{"id":26593,"date":"2023-12-13T12:48:55","date_gmt":"2023-12-13T20:48:55","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26593"},"modified":"2026-01-28T09:50:15","modified_gmt":"2026-01-28T09:50:15","slug":"fanatics-imagines-tom-brady-as-an-mlb","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/fanatics-imagines-tom-brady-as-an-mlb\/","title":{"rendered":"With Music by BUTTER Music+Sound, Fanatics Imagines Tom Brady as an MLB Legend in New Campaign via Ad Age"},"content":{"rendered":"<h2>NFL great featured in Bowman Draft baseball card set.<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26592\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/12\/Tom-.webp\" alt=\"\" width=\"660\" height=\"440\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/12\/Tom-.webp 660w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/12\/Tom--300x200.webp 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/12\/Tom--350x233.webp 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/12\/Tom--600x400.webp 600w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<p id=\"first-graph\" class=\"inline-ad-para paragraph-newsletter-1\">A new campaign from Fanatics Collectibles takes fans into the \u201cBradyverse,\u201d or an alternate universe in which Tom Brady pursued baseball instead of football.<\/p>\n<p class=\"inline-ad-para paragraph-newsletter-2\">The campaign, which includes\u00a0spoof videos, social media posts and merchandise,\u00a0promotes the release of Fanatics\u2019 Bowman Draft baseball card set. The set includes the\u00a0first official Tom Brady baseball card.<\/p>\n<p><iframe title=\"What if... Tom Brady played baseball?\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/ovff3nwdY0Y?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"paragraph-newsletter-8\">The fantasy has a basis in reality. In 1995, baseball\u2019s Montreal Expos selected Brady in the 18th round of the MLB\u00a0draft, but he chose not to sign, instead attending the University of Michigan on a football scholarship. A lefthanded-hitting catcher, Brady was said to be\u00a0<a class=\"omnitrack inline-paragraph-link\" href=\"https:\/\/www.usatoday.com\/story\/sports\/nfl\/2023\/02\/01\/tom-brady-couldve-been-one-greatest-catchers-ever-mlb\/11164671002\/\" data-omnilocation=\"articlebody\" data-omnilink=\"editorial-link\">a second- or third-round talent<\/a>\u00a0were it not for his college ambitions. Brady of course would go on to have a legendary career as an NFL quarterback while becoming\u00a0<a class=\"omnitrack inline-paragraph-link\" href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/tom-brady-retires-nfl-legends-top-commercials\/2396841\" data-omnilocation=\"articlebody\" data-omnilink=\"editorial-link\">one of the sports world\u2019s most prolific brand spokesmen<\/a>.<\/p>\n<p class=\"paragraph-newsletter-9\">Much of that holds true in Fanatics\u2019 alternate universe, but it\u2019s up to sharp-eyed sports fans to spot the Easter eggs. The \u201cGeaux Brady\u201d spot, from the agency Flower Shop, is set in a Montreal barroom where patrons are recalling Brady\u2019s Hall of Fame baseball career.<\/p>\n<div class=\"item--paragraph--type--body field__item\">\n<div class=\"block block-\">\n<div class=\"field--name-field-paragraph-body \">\n<p class=\"paragraph-newsletter-10\">\u201cGeaux Brady\u201d reveals Brady the baseball player hit 649 home runs (the same number of Brady\u2019s NFL touchdown passes), won seven World Series championships (a match for Brady\u2019s seven Super Bowl titles) and lost twice in the postseason to the Giants (San Francisco in baseball, New York in football).<\/p>\n<p class=\"inline-ad-para paragraph-newsletter-11\">Brady\u2019s would-be Expos teammates Vladimir Guerero, Larry Walker and Pedro Martinez are shown commiserating over those losses in the bar. And former Giants quarterback Eli Manning\u2014playing a San Francisco Giant as part of the stunt\u2014sent a reaction post on X, formerly Twitter.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"item--paragraph--type--embed field__item\">\n<div class=\"paragraph paragraph--type--embed paragraph--view-mode--default\">\n<div class=\"field field--name-field-embed-code field--type-string-long field--label-hidden field__item\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1734595404677726209&amp;lang=en&amp;maxWidth=560px&amp;origin=https%3A%2F%2Fadage.com%2Farticle%2Fmarketing-news-strategy%2Ffanatics-imagines-tom-brady-mlb-legend-new-campaign%2F2533571&amp;sessionId=e6e20346748549fa518119371069492d99ac9944&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1734595404677726209\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"item--paragraph--type--body field__item\">\n<div class=\"block block-\">\n<div class=\"field--name-field-paragraph-body \">\n<p class=\"inline-ad-para paragraph-newsletter-13\">Andrew Goodman, VP of brand marketing for Fanatics Collectibles, said the elaborate endeavor signals Fanatics\u2019 commitment to sports cards and their collectors.<\/p>\n<p class=\"paragraph-newsletter-14\">\u201cWe\u2019re marketing in a way they just haven\u2019t in the hobby previously, and frankly, the collectors and the hobby deserve it,\u201d Goodman said in an interview. \u201cYou have to respect how much folks love this stuff, and we\u2019ve got to take that seriously. I think it comes out in our marketing.\u201d<\/p>\n<p class=\"paragraph-newsletter-15\">Fanatics last year bolstered its trading card business with the $500 million acquisition of Topps, which includes the Bowman label, devoted to up-and-coming stars.<\/p>\n<p class=\"paragraph-newsletter-16\">\u201cBowman is our prospector brand, we talk about it as the origin-of-greatness stories. It\u2019s the card before the card,\u201d Goodman said.