{"id":26463,"date":"2023-11-17T10:18:50","date_gmt":"2023-11-17T18:18:50","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26463"},"modified":"2026-01-28T09:50:15","modified_gmt":"2026-01-28T09:50:15","slug":"lg-points-out-ways-to-live-more-sustainably","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/lg-points-out-ways-to-live-more-sustainably\/","title":{"rendered":"With Sound Design and Mixing by Mr. Bronx Audio Post, LG Points out Ways to Live More Sustainably in Sunny New Spot via Ad Age"},"content":{"rendered":"

Using live-action miniatures, 3D modeling and animation, the campaign from TBWA\\Chiat\\Day NY encourages upcycling and reducing food waste.<\/h2>\n

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Brands are aware of how important\u00a0sustainability<\/a>\u00a0is in marketing, but a new campaign from LG spotlights specific ways consumers can live a more sustainable lifestyle.<\/p>\n

In the \u201cBetter Choices Make a Better World\u201d campaign from TBWA\\Chiat\\Day New York, the audience follows three \u201cchangemakers\u201d as they use LG Home Appliances to live life a little more green.<\/p>\n

The global campaign launched with a hero film shot in partnership with creative studio LOBO using mixed media, including live-action miniatures, 3D modeling and animation to create a miniature world.<\/p>\n

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