{"id":26629,"date":"2024-01-03T10:05:59","date_gmt":"2024-01-03T18:05:59","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26629"},"modified":"2026-01-28T09:50:14","modified_gmt":"2026-01-28T09:50:14","slug":"valiant-pictures-matt-damato-tools","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/valiant-pictures-matt-damato-tools\/","title":{"rendered":"Matthew D\u2019Amato of Valiant Pictures Shares His &#8216;Tools of the Trade&#8217; via Adweek"},"content":{"rendered":"<div id=\"attachment_183392\" class=\"wp-caption aligncenter\">\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <a href=\"https:\/\/s3.amazonaws.com\/abn-prod\/wp-content\/uploads\/sites\/7\/2024\/01\/Screenshot-2024-01-02-at-9.35.04%E2%80%AFAM.png\"><span style=\"text-decoration: underline;\"><img decoding=\"async\" class=\" wp-image-183392\" src=\"https:\/\/s3.amazonaws.com\/abn-prod\/wp-content\/uploads\/sites\/7\/2024\/01\/Screenshot-2024-01-02-at-9.35.04%E2%80%AFAM-300x168.png\" sizes=\"(max-width: 686px) 100vw, 686px\" srcset=\"https:\/\/s3.amazonaws.com\/abn-prod\/wp-content\/uploads\/sites\/7\/2024\/01\/Screenshot-2024-01-02-at-9.35.04%E2%80%AFAM-300x168.png 300w, https:\/\/s3.amazonaws.com\/abn-prod\/wp-content\/uploads\/sites\/7\/2024\/01\/Screenshot-2024-01-02-at-9.35.04%E2%80%AFAM-768x431.png 768w, https:\/\/s3.amazonaws.com\/abn-prod\/wp-content\/uploads\/sites\/7\/2024\/01\/Screenshot-2024-01-02-at-9.35.04%E2%80%AFAM-100x56.png 100w, https:\/\/s3.amazonaws.com\/abn-prod\/wp-content\/uploads\/sites\/7\/2024\/01\/Screenshot-2024-01-02-at-9.35.04%E2%80%AFAM-862x482.png 862w, https:\/\/s3.amazonaws.com\/abn-prod\/wp-content\/uploads\/sites\/7\/2024\/01\/Screenshot-2024-01-02-at-9.35.04%E2%80%AFAM-846x473.png 846w, https:\/\/s3.amazonaws.com\/abn-prod\/wp-content\/uploads\/sites\/7\/2024\/01\/Screenshot-2024-01-02-at-9.35.04%E2%80%AFAM.png 900w\" alt=\"\" width=\"686\" height=\"384\" aria-describedby=\"caption-attachment-183392\" \/><\/span><\/a><\/p>\n<p id=\"caption-attachment-183392\" class=\"wp-caption-text\">\u00a0 \u00a0 \u00a0 \u00a0 MATTHEW D\u2019AMATO OF VALIANT PICTURES WITH SOME EXAMPLES OF THE STUDIO\u2019S WORK WITH SIMIAN.<\/p>\n<\/div>\n<p><strong>What is one tool you use all the time at work, and how does it inspire your work?<\/strong><\/p>\n<p>I use Simian daily. No, this isn\u2019t a stealth ad\u2014they don\u2019t know I\u2019m saying this. Other production companies know it to be a reel hosting and sharing platform, with other analytics and tools built in. But beyond its cut-and-dry description, the platform organizes my entire work life and streamlines my creative thinking. We\u2019ve used it since our founding in 2017. As a Valiant Pictures archive, it helps me see how our creative skills have improved over time or where they still need work, customize the best reels for specific agencies and brands, or choose the right director for the next creative brief.<\/p>\n<p>I know it\u2019s a little cheesy, but with such a thorough record, you can reflect on your work or remember projects you might not have seen in a long time, right down to our very first short films. It\u2019s cool that this system can house everything you\u2019ve ever done.<\/p>\n<p><strong>Why is it your favorite?<\/strong><\/p>\n<p>We picked Simian from the start of Valiant Pictures thanks to its ease of use. It\u2019s a polished and sleek platform for users and clients alike, and they update their functionality frequently enough to stay ahead of the pack. We continue to use it up to now because it\u2019s maintained its effectiveness. I use it to maintain quality relationships with agencies, keeping them updated on our work and sharing directors\u2019 reels for new jobs, or for press and awards.<\/p>\n<p>They also offer convenient tools for rapid reel customization. Say FreshFly, one of our production partners, needed a reel for a new tourism client. I would then literally go through all the directors and all their work and create an impactful custom reel that meets that need. On-the-go support is exactly what we need when deadlines are tight.<\/p>\n<p><strong>How did you acquire your tool or hear about it for the first time?<\/strong><\/p>\n<p>I believe we were sent a reel by someone else, which was made on Simian. I remember falling down a rabbit hole and realizing Simian was exactly what we needed for our own then-new company.<\/p>\n<p><strong>How does it help you be successful?<\/strong><\/p>\n<p>Apart from being a solid record of our work, they offer reel analytics. We can see which reels are opened and viewed most, how long people watch, and which reels are re-watched. From a sales perspective, this information helps us understand which reel elements work best, to continue refining and creating even better presentations. Or, when we\u2019re sending something for specific directors, we can make sure the director is putting their best foot forward with the most compelling examples of their work, based on what viewers like to see. When we see someone\u2019s watched our reel 20 times over the last two days, we know something in it is working.<\/p>\n<p><strong>Does it have sentimental value?<\/strong><\/p>\n<p>I\u2019m not sure how Simian would feel if the platform had sentimental value to me, per se, but were something bad to happen to the company I would feel very sad.<\/p>\n<p><strong>Do you think your tool could go TikTok viral? Why or why not?<\/strong><\/p>\n<p>I\u2019m not sure offhand if Simian is on TikTok\u2014but maybe if we work together we could make something happen.<\/p>\n<p>Click <a href=\"https:\/\/www.adweek.com\/agencyspy\/tools-of-the-trade-matthew-damato-of-valiant-pictures\/183390\/\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 MATTHEW D\u2019AMATO OF VALIANT PICTURES WITH SOME EXAMPLES OF THE STUDIO\u2019S WORK WITH SIMIAN. What is&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,211,217,218,273,291,573],"tags":[2999,3214,3252,3525,3811,3812,248,249,292,297,299,574,926,975,1376],"class_list":["post-26629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-fresh-news","category-ads","category-advertising","category-news","category-film","category-valiant-pictures","tag-simian","tag-freshfly","tag-executive-producer","tag-ep","tag-tools","tag-tools-of-the-trade","tag-ad","tag-advertising","tag-film","tag-production-2","tag-adweek","tag-valiant-pictures","tag-agencyspy","tag-director","tag-producer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matthew D\u2019Amato of Valiant Pictures Shares His &#039;Tools of the Trade&#039; 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