{"id":26760,"date":"2024-02-21T09:28:11","date_gmt":"2024-02-21T17:28:11","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26760"},"modified":"2026-01-30T11:33:57","modified_gmt":"2026-01-30T11:33:57","slug":"valiant-pictures-quest-for-fresh-voices-and-diverse-viewpoints-via-simian","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/valiant-pictures-quest-for-fresh-voices-and-diverse-viewpoints-via-simian\/","title":{"rendered":"Valiant Pictures’ Quest for Fresh Voices and Diverse Viewpoints via Simian"},"content":{"rendered":"

Valiant Pictures is a lot of things. On one hand, they\u2019re an independent production company of diverse creatives. And on another, they\u2019re a creative agency that seeks out the unique perspectives of up-and-coming and experimental filmmakers.<\/p>\n

Founded by Vincent Lin and Matthew D\u2019Amato \u2013 Vincent, with roots in agency work and in-house production for the likes of BBDO, Resource\/Ammirati and Octopus Creative Group; Matthew, working in production at SMUGGLER NYC and NYPS \u2013 the two combined their respective agency and production experiences and formed what we know now as Valiant Pictures in 2015.<\/p>\n

Any way you slice it, they\u2019re certainly true to their namesake.<\/p>\n

We caught wind of how Simian impacted Valiant Pictures\u2019 workflow via Matthew\u2019s\u00a0recent column<\/a>\u00a0on AgencySpy\u2019s Tools of the Trade. After that, we had to hear the rest of his story \u2013 and he didn\u2019t skimp on details.<\/p>\n

How did\u00a0Valiant Pictures<\/a>\u00a0come to be? How did you and Vincent meet? Did either of you have previous experience in the advertising or film & tv fields?<\/strong><\/p>\n

Vince and I met at the receptionist\u2019s desk at SMUGGLER in NYC. We kept in touch through the years and made a few short films and commercials on our own, some good, some terrible. But it turned into more work to the point where we decided it made more sense for us to open up our own shop. The old adage goes, “work begets work.\u201d So, with my producer experience, Vincent\u2019s agency contacts and direction, and my axe, thus came Valiant.<\/p>\n

<\/p>\n

What does the name \u201cValiant Pictures\u201d mean to you personally? What kind of flair should someone expect from a VP-produced project?<\/strong><\/p>\n

Valiant means courage. It takes a lot of courage to be making Super Bowl commercials and then the next minute be shooting dog food commercials and try and convince people that it\u2019s art. But in seriousness, it takes a lot of courage to stick to what you believe in and tell stories that are unique and memorable. We\u2019re filmmakers at heart, and strive to champion work that inspires, entertains, challenges, and moves an audience. Commercial advertising is a very creative and client-driven endeavor, which we always push to elevate.<\/p>\n

We pride ourselves in a \u201cVP-produced\u201d approach to utilize our years of production and agency experience and resources, to maximize impact and minimize headaches. I think the reason people continue to work with us, though, is simply because we\u2019re nice people. Believe it or not, while this should be standard, it\u2019s not always the case. I like to believe we\u2019re creative, fun to be around, dedicated, have hors d\u2019oeuvres on set (just kidding\u2014only sometimes), and we\u2019re collaborators and mentors and listeners, all in one. We\u2019re risk-takers. We\u2019re Valiant.<\/p>\n

In addition to your diverse roster of directors, there\u2019s also Vanguard, VP\u2019s guest branch. How do you typically select talent to partner with on Vanguard projects? Have any Vanguard talents eventually been added to the Valiant Pictures roster? How does this division differ from VP itself?<\/strong><\/p>\n

Something we really believe in is to always have a growth mindset\u2014not just from a business standpoint, but a creative mindset. We pride ourselves in finding fresh voices from various backgrounds because we believe that\u2019s where we find untold stories, unique perspectives, new skill sets and weird shit. We love weird shit. Vanguard gives us an opportunity to bring in some of these voices and offer them opportunities, it serves like a testing ground.<\/p>\n

There are some experienced directors that come with an already substantial reel who may be interested in working with us or are between reps, while others may be newer or come from a different background altogether and need some guidance\/mentorship transitioning into Commercials. Our goal is always the same: to find the best brands and projects to team them up with. These directors can come from anywhere; sometimes an article catches our eye, sometimes a film or spec commercial, sometimes they\u2019re referred to us, sometimes we reach out directly.<\/p>\n

And like dating, if we get along, make each other laugh, respect and admire one another, and see a bright future together, there could be a spot on the roster for them. Most recently we added the directing duo BWTV, who did the Liam Gallagher music video for \u201cToo Good For Giving Up\u201d.<\/p>\n

How did you come to partner with FreshFly? Do you work alongside them and frequently collaborate on projects, or do you have a different kind of relationship?<\/strong><\/p>\n

