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Today, StockX, a leading global platform for trading and consuming current culture products, launched a new global brand campaign anchored by\/rooted in a love for current culture.<\/p>\n
A love letter at its core, This is Love highlights StockX\u2019s mission of empowering everyone to trade what they love. Told through vignettes that speak to the deep dedication, passion, and obsession of creators, products, and brands with cultural relevance, This is Love is a celebration and reflection of the community behind it all.<\/p>\n
\u201cWe\u2019re always working to level up the ways in which customers can interact and engage with the StockX brand \u2013 whether that be through social content, activations at cultural events, or improvements to the customer experience,\u201d said StockX\u2019s creative director, Jamie Delaney. \u201cThis campaign serves as an extension of our brand narrative, a narrative that is rooted in trust and celebrates the love and passion of community.\u201d<\/p>\n
Created in collaboration with agency partners Lafayette American, production company m ss ng p eces, and director Thuan Tran, the campaign will rollout across broadcast, connected TV platforms, digital media, social, and StockX\u2019s Drop-Off \u2018retail\u2019 storefronts in the months to follow.<\/p>\n