{"id":26641,"date":"2024-01-08T09:44:11","date_gmt":"2024-01-08T17:44:11","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26641"},"modified":"2026-01-28T09:50:14","modified_gmt":"2026-01-28T09:50:14","slug":"slack-highlights-new-ai-features","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/slack-highlights-new-ai-features\/","title":{"rendered":"With Music by Squeak E. Clean Studios, Slack Highlights New AI Features In a Comedic Musical via MediaPost"},"content":{"rendered":"<p><iframe title=\"BNS Slack TBM 75 1080p ProRes\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/YRlryPb16RQ?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Slack, a collaborative workplace platform acquired by Salesforce in 2021, is entering the new year with a slew of features focused on streamlining productivity via generative AI, especially when it comes to meetings. To highlight the company\u2019s latest features, Slack has launched an ad that takes the form of musical comedy.<\/p>\n<p>\u201cThe Big Meeting,\u201d created by Brand New School &#8212; a creative design and production studio that specializes in commercials and branded visual content &#8212; features a sales team that uses Slack to prepare for a customer meeting.<\/p>\n<p>While the main character goes about gathering materials &#8212; complex graphs, files, emails, professional-grade lighting, water (\u201cstill and sparkling\u201d) etc. &#8212; his co-workers prepare for the meeting with Slack.<\/p>\n<p>\u201cIt&#8217;s a meeting, a big meeting, and we\u2019ve got no time to spare,\u201d sings the main character, as he dances across an aisle of desks. \u201cWe should probably have a meeting about having a meeting to make sure we\u2019re all prepared.\u201d<\/p>\n<p>\u201cOr we could just have it on Slack,\u201d his colleague replies.<\/p>\n<p>\u201cWhen they said they wanted to focus on productivity, we identified early on that there is a misconception that peak productivity requires non-stop work,\u201d says Creative Director Brand New School&#8217;s Chris Dooley, who directed and co-wrote the film. \u201cBased on this insight, we pitched a musical that playfully illustrates the fallacy of constant work leading to optimal productivity, and Slack was on board with it.\u201d<\/p>\n<p>The ad attempts to break free from Slack&#8217;s \u201cmisassociation as just a direct message tool\u201d by rebranding itself as an AI-powered productivity platform, weaving in information about the platform\u2019s newest product features, including AI-summarization and collaborative file-sharing.<\/p>\n<p>The film \u201cbrings to life how features like automation, search, and integrations reduce busywork while improving team collaboration &#8212; all through a whimsical spirit true to Slack,\u201d adds Colin McRae, vice president of global brand marketing and creative strategy at Slack.<\/p>\n<p>Slack and Brand New School capture this idea with the tagline \u201cproductivity without the big production.\u201d<\/p>\n<p>The ad aligns with what Slack\u2019s Senior Vice President of Research and Analytics Christina Janzer recently told\u00a0<em>Business Insider &#8212;<\/em>\u00a0that one of the biggest challenges workers currently face is balancing their time around meetings.<\/p>\n<p>\u201cWe&#8217;re focused on the quality of time that we&#8217;re spending at work and how we can make sure people are structuring their day so they have the right ratio of meetings to focus time and they&#8217;re taking breaks,\u201d she said, adding that generative AI is a promising solution.<\/p>\n<p>\u201cImagine if you can rely on a really nice summarization from AI where it summarizes the meeting for you,\u201d Janzer said. \u201cYou have a five-minute recap that you can catch up on, and you save that whole hour of meeting time to then focus instead.