{"id":26680,"date":"2024-01-26T09:22:06","date_gmt":"2024-01-26T17:22:06","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26680"},"modified":"2026-01-28T09:50:14","modified_gmt":"2026-01-28T09:50:14","slug":"sarofsky-illinois","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/sarofsky-illinois\/","title":{"rendered":"Sarofsky, 1o8 and Tessa Films Team Up for Illinois Cares For Kids with Music and Sound Design Squeak E. Clean Studios, on Reel Chicago"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><iframe title=\"Real Life Influencer - English\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/nb5hQUwbNQg?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Through the creative leadership of <a href=\"https:\/\/reelchicago.com\/?s=1o8\" target=\"_blank\" rel=\"noreferrer noopener\">1o8<\/a>, the Illinois Department of Human Services, Illinois Cares for Kids, and the Illinois Network of Child Care Resource and Referral Agencies have released the Real Life Influencer campaign.<\/p>\n<p>Produced by <a href=\"https:\/\/reelchicago.com\/?s=Tessa+Films\" target=\"_blank\" rel=\"noreferrer noopener\">Tessa Films<\/a>, the new campaign was directed by <strong>Carrie Stett<\/strong>, with <strong>Andrew Wehde<\/strong> (<a href=\"https:\/\/reelchicago.com\/?s=The+Bear\" target=\"_blank\" rel=\"noreferrer noopener\">Th<\/a><a href=\"https:\/\/reelchicago.com\/?s=The+Bear\" target=\"_blank\" rel=\"noreferrer noopener\">e Bear<\/a>, Eighth Grade) serving as director of photography. One-stop cross-media production company <a href=\"https:\/\/reelchicago.com\/?s=Sarofsky\" target=\"_blank\" rel=\"noreferrer noopener\">Sarofsky<\/a> once again brought its strengths in design, animation, editing, and finishing, with color courtesy of <a href=\"https:\/\/reelchicago.com\/?s=nolo\" target=\"_blank\" rel=\"noreferrer noopener\">Nolo<\/a>, and music and sound design via <a href=\"https:\/\/reelchicago.com\/?s=Squeak+E.+Clean\" target=\"_blank\" rel=\"noreferrer noopener\">Squeak E. Clean Studios<\/a>.<\/p>\n<p>In mid-2022, the State of Illinois announced the launch of <a href=\"https:\/\/reelchicago.com\/article\/i-got-love-campaign-for-illinois-cares-for-kids-does-everything-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">I Got Love \/ Siento Amor,<\/a> a statewide enrollment campaign for child care and early education services featuring Illinois artists, musicians, and production partners. Developed with creative shop <strong>1o8<\/strong>, that integrated marketing campaign spanning all media amplified the state\u2019s one-stop-shop for all things Early Childhood Education and Care, at Illinois Cares for Kids. To date, that groundbreaking campaign has reached millions upon millions of people.<\/p>\n<p>Involving an All-Star roster of Illinois-based talents, the I Got Love campaign was built around the original work of <strong>Sarofsky<\/strong> in collaboration with illustrator, artist, designer, and street muralist Shawn Smith. The group\u2019s original characters and designs appeared in beautifully animated spots in both English and Spanish, and in prominent outdoor and print placements as well. Proving to be highly engaging across all demographics, the I Got Love campaign also earned critical acclaim, including winning the Platinum Award at the 2023 AVA Awards and many other illustrious honors.<\/p>\n<p>Continuing to leverage <strong>Sarofsky<\/strong>\u2019s look, feel, and characters created for I Got Love, the new Real Life Influencer campaign launched last week, celebrating the hardworking, influential individuals that work in Early Childhood Education and Care all over Illinois.<\/p>\n<p>Also benefiting from the multicultural marketing expertise of Chicago\u2019s own PACO Collective, the new :30 spot encourages visits to access a treasure trove of helpful resources at\u00a0<a href=\"https:\/\/illinoiscaresforkids.careers\/\" target=\"_blank\" rel=\"noreferrer noopener\">illinoiscaresforkids.careers<\/a>.<\/p>\n<p>Worth noting, Sarofsky\u2019s original designs remain in wide usage across all the Illinois Cares for Kids websites and social media platforms.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26681\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-25-at-10.51.16-PM.png\" alt=\"\" width=\"1286\" height=\"710\" \/><\/p>\n<p>According to 1o8\u2019s Executive Creative Director <a href=\"https:\/\/reelchicago.com\/?s=Jen+Bills\" target=\"_blank\" rel=\"noreferrer noopener\">Jen Bills<\/a>, \u201cBy spotlighting and featuring real providers working in Child Care, Early Intervention, and Home Visiting programs across Illinois, we know we\u2019re going to inspire new candidates to join the workforce, and we\u2019re humbled to be contributing to the well-being and development of Illinois children.