{"id":26438,"date":"2023-11-13T11:22:44","date_gmt":"2023-11-13T19:22:44","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26438"},"modified":"2026-01-28T09:50:15","modified_gmt":"2026-01-28T09:50:15","slug":"tools-of-the-trade-joshua-seftel-of-smartypants-brooklyn","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/tools-of-the-trade-joshua-seftel-of-smartypants-brooklyn\/","title":{"rendered":"Tools of the Trade: Joshua Seftel of Smartypants Brooklyn"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26439\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/11\/Josh-Smartypants.png\" alt=\"\" width=\"700\" height=\"592\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/11\/Josh-Smartypants.png 700w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/11\/Josh-Smartypants-300x254.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/11\/Josh-Smartypants-350x296.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/11\/Josh-Smartypants-600x507.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Tools\u00a0of\u00a0the Trade is a new AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones.<\/p>\n<p>Next up is\u00a0<strong>Joshua Seftel<\/strong>, 2023 Academy Award-nominated director, founder at Smartypants Brooklyn.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What is one tool you use all the time at work, and how does it inspire your work?<\/strong><\/p>\n<p>It\u2019s my old, beat-up Bose Quiet Comfort headphones\u2014the old school clunky headphones with the wire jack and everything. I think I got them around 2010, I\u2019ve had to replace the foam ear pads a bunch of times, but I still use them every day.<\/p>\n<p><strong>Why is it your favorite?<\/strong><\/p>\n<p>My headphones are my secret weapon and I pretty much take them everywhere. They magically transport me to a quiet place where I can concentrate and \u201cget in the zone.\u201d I use them in airports, on planes, at home. Even when I\u2019m on set, I\u2019ll throw them on when I need a calm moment to solve a problem or make a quick script adjustment. At home, when my 3 and 7 year-old are screaming about wanting to watch \u201cBluey,\u201d my headphones give me an instant noise-proof space. I\u2019m even wearing them as I bang out the answers to these questions.<\/p>\n<p><strong>How did you acquire your tool or hear about it for the first time?<\/strong><\/p>\n<p>When I started flying a lot, I noticed that the real hardened pro-travelers in first class\u2014the guys with the monogrammed Tumis and the pastel golf shirts\u2014would pull out their Bose as soon as they got on the plane. I figured maybe they knew something I didn\u2019t, so eventually I took the leap myself.<\/p>\n<p><strong>How does it help you be successful?<\/strong><\/p>\n<p>At this point, a huge part of it is just the association of putting them on. When they\u2019re out, it means I\u2019m serious about getting stuff done. Then the music I put on is a huge part. Lately, if I need to write something, I\u2019ll put on \u201cOpening\u201d by Philip Glass, or \u201cFaisal\u201d by Fred again. If I need to chill out, it\u2019s \u201cWading in Waist-High Water\u201d by Fleet Foxes. If I need inspiration I\u2019ll put on \u201cBeautality\u201d by Louie Short. But the playlist is always changing and evolving. And here\u2019s the key: I\u2019ll listen to that one song on repeat until I finish the job.<\/p>\n<p><strong>Does it have sentimental value?<\/strong><\/p>\n<p>When I was little and I\u2019d go to the beach, I remember kneeling in the shallow water for hours and making little worlds out of sand and water. I could shut out the world and get so focused for hours, like a deep meditative state. In high school, when I got into photography, I found that same intense focus in the dark room, where hours could pass in what felt like seconds. These days, wearing my headphones is a shortcut to that same place.<\/p>\n<p><strong>Do you think your tool could go TikTok viral? Why or why not?<\/strong><\/p>\n<p>I don\u2019t make my films for TikTok, but maybe my love for my headphones will finally get me on there to make a Bose TikTok.<\/p>\n<p>Click <a href=\"https:\/\/www.adweek.com\/agencyspy\/tools-of-the-trade-joshua-seftel-of-smartypants-brooklyn\/182927\/\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tools\u00a0of\u00a0the Trade is a new AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,233,234,273,291,353,2320,3596,1,211],"tags":[249,263,267,292,297,299,926,950,975,1263,3597,3812,32,248],"class_list":["post-26438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-post-production","category-production","category-news","category-film","category-tech","category-cameras","category-smartypants","category-uncategorized","category-fresh-news","tag-advertising","tag-creativity","tag-los-angeles","tag-film","tag-production-2","tag-adweek","tag-agencyspy","tag-documentary","tag-director","tag-directing","tag-smartypants","tag-tools-of-the-trade","tag-tech","tag-ad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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