\u201d<\/p>\n<p class=\"text-grey text-sm mb-2\">Credits<\/p>\n<div class=\"mb-4\">\n<p>Brand New School Team<\/p>\n<p>Director &amp; Executive Creative Director: Chris Dooley<br \/>\nCinematographer: Olmo Sobrino Carrasco<br \/>\nWriters: Dave Muhlenfeld &amp; Chris Dooley<br \/>\nChoreographer: Emma Evelein<br \/>\nCast: Tice Oakfield, Carolina Oliveira, Eddie Blackwell, Daiana Kosower, Daniel Buko, Shira Nimaga<br \/>\nDancers: Shawnee Arvelo, Staniel Ferreira, Julia Kayser, He\u0301ctor Puigdomenech, Joel Mesa, Violeta Wulff<br \/>\n\u201cThe Big Meeting\u201d Lyrics &amp; Script: Dave Muhlenfeld &amp; Chris Dooley<br \/>\nOriginal Music &amp; Audio Post: Squeak E. Clean<br \/>\nColorist: Maria Nualart<br \/>\nProduction Designer: Ariel Santiago<br \/>\nOn Set VFX Sup: Ivan Garriga<br \/>\nDesigners: Jean-Michel Verbeeck<br \/>\nIllustrators: Phoebe Hsu<br \/>\nAnimation Director: Gerald Mark Soto<br \/>\n2D Animators: Oliver Wee, Anthony Kim<br \/>\nCG Director: Russ Wootton<br \/>\n3D Artists: Chris Foster<br \/>\nHead of VFX: Blake Huber<br \/>\nCompositors: Mark French, Rachel Rardin<br \/>\nStoryboard Artist: Hugh Keenan<br \/>\nEditor: Brad Turner<br \/>\nAssistant Editor: Ryan Rigley<br \/>\nPost Producer: Brendan Mills<br \/>\nExecutive Producer: Garret Braren<br \/>\nCCO: Jonathan Notaro<br \/>\nManaging Partner: Devin Brook<br \/>\nLine Producer: David Wolfson<\/p>\n<p>Slack Team<\/p>\n<p>VP, Global Brand Marketing &amp; Creative Strategy: Colin McRae<br \/>\nSenior Director, Global Brand Marketing Strategy: Kirk Landgraf<br \/>\nSenior Brand Marketing Manager: Rob Klein<br \/>\nSenior Design Manager: Jennifer Tan<br \/>\nSenior Copywriter: Brandon Wells<br \/>\nSenior Brand Designer: Marcos Calamato<br \/>\nCreative Director \/ Copywriter: Eva McEnrue<br \/>\nDirector, Film &amp; Video: Adam Hobbs<br \/>\nDirector, Integrated Production: Allie (Sherratt) Toltzman<br \/>\nCreative Integrated Producer: Lauren Baker<br \/>\nTatiana Shchekina &#8211; Senior Animator, Motion Graphics<\/p>\n<p>Squeak E Clean Studios Team<\/p>\n<p>Original Music &amp; Audio Post: Squeak E Clean Studios<br \/>\nExecutive Creative Producer: Jennie Armon<br \/>\nCreative Director \/ Composer: Julie B. Nichols<br \/>\nVocals: Tice Oakfield, Julie B. Nichols &amp; Angelina Phengphong<br \/>\nSound Design and Mix: Chris Nungary, Surachai Sutthisasanakul<br \/>\nLead Producer: Anna Garcia Lascurain<br \/>\nSenior Post Producer: Angelina Phengphong<\/p>\n<p>Click <a href=\"https:\/\/www.mediapost.com\/publications\/article\/392303\/slack-highlights-new-ai-features-in-a-comedic-musi.html\">HERE<\/a> to read the original article.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/YRlryPb16RQ Slack, a collaborative workplace platform acquired by Salesforce in 2021, is entering the new year with a slew of features focused on streamlining productivity via generative AI, especially when it comes to meetings. To&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,234,250,268,270,273,278,211,217],"tags":[249,259,260,261,262,263,269,274,276,2307,2375,2585,3104,3586,210,248],"class_list":["post-26641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-production","category-audio","category-music","category-music-sound-design","category-news","category-spots","category-fresh-news","category-ads","tag-advertising","tag-campaign","tag-comedy","tag-commercial","tag-commercials","tag-creativity","tag-music-2","tag-post-production-2","tag-sound-design","tag-ai","tag-squeak-e-clean-studios","tag-workplace","tag-musical","tag-slack","tag-creative","tag-ad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Squeak E. 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