We met Chayne Gregg, Sean Maher, and Phil Bradshaw from FreshFly a few years ago through one of our executive producers, Adam Zimmer. They are like-minded in their work ethic, humble, kind, and provide a body of work that complemented ours. Chayne and Sean are taller and Vince and I are shorter, so they are like a bizarro multiverse version of us but stretched out vertically, and not as handsome. While we do a majority of our work in New York and California, their reach expands to many eastern and southern states. Also, they have experience in the film and TV space, which Valiant is stepping foot into.<\/p>\n

We\u2019re able to collaborate on projects, or refer each other\u2019s directors, based on skill sets, vision, or location, sort of like our own sales agents. We respect each other and always push for the strongest candidate and options for our clients\u2019 and agency\u2019s needs. One of our latest projects has been the sequel to our Myrtle Beach\u2019s \u201cBeach with the Best\u201d campaign, where their live action skills and our comedy acumen really came together for a series of tongue-in-cheek ads.<\/p>\n

<\/p>\n

What are the projects you feel best define VP and its spin on the industry?<\/strong><\/p>\n

Among our longest-running campaigns would be the CarMax \u201cCall Your Shots\u201d campaign, directed by Danny Corey, under agencies Wasserman and The Martin Agency. The campaign made comedy stars out of basketball greats like Candace Parker, Zach LaVine, Kelly Oubre Jr., Stephen Curry, Sue Bird and more\u2014the latter two actually went viral on Twitter in 2021 for the impact of their ad together, using humor and misdirection to elevate female athletes who have faced decades of underrepresentation in the media. Seeing your ad become a hashtag and trending on Twitter was a fun thing to wake up to!<\/p>\n

From 2020-2022 we produced over 100 PSAs and public service assets for the NYC Department of Health. While not the most glamorous work, it is the most impactful, in a time of distress and uncertainty, providing critical information that hopefully impacted the health and safety of the entire 23.6 million NYC metropolitan area population.<\/p>\n

In 2023, I produced and Vince directed his first feature film, \u201cChopin,\u201d starring Eddie Liu (\u201cKung Fu,\u201d \u201cNever Have I Ever\u201d), Violett Beane (\u201cDeath and Other Details,\u201d \u201cGod Friended Me,\u201d \u201cThe Flash\u201d) and bridging Taiwanese superstars Leon Dai (\u201cYour Name Engraved Herein\u201d) and Wu Min. The film is to be completed in 2024.<\/p>\n

Your roster works often in areas such as documentary and narrative film. How does this benefit or influence your work for brands and agencies?<\/strong><\/p>\n

Adaptability is a key strength in the ever-changing world of advertising. By having a diverse roster of multidisciplinary directors from various backgrounds, it allows us to bring new light and fresh perspectives to potential campaigns. No longer are we stuck to traditional TV :30 and :60\u2019s (while that does account for a majority of our work); there is a hunger for content that sometimes doesn\u2019t fit within the traditional confines and structures. And with budgets all over the place, we\u2019ve been able to utilize directors with documentary and narrative film backgrounds to thrive in these projects. Having an arsenal of tools gives our clients options.<\/p>\n

Since we\u2019ve already read in Adweek about how essential Simian is to Valiant Pictures\u2019 workflow, is there anything else we could be doing right now to make your job even easier? What sort of tools would be most valuable to you?<\/strong><\/p>\n

We agreed to bring up Simian for the interview in the first place because it worked so well within our process\u2014there isn\u2019t much more to add! That said, we always have the need to better collect, sort and assimilate our various contacts, and we want to start a consistent company newsletter this year to showcase our work. Maybe a future Simian product could do a bit of both, since they go hand-in-hand.<\/p>\n

\"\"<\/div>\n
Click HERE<\/a> to read the original article.<\/div>\n","protected":false},"excerpt":{"rendered":"

Valiant Pictures is a lot of things. On one hand, they\u2019re an independent production company of diverse creatives. And on another, they\u2019re a creative agency that seeks out the unique perspectives of up-and-coming and experimental…<\/p>\n","protected":false},"author":2,"featured_media":26762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,234,273,278,291,353,573,626,1929,3672,1,211,217],"tags":[249,2999,259,3727,261,4088,262,263,272,292,297,574,579,733,954,975,209,1409,210,2338,248,2539],"class_list":["post-26760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-production","category-news","category-spots","category-film","category-tech","category-valiant-pictures","category-agencies","category-new-york","category-blog-style-v1","category-uncategorized","category-fresh-news","category-ads","tag-advertising","tag-simian","tag-campaign","tag-valiant","tag-commercial","tag-matthew-damato","tag-commercials","tag-creativity","tag-new-york","tag-film","tag-production-2","tag-valiant-pictures","tag-production-company","tag-nyc","tag-ny","tag-director","tag-agency","tag-blog","tag-creative","tag-vincent-lin","tag-ad","tag-carmax"],"yoast_head":"\nValiant 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