{"id":26584,"date":"2023-12-12T12:10:26","date_gmt":"2023-12-12T20:10:26","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26584"},"modified":"2026-01-30T11:39:51","modified_gmt":"2026-01-30T11:39:51","slug":"behind-the-title-hifi-project-ep-tarjas-white-via-postperspective","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/behind-the-title-hifi-project-ep-tarjas-white-via-postperspective\/","title":{"rendered":"Behind the Title: HiFi Project EP Tarjas White via postPerspective"},"content":{"rendered":"

 <\/p>\n

Tarjas White is an EP at\u00a0HiFi Project<\/a>,\u00a0<\/strong>where they partner with agencies and brands \u201cto create music that inspires viewers to want to hear more,\u201d he says. \u201cTo do so, we infuse a nimble team of in-house composers and producers with a deep network of established and emerging talent from the global music scene.\u201d HiFi has studios in Boston, Minneapolis and Los Angeles.<\/p>\n

Tell us about your role as EP.<\/strong>
\nI oversee client relationships, business development, general strategy, and the day-to-day production of jobs from the top down. I lead the start of every job, covering the bases of all elements, and manage I the studio. I\u2019m West Coast based, so I lead the LA studio and its composers. Organizationally, I\u2019m the manager of the West Coast studio and I work with the other EPs on the company agenda.<\/p>\n

\n

\"Tarjas<\/a><\/p>\n

LifeWTR<\/p>\n<\/div>\n

What would surprise people the most about what falls under that title?<\/strong>
\nPeople who are not as familiar with this space may not know how much we use both sides of our brain. When it comes to business development and creative support, both things go hand in hand, from music production to outreach \u2014 from cold emailing to speaking on panels at conferences to sourcing creative talent and providing creative solutions on a high level.<\/p>\n

What\u2019s your favorite part of the job?<\/strong>
\nWorking with extremely talented people. I do like a lot of the elements of the job for different reasons. I\u2019m like Clark Kent\/Superman \u2014 I might be on a CMO call at 10am and be collaborating with a hip-hop producer in the studio at 3pm. I love all the boxes I get to check throughout the day, working in a creative space and seeing the final result of our work.<\/p>\n

More specifically, I love watching the basketball game and seeing one of my ads. I might suddenly hear a song we made and think, am I at work right now? No, it\u2019s out in the world.<\/p>\n

What\u2019s your least favorite?<\/strong>
\nLosing a job that we were competing for and seeing what they did choose. Everything is relative, but sometimes you still wonder if yours would have been better.<\/p>\n

What is your most productive time of the day?<\/strong>
\nMorning. It\u2019s a little weird right now since I moved to the West Coast right as daylight savings time ended, but I\u2019m a morning person. I\u2019m my smartest earlier in the day, and by the minute, it goes down. I like getting a strong start to keep the momentum going.<\/p>\n

How has your section of the industry changed since COVID? The good and the bad?<\/strong>
\nIt\u2019s changed because the world has changed. The trajectory changed, the way things are done has changed, the results have changed, etc. That whole perspective shifted a little bit. More specifically, budgets may have changed. In advertising, which is so directly tied to the economy, the creative gets a little safer and things get done a little differently at different times.<\/p>\n

It\u2019s still a time when we are navigating the future of the industry. What it was \u201cBC\u201d\u2014before COVID \u2014 is not what it is now. The dust feels like it\u2019s still settling on what opportunities there are moving forward. Screenings and events are coming back around, just not at the same capacity as before.<\/p>\n

Do you see some of these workflow changes remaining with us going forward?<\/strong>
\nI think so. You can\u2019t go back once it\u2019s been proven the world won\u2019t end if folks aren\u2019t in the office every day. There are benefits to in-person collaboration for many reasons, but logistically it won\u2019t go back to in-office all the time. That\u2019s too big a sell for some talent, given the option for remote work at least in some capacity. Just to be competitive, it won\u2019t go fully back.<\/p>\n

If you didn\u2019t have this job, what would you be doing instead?<\/strong>
\nI would still be working in music. I have this job because I\u2019m a musician and found this route in this niche music industry space. I\u2019d be working in music producing or songwriting on the other side. Or in fashion, by styling and designing.<\/p>\n

How early on did you know this would be your path?<\/strong>
\nI was a full-time musician and producer. I went to an event and talked to someone who was telling me about putting music in TV shows. Back then I didn\u2019t know how music sync and licensing worked, so I sent him some tracks. Nine months later, he told me that 7 or 8 of my songs would be on various reality shows, like\u00a0Keeping Up With the Kardashians<\/em>! That\u2019s how I got my first placement.<\/p>\n