<\/p>\n<p class=\"paragraph-newsletter-17\">Brady\u2019s Bowman card pictures him in an Expos uniform; a small number of the cards come with Brady autographs and inscriptions, including one reading, \u201cIf this baseball thing doesn\u2019t work out, there\u2019s always football.\u201d These are already generating high demand on the collector circuit.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"item--paragraph--type--embed field__item\">\n<div class=\"paragraph paragraph--type--embed paragraph--view-mode--default\">\n<div class=\"field field--name-field-embed-code field--type-string-long field--label-hidden field__item\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1733553117872988184&amp;lang=en&amp;origin=https%3A%2F%2Fadage.com%2Farticle%2Fmarketing-news-strategy%2Ffanatics-imagines-tom-brady-mlb-legend-new-campaign%2F2533571&amp;sessionId=e6e20346748549fa518119371069492d99ac9944&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1733553117872988184\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"item--paragraph--type--body field__item\">\n<div class=\"block block-\">\n<div class=\"field--name-field-paragraph-body \">\n<p class=\"paragraph-newsletter-19\">Mitchell &amp; Ness, the specialty sports apparel brand also owned by Fanatics, is producing a replica Expos jersey with Brady\u2019s\u00a0name and number 12 on the back, available for sale today at the brand\u2019s website. The promotion launched on Dec. 12, or 12\/12 to honor Brady&#8217;s jersey number.\u00a0The Baseball Hall of Fame prepared a fake induction plaque for Brady, which it posted on social media.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"item--paragraph--type--embed field__item\">\n<div class=\"paragraph paragraph--type--embed paragraph--view-mode--default\">\n<div class=\"field field--name-field-embed-code field--type-string-long field--label-hidden field__item\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-2\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-2&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1734593987921465723&amp;lang=en&amp;origin=https%3A%2F%2Fadage.com%2Farticle%2Fmarketing-news-strategy%2Ffanatics-imagines-tom-brady-mlb-legend-new-campaign%2F2533571&amp;sessionId=e6e20346748549fa518119371069492d99ac9944&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1734593987921465723\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"item--paragraph--type--body field__item\">\n<div class=\"block block-\">\n<div class=\"field--name-field-paragraph-body \">\n<p class=\"paragraph-newsletter-21\">\u201cAll this really cool stuff kind of brings it all together,\u201d Goodman said. \u201cSome of its kind of esoteric and odd, some of it you can actually put on your back. Either way, it\u2019 all really fun.\u201d<\/p>\n<p class=\"paragraph-newsletter-22\">Brady\u2019s marketing career is celebrated in the video. Memorabilia in the bar includes a box of\u00a0Frosted Exp-Os and a baseball-themed \u201cGot Milk?\u201d ad (<a class=\"omnitrack inline-paragraph-link\" href=\"https:\/\/adage.com\/article\/news\/searching-super-bowl-big-endorsement-star\/48355\" data-omnilocation=\"articlebody\" data-omnilink=\"editorial-link\">Brady was photographed for the \u201cGot Milk?\u201d series<\/a>\u00a0in his football gear in 2002). A hammy commercial for his own car dealership plays in the bar. Topps posted the full fake spot online Wednesday (see below).<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=oPo2C8rKo-Y&#038;t=4s&#038;ab_channel=Topps<\/p>\n<p class=\"paragraph-newsletter-28\">Goodman praised Brady\u2019s ability to sell the fantasy.<\/p>\n<p class=\"paragraph-newsletter-29\">\u201cYou never know what you\u2019re going to get [with athlete performers], but he\u2019s the goat,\u201d Goodman said. \u201cYou realize, oh, he\u2019s just really good at everything. He figures out a way to create authenticity. And that\u2019s kind of what we do\u2014we tell these cool, authentic stories that bring our products to life and our brand to life. We talk about why people love this stuff. And he gets that.\u201d<\/p>\n<p>Click <a href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/fanatics-imagines-tom-brady-mlb-legend-new-campaign\/2533571\">HERE<\/a> to read the original article.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>NFL great featured in Bowman Draft baseball card set. A new campaign from Fanatics Collectibles takes fans into the \u201cBradyverse,\u201d or an alternate universe in which Tom Brady pursued baseball instead of football. The campaign,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,234,250,252,256,268,270,273,278,2301,211,217],"tags":[257,259,260,261,262,263,269,276,301,1036,2462,3750,4014,4015,248,4016,249],"class_list":["post-26593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-production","category-audio","category-branded-content","category-butter","category-music","category-music-sound-design","category-news","category-spots","category-sports","category-fresh-news","category-ads","tag-butter-music-sound","tag-campaign","tag-comedy","tag-commercial","tag-commercials","tag-creativity","tag-music-2","tag-sound-design","tag-football","tag-nfl","tag-baseball","tag-mlb","tag-fanatics","tag-tom-brady","tag-ad","tag-topps","tag-advertising"],"yoast_head":"<!-- This site is optimized 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Fanatics spot that reimagines Tom Brady as an MLB legend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/fanatics-imagines-tom-brady-as-an-mlb\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Kitchen\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-13T20:48:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T09:50:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/12\/Tom-.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta 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