{"id":26574,"date":"2023-12-07T09:47:46","date_gmt":"2023-12-07T17:47:46","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26574"},"modified":"2026-01-28T09:50:15","modified_gmt":"2026-01-28T09:50:15","slug":"bcf-encourages-aussies-to-have-some-fun-outdoors","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bcf-encourages-aussies-to-have-some-fun-outdoors\/","title":{"rendered":"With Audio Production by Squeak E. Clean Studios, BCF Encourages Aussies to Have Some Fun Outdoors in First Campaign from 72andSunny via Campaign Brief"},"content":{"rendered":"<p><iframe title=\"New BCF TV Ad! That BCFing Feelin&#039; Summer 2023 Commercial\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/qRFKuj7rwXo?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Founded on BCF\u2019s belief that life is better lived outdoors, the outdoor retailer\u2019s evolution of its brand platform is intended to encourage Australians to get out there and have fun, no matter whether you\u2019re an outdoor novice or explorer. The new campaign created by 72andSunny is the first piece of work after being appointed as its new creative agency\u00a0in September this year.<\/p>\n<p>The evolution of the \u2018BCFing Fun!\u2019 platform taps into the insight that BCF, a leading outdoors retailer, has all the expertise and gear to help Australians get the most of the great outdoors and enjoy \u2018That BCFing Feelin\u2019!\u2019.<\/p>\n<p>Says Nick Boyden, general manager, eCommerce and marketing: \u201cIt\u2019s been an enormously fun and collaborative process evolving the BCF brand with the 72andSunny team. This isn\u2019t just a campaign, but rather a movement that our whole organisation is excited to get behind. We\u2019re looking forward to inspiring outdoor legends all over Australia to go and get out there and enjoy \u2018That BCFing Feelin\u2019!\u2019\u201d<\/p>\n<p>Says Andy Flemming, creative lead, 72andSunny: \u201cWorking with BCF has been a pleasure. They just get it. And with a simple, whole company idea that pays homage to where they\u2019ve been, we\u2019ve got exciting times coming. (They\u2019re also a good laugh too, which makes the whole thing even better.)\u201d<\/p>\n<p>Spearheaded by a new design system and advertising campaign, the evolution of the brand platform will flow through all touch points across BCF including the in-store experience, internally such as employee engagement, CSR initiatives, sponsorship activation through to social, retail and brand advertising.<\/p>\n<p>Says Boyden: \u201cThis is the next stage in our BCF journey and there\u2019s plenty more to come.\u201d<\/p>\n<div class=\"wrap-images\"><img decoding=\"async\" src=\"https:\/\/asset-cdn.campaignbrief.com\/wp-content\/uploads\/2023\/12\/05115341\/CAMPAIGN-PRESS-BCF-1.jpg\" alt=\"BCF encourages Aussies to have some fun outdoors in first campaign from 72andSunny\" \/><img decoding=\"async\" src=\"https:\/\/asset-cdn.campaignbrief.com\/wp-content\/uploads\/2023\/12\/05115420\/CAMPAIGN-PRESS-BCF.jpg\" alt=\"BCF encourages Aussies to have some fun outdoors in first campaign from 72andSunny\" \/><\/div>\n<div class=\"wrap-copy\">\n<p><em>Client: BCF<\/em><br \/>\n<em>Creative agency: 72andSunny<\/em><br \/>\n<em>Media: OMD<\/em><br \/>\n<em>Director: Josh Logue<\/em><br \/>\n<em>Photography: Billy Plummer<\/em><br \/>\n<em>Production Company: Taxi Films<\/em><br \/>\n<em>Audio Production: SQUEAK .E CLEAN Studios<\/em><br \/>\n<em>Post Production House: The Goodman Brothers<\/em><\/p>\n<\/div>\n<p>Click <a href=\"https:\/\/campaignbrief.com\/bcf-encourages-aussies-to-have-some-fun-outdoors-in-first-campaign-from-72andsunny\/\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=qRFKuj7rwXo&amp;ab_channel=BCF-Boating%2CCamping%2CFishing Founded on BCF\u2019s belief that life is better lived outdoors, the outdoor retailer\u2019s evolution of its brand platform is intended to encourage Australians to get out there and have fun, no matter whether you\u2019re&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,234,252,268,270,273,278,2376,211,217],"tags":[259,260,261,262,263,269,276,297,1017,2375,3033,4006,4007,248,249],"class_list":["post-26574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-production","category-branded-content","category-music","category-music-sound-design","category-news","category-spots","category-squeak-e-clean-studios","category-fresh-news","category-ads","tag-campaign","tag-comedy","tag-commercial","tag-commercials","tag-creativity","tag-music-2","tag-sound-design","tag-production-2","tag-australia","tag-squeak-e-clean-studios","tag-72andsunny","tag-audio-production","tag-bcf","tag-ad","tag-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Audio Production by Squeak E. 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