\u201d<\/p>\n<p>For Sarofsky\u2019s Executive Creative Director <a href=\"https:\/\/reelchicago.com\/?s=%22Erin+Sarofsky%22\" target=\"_blank\" rel=\"noreferrer noopener\">Erin Sarofsky<\/a>, the results of Stett\u2019s and Wehde\u2019s artistry were most impressive. \u201cBetween Carrie and Andrew, they did an amazing job of creating and catching sweet moments between the providers and the children,\u201d <strong>said Sarofsky<\/strong>. \u201cThe coverage was wonderful in general, reflecting masterful skill in using the light, environment, and action naturally.\u201d<\/p>\n<p>With the live-action footage in hand, Sarofsky\u2019s team set out to use artful editing, graphics, and visual effects to position the narrative within a real-life influencer motif, while also keeping the original campaign\u2019s visual look in play. Along with Sarofsky\u2019s other blockbuster talents, Senior Editor <strong>Tom Pastorelle<\/strong> relished his starring role in the creative process.<\/p>\n<p>\u201cFocusing on the live-action storytelling while incorporating the initial campaign\u2019s very identifiable look into this narrative was a very fun challenge,\u201d <strong>Pastorelle explained<\/strong>. \u201cThose design touches largely come through in the transitions, supers, and opening and end graphics.\u201d<\/p>\n<p>\u201cWe have the utmost respect for everyone at 1o8, and feel deeply honored to work with everyone involved with this campaign,\u201d added Sarofsky\u2019s Managing Director\/Executive Producer <strong>Steven Anderson<\/strong>. \u201cThis is one of those projects that makes us all feel like we are improving the world in important ways. Seeing how much Illinois cares for kids is a beautiful thing.\u201d<\/p>\n<p>CREDITS:<\/p>\n<p>Advertising Agency: <a href=\"https:\/\/1o8.agency\/\">1o8<\/a><br \/>\nFounder: Aalap Shah<br \/>\nExecutive Creative Director: Jen Bills<br \/>\nBrand Strategist: Joe Valentine<br \/>\nCreative Director: Greg Mills<br \/>\nArt Director: Lauren Schrader<br \/>\nExecutive Producer: Mallory Sohmer<br \/>\nAssociate Account Director: Gabi Nonneman<br \/>\nAccount Coordinator: Moira Reed<br \/>\nSocial Editor: Keith Guerrero<br \/>\nPaid Media Specialist: Evan Dorosheff<br \/>\nEmail Marketing Director: Brienne Jepkema<br \/>\nMulticultural Marketing Partner: PACO Collective<\/p>\n<p>Production Company: <a href=\"https:\/\/tessafilms.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tessa Films<\/a><br \/>\nDirector: Carrie Stett<br \/>\nDirector of Photography: Andrew Wehde<br \/>\nExecutive Producers: Lisa Masseur, Amy McIntyre<br \/>\nLine Producer: Marsie Wallach<br \/>\nSet Decorator: Alev Yasatan<br \/>\nWardrobe: Martha Heppler<\/p>\n<p>Design\/Animation Company: <a href=\"https:\/\/www.sarofsky.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sarofsky<\/a><br \/>\nExecutive Creative Director: Erin Sarofsky<br \/>\nExecutive Producer: Steven Anderson<br \/>\nProducers: Andrew Rosenstein, Dylan Ptak<br \/>\nDesign\/Animation: Nik Braatz, James Wignall, Nick Gardener, Luke Shelley, Daniel Geiszler<br \/>\nSenior Editor: Tom Pastorelle<br \/>\nAssistant Editors: Jesus Diaz, Henry Smalstig<\/p>\n<p>Color Company: <a href=\"https:\/\/www.nolodigitalfilm.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nolo<\/a><br \/>\nColorist: Mike Matusek<br \/>\nColor Assist: Kathleen Grimm<\/p>\n<p>Original Music and Audio Post: <a href=\"https:\/\/www.squeakeclean.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Squeak E. Clean Studios<\/a><br \/>\nCreative Director &amp; Arranger: Julie Nichols<br \/>\nExecutive Creative Producer: Chris Clark<br \/>\nSenior Post Producer: Angelina Phengphong<br \/>\nSenior Sound Designer &amp; Mixer: Surachai Sutthisasanakul<br \/>\nAssistant Engineer: Taryn Stroman<\/p>\n<p>&nbsp;<\/p>\n<p>View the original article <a href=\"https:\/\/reelchicago.com\/article\/sarofsky-1o8-and-tessa-team-up-on-new-illinois-cares-for-kids-campaign\/\">HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; https:\/\/youtu.be\/nb5hQUwbNQg &nbsp; Through the creative leadership of 1o8, the Illinois Department of Human Services, Illinois Cares for Kids, and the Illinois Network of Child Care Resource and Referral Agencies have released the Real Life&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,270,2376],"tags":[2375,3680,4050,4051,4052,4053,4054],"class_list":["post-26680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-music-sound-design","category-squeak-e-clean-studios","tag-squeak-e-clean-studios","tag-illinois","tag-1o8","tag-illinois-cares-for-kids","tag-nolo","tag-sarofsky","tag-tessa-films"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sarofsky, 1o8, Tessa Films Unite for Illinois Cares For Kids<\/title>\n<meta name=\"description\" content=\"Cross-media production company Sarofsky brought its strengths in design, animation, editing, and finishing, with music and sound design via Squeak E. 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