{"id":26783,"date":"2024-03-04T09:27:03","date_gmt":"2024-03-04T17:27:03","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26783"},"modified":"2026-01-28T09:50:14","modified_gmt":"2026-01-28T09:50:14","slug":"golfers-square-off-like-gunslingers-in-footjoys-stylish-ad-via-ad-age","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/golfers-square-off-like-gunslingers-in-footjoys-stylish-ad-via-ad-age\/","title":{"rendered":"With Music by BUTTER Music+Sound, Golfers Square off Like Gunslingers In Footjoy&#8217;s Stylish Ad via Ad Age"},"content":{"rendered":"<h2>In \u2018Pin Hunters,\u2019 Will Zalatoris and Sahith Theegala play cowboys prowling the dusty plains of a golf course.<\/h2>\n<p><iframe title=\"FootJoy | The Pin Hunters (:60) #FootJoy #FeelTheJoy\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/wnlNnklyHPM?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Move over Clint Eastwood, there are some new players in town\u2014and they\u2019re professionals.<\/p>\n<p class=\"inline-ad-para\">Professional golfers, that is.<\/p>\n<p>It is noon, and tumbleweeds are loose. The townsfolk peek from narrow window slots, while others scurry for cover and close up shop. We see two men advancing to a sepia golf course. They are focused, and it is not a coincidence that the two simultaneously square off in front of a golf ball\u2014because only one of them can get that ball directly from the tee into the hole with one stroke.<\/p>\n<p>But which \u201cgolf-slinger\u201d will reign supreme?<\/p>\n<div><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/s3-prod.adage.com\/s3fs-public\/styles\/width_660\/public\/20240209_FootJoy_3x2.jpg\" alt=\"Golfers Sahith Theegala and Will Zalatoris staring intently at the hole as they are about to swing\" \/><\/div>\n<div><\/div>\n<div>\n<p>The 60-second spot, directed by Randy Krallman, is part of \u201cFeel the Joy,\u201d a new integrated global brand campaign from agency Opinionated for FootJoy, the golf apparel and shoe company. Starring PGA Tour American professional golfers Will Zalatoris and Sahith Theegala, it portrays what at first looks like territorial enemies ready to start a duel.<\/p>\n<p>However, most classic Western gunfights end up with just one person standing, this tale has a twist.<\/p>\n<p>Not only do Zalatoris and Theegala both achieve a hole-in-one, but they\u2019re also just playing for what seems to be the thrill of the game, showcasing a message of comradeship even in a competitive environment.<\/p>\n<p>\u201cThe goal was to let our audience feel the joy,\u201d said Lauren Olson, copywriter at Opinionated. \u201cDespite the high-stakes of the game,\u201d added Nate Corrado, art director at the agency. The spot is the first from the agency for FootJoy.<\/p>\n<p>\u201cPin Hunters\u201d showcases additional well-known figures and golfing talents, including six-time LPGA winner Danielle Kang, amateur star Anna Davis, Wyndham Clark, the 2023 U.S. Open champion, and Max Homa, the seventh-ranked player in the world.<\/p>\n<p>The ad features a soundtrack developed by the Portland-based agency, a cover of \u201cBig Iron\u201d by country and western icon Marty Robbins, a perfect match to Theegala\u2019s scene blowing smoke off his club instead of a barrel.<\/p>\n<p>The \u201cFeel the Joy\u201d campaign kicks off Feb. 10 during the NBC broadcast of the Waste Management Phoenix Open, also known as \u201cThe People\u2019s Open.\u201d It will run throughout the year on The Golf Channel with appearances on NBC during the national golf broadcasts of the Valspar Championship, the Children\u2019s Houston Open and the Valero Texas Open, among others.<\/p>\n<p>The spot will stream on Peacock and the Golf Channel App, as well as online via Meta and YouTube, and through a variety of social media platforms, including TikTok, Reddit, SiriusXM and NBCSports.<\/p>\n<p>The next creative installment, titled \u201cDown the Hole,\u201d is due in March.<\/p>\n<p>\u201cWe are incredibly excited to celebrate that emotion and share our passion for golf through the \u2018Feel the Joy\u2019 campaign,\u201d said Ken LaRose, SVP of brand strategy and consumer experience for FootJoy in a statement. LaRose added that the \u201cjoy\u201d conveyed in the campaign is \u201ccentral to the golf experience\u201d and to the brand that\u2019s been in the business for over 100 years.<\/p>\n<p>Click <a href=\"https:\/\/adage.com\/creativity\/work\/golfers-square-gunslingers-footjoys-stylish-ad-inspired-spaghetti-westerns\/2540876\">HERE<\/a> to read the original article.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In \u2018Pin Hunters,\u2019 Will Zalatoris and Sahith Theegala play cowboys prowling the dusty plains of a golf course. https:\/\/www.youtube.com\/watch?v=wnlNnklyHPM Move over Clint Eastwood, there are some new players in town\u2014and they\u2019re professionals. Professional golfers, that&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217,218,234,252,256,268,270,273,278,1,211],"tags":[249,255,257,259,260,261,262,263,267,269,271,272,274,276,210,733,248],"class_list":["post-26783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-advertising","category-production","category-branded-content","category-butter","category-music","category-music-sound-design","category-news","category-spots","category-uncategorized","category-fresh-news","tag-advertising","tag-butter","tag-butter-music-sound","tag-campaign","tag-comedy","tag-commercial","tag-commercials","tag-creativity","tag-los-angeles","tag-music-2","tag-music-and-sound","tag-new-york","tag-post-production-2","tag-sound-design","tag-creative","tag-nyc","tag-ad"],"yoast_head":"<!-- This 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