I was introduced to licensing, which at the time was very broadcast, and moved into this space. I next interned at Sony in the licensing department. After having music in different catalogs, I got my first gig at an indie artist music licensing house, which is how I grew in this industry over the last 10 years. I\u2019ve been with small music companies, mid-size companies and big studios, working with both libraries and original music, naturally and organically, which gave me the experience to have this position now.<\/p>\n

\n

\"Tarjas<\/a><\/p>\n

Pepsi Starry<\/p>\n<\/div>\n

Can you name some recent projects you have worked on?<\/strong>
\nMy most recent brand clients are BMW, Pepsi, KFC, Meta, NBA and LifeWTR, but some of my most recent work includes the Pepsi Starry brand announcement ad with Keke Palmer and the More To Life LifeWTR campaign starring LeBron James.<\/p>\n

Name some technology you can\u2019t live without.<\/strong>
\nMy iPhone, for sure; my MacBook for the production software I use daily, which is my livelihood; and my Bluetooth headphones. Right now, I have some nice JBLs I got for work.<\/p>\n

Music is such a bit part of your job, but are you able to listen to music while you work?<\/strong>
\nWhen I\u2019m emailing in the morning, I have a playlist or DJ set on. There are lots of times when I realize I\u2019ve been working in silence or on calls all day, but if I can think about it, I\u2019ll have music on for sure.<\/p>\n

There\u2019s an LA-based DJ collective called Soulection, and instead of putting a bunch of songs on a playlist, I like to listen to them and other collectives whose style I trust. I don\u2019t have time to discover new music, and sometimes looking for it feels like work, given my job. So when I want new music I try and ask folks completely outside the industry to avoid inter-industry bias and to glean how enthusiasts are discovering music.<\/p>\n

Crackazat (Ben Jacobs) just came out with an album, and I like his sound. I like Anderson.Paak, I\u2019m a big Drake fan, and Pharrell is my biggest musical influence. I like the hits \u2014 I would say pop, but not traditional pop. I mean popular music.<\/p>\n

I like studying the engineering of recent rises to stardom, as you see in talent such as Doja Cat, etc. Everything behind what makes an artist that big, that quickly.<\/p>\n

What do you do to de-stress from it all?<\/strong>
\nI watch sports. It\u2019s basketball season now, so every day there\u2019s something to do to keep me grounded. Working in entertainment, I do a lot that even in leisure and personal time still connects me to work, but sports is completely separate and something I can watch just for leisure.<\/p>\n

Would you have done anything different along your path?<\/strong>
\nI feel like everything happens for a reason. Maybe\u2026probably not. Maybe not. Maybe I would have\u2026 no. I wouldn\u2019t change a thing.<\/p>\n

Finally, any tips for others who are just starting out?<\/strong>
\nI\u00a0would<\/em>\u00a0advise you to make sure this is really what you want to do, and if it is, figure it out. If it\u2019s not, you\u2019ll also figure it out. Do your research. If you have a dream job, make sure it\u2019s a dream, and that even in the worst-case scenario, you\u2019ll still like it. You\u2019ll have to invest time, and there are moments where you need to have patience, or where it may not go your way. If you stay diligent and keep learning, there will be opportunities and relationships that are key. Community is key.<\/p>\n

Click HERE<\/a> to read the original interview.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tarjas White is an EP at\u00a0HiFi Project,\u00a0where they partner with agencies and brands \u201cto create music that inspires viewers to want to hear more,\u201d he says. \u201cTo do so, we infuse a nimble team of…<\/p>\n","protected":false},"author":2,"featured_media":26587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268,270,273,2129,3399,211,218,233],"tags":[249,262,271,276,568,2458,3088,3252,3367,3400,3525,3927,4012,28,4013,230,248],"class_list":["post-26584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","category-music-sound-design","category-news","category-interview","category-hifi-project","category-fresh-news","category-advertising","category-post-production","tag-advertising","tag-commercials","tag-music-and-sound","tag-sound-design","tag-sonic-union","tag-thought-leadership","tag-music-production","tag-executive-producer","tag-hifi","tag-hifi-project","tag-ep","tag-tarjas-white","tag-behind-the-title","tag-music","tag-postperspective","tag-interview","tag-ad"],"yoast_head":"\nBehind the Title: HiFi Project EP Tarjas White via postPerspective 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