026-01-28T09:50:13","slug":"servpro-takes-a-mulligan-in-new-buntin-campaign-via-shots","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/servpro-takes-a-mulligan-in-new-buntin-campaign-via-shots\/","title":{"rendered":"SERVPRO Takes a Mulligan in New Buntin Campaign via Shots"},"content":{"rendered":"

While SERVPRO do-overs make disasters \u2018Like it never even happened\u2019 in BUNTIN\u00a0campaign.<\/h2>\n

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Nashville-based idea-driven agency BUNTIN<\/a><\/strong> announces\u00a0Mulligan<\/em>, a hilarious new golf-themed campaign for cleaning and restoration leader SERVPRO in conjunction with the brand\u2019s sponsorship of the PGA TOUR and LPGA.<\/p>\n

The mulligan, an unofficial but frequently allowed do-over in golf, is the centre piece of three spots in the campaign, all of which comically present situations where less-than-expert golfers choose to \u2018take a mulligan,\u2019 while disaster do-overs require the cleanup and restoration experts at SERVPRO to make property damage \u201cLike it never even happened.\u201d SERVPRO is the Official Mulligan Partner and Official Cleanup and Restoration Company of the LPGA. The new integrated campaign, features national broadcast TV, paid social media, online video (OTV), and CTV.<\/p>\n

Directed by MAMA of World War Seven, two new commercials entitled ‘Cave<\/em><\/a>‘ and ‘Sand Trap<\/a><\/em>‘ illustrate the value of taking a mulligan when a casual round of golf takes a turn for the worse. In\u00a0Cave<\/em>, a female golfer chases her ball into the rough, a cave to be precise, and while preparing to swing is confronted by an angry bear.\u00a0Sand Trap\u00a0<\/em>finds a less-than-expert golfer failing to land a good shot in a sand trap, only to find himself rapidly sinking into quicksand. Both hazardous rounds are saved when the golfer proclaims their choice to \u201ctake a mulligan,\u201d and calmly sets up another shot at the tee. SERVPRO\u2019s beloved spokesman concludes, \u201cWhen a bad shot happens, you should take a mulligan. When fire, water, or property damage happens, you should call SERVPRO.\u201d<\/p>\n

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A digital video entitled ‘Parody’ opens on the sprawling beauty of a verdant golf green, as a voiceover hails the precision and \u201cevery detail matters\u201d nature of the game. Juxtaposed against this is a sloppy-looking novice, whose shots fly into tree trunks and the windshield of an unwitting bystander\u2019s car. SERVPRO\u2019s spokesman steps in to save the day by introducing the bright orange SERVPRO Mulligan golf ball, \u201cmade with SERVPRO\u2019s patented, state of the art, \u2018Like it never even happened\u2019 technology.\u201d The parody spot concludes with the spokesperson explaining that this ball will help all fumbling amateurs make it onto the green, \u201cmaking any bad shot \u2018Like it never even happened.\u2019\u201d<\/p>\n

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Notes BUNTIN EVP, Managing Partner & Chief Creative Officer Dave Damman, \u201cSERVPRO and the mulligan ball share one extremely important purpose: When bad stuff happens, they both make it \u2018Like it never even happened.\u2019 Now, as a result of this harmonious partnership, SERVPRO has doubled its ability to overcome adversity both on and off the green. Hey,\u00a0it may not improve your golf score, but it just might give you a little peace of mind.\u201d<\/p>\n

Adds SERVPRO VP, Marketing Services Chad Lewis, \u201cThe goal of this campaign is to associate our brand promise of \u2018Like it never even happened\u2019 into our everyday lives of second chances. We are starting with golf and placing these ads in golf content. We believe SERVPRO is the mulligan for properties, giving them a second chance\u2026a do-over when disasters happen.\u201d<\/p>\n

As SERVPRO\u2019s lead brand and advertising partner since 2003, BUNTIN has been instrumental in developing and implementing the brand\u2019s successful \u201cLike it never even happened\u201d brand promise. Since partnering with BUNTIN, SERVPRO, offering a variety of services to both residential and commercial properties that have been affected by water, fire, smoke, and mold damage, has remained a #1 category leader for 20 years running and doubled its franchise locations. BUNTIN\u2019s campaigns for the brand have earned numerous industry accolades, including award wins and shortlists from the Clio Awards, One Show, Art Directors Club Awards and ADDY Awards.<\/p>\n

Click HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"

While SERVPRO do-overs make disasters \u2018Like it never even happened\u2019 in BUNTIN\u00a0campaign. Nashville-based idea-driven agency BUNTIN announces\u00a0Mulligan, a hilarious new golf-themed campaign for cleaning and restoration leader SERVPRO in conjunction with the brand\u2019s sponsorship of…<\/p>\n","protected":false},"author":2,"featured_media":26827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[273,278,626,2184,2320,4034,1,211,217,218,233,234,252],"tags":[262,263,274,297,3103,3701,3703,3955,3958,209,4122,210,4130,248,4131,249,4132,259,4133,260,4134,261,4135],"class_list":["post-26826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-spots","category-agencies","category-pr","category-cameras","category-buntin","category-uncategorized","category-fresh-news","category-ads","category-advertising","category-post-production","category-production","category-branded-content","tag-commercials","tag-creativity","tag-post-production-2","tag-production-2","tag-ad-agency","tag-buntin","tag-servpro","tag-nashville","tag-the-buntin-group","tag-agency","tag-tennessee","tag-creative","tag-cave","tag-ad","tag-golf","tag-advertising","tag-lpga","tag-campaign","tag-parody","tag-comedy","tag-pga-tour","tag-commercial","tag-sand-trap"],"yoast_head":"\nSERVPRO 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