{"id":26426,"date":"2023-11-09T10:43:07","date_gmt":"2023-11-09T18:43:07","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26426"},"modified":"2026-01-28T09:50:15","modified_gmt":"2026-01-28T09:50:15","slug":"mycar-tyre-auto-auto-translate-via-campaign","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/mycar-tyre-auto-auto-translate-via-campaign\/","title":{"rendered":"With Music Supervision by Squeak E. Clean Studios, mycar Tyre &#038; Auto Launches Auto-Translate via Campaign Brief"},"content":{"rendered":"<h3>There is nothing more embarrassing than trying to talk to an auto technician, knowing you are out of your depth. Thankfully, mycar Tyre &amp; Auto are coming to Australians\u2019 aid with Auto-Translate, a utility which helps people learn the language of car developed by TBWA\\Sydney and Eleven.<\/h3>\n<p><iframe title=\"Auto-Translate Hero Film\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/LqxmX_Vnnwg?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div class=\"wrap-copy\">\n<p>Auto-Translate allows the user to enter car terminology via text, voice or scanning their bill and have it translated into simple, relatable terms.<\/p>\n<p>Says Adele Coswello, chief customer officer at mycar Tyre &amp; Auto: \u201cAt mycar, we are committed to putting people first, so supporting drivers in learning more about their car, instead of leaving them guessing, made complete sense.<\/p>\n<p>\u201cWith Auto-Translate, we aim to help Australians learn more about their car by providing an extra layer of confidence, after discovering that 95% don\u2019t feel very confident in understanding an auto technician.\u201d<\/p>\n<p>Says Simon Hayes, creative director at TBWA\\Sydney: \u201cWith Auto-Translate we continue to build upon mycar\u2019s promise of \u2018People First\u2019 and stretch the brand beyond its traditional service offering. We\u2019re very lucky to have such a great partnership with mycar and are excited to bring this much-needed utility to the world. Kudos to our terrific clients.\u201d<\/p>\n<p>The campaign comes to life across film, digital, social and PR, which link users to the utility itself.<\/p>\n<p>Head to\u00a0<a href=\"https:\/\/www.mycar.com.au\/auto-translate\">www.mycar.com.au\/auto-translate<\/a>\u00a0to access Auto-Translate for free and learn the language of car.<\/p>\n<\/div>\n<div class=\"wrap-video\">\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/ATEXlyBI5gw\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/Y0WFcHXakqI\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/HoZxqOO-Mjw\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<div class=\"wrap-copy\">\n<p><em>mycar Tyre &amp; Auto<\/em><br \/>\n<em>Chief Customer Officer \u2013 Adele Coswello<\/em><br \/>\n<em>Head of Marketing \u2013 Cynthia Fernandez<\/em><br \/>\n<em>Marketing Executive \u2013 Susie Hawkins<\/em><\/p>\n<p><em>Creative Agency: TBWA\\Sydney<\/em><\/p>\n<p><em>PR Agency: Eleven<\/em><\/p>\n<p><em>Media Agency: Hearts &amp; Science<\/em><\/p>\n<p><em>Production: FINCH<\/em><br \/>\n<em>Director: Jae Morrison<\/em><br \/>\n<em>Producer: Jackie Adler<\/em><br \/>\n<em>Editor: Phoebe Taylor @ ARC EDIT<\/em><br \/>\n<em>Music Composition: Squeak E Clean Studios<\/em><br \/>\n<em>Composer: Jesse Watt<\/em><br \/>\n<em>Music Producer: Karla Henwood<\/em><br \/>\n<em>Technical Consultant: Giuseppe Di Blasio<\/em><br \/>\n<em>Sound Design: Beau Silvester<\/em><\/p>\n<\/div>\n<div class=\"wrap-images\"><img decoding=\"async\" src=\"https:\/\/asset-cdn.campaignbrief.com\/wp-content\/uploads\/2023\/11\/07094424\/Auto-Translate-KV.jpg\" alt=\"mycar Tyre &amp; Auto launches Auto-Translate to help people learn the language of car via TBWA\\Sydney and Eleven\" \/><\/div>\n<div>Click <a href=\"https:\/\/campaignbrief.com\/mycar-tyre-auto-launches-auto-translate-to-help-people-learn-the-language-of-car-via-tbwasydney-and-eleven\/\">HERE<\/a> to read the original article.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There is nothing more embarrassing than trying to talk to an auto technician, knowing you are out of your depth. Thankfully, mycar Tyre &amp; Auto are coming to Australians\u2019 aid with Auto-Translate, a utility which&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217,218,234,252,268,270,273,278,607,2376,1,211],"tags":[261,262,263,276,568,1017,2375,2554,3103,3777,3889,3890,3949,3950,209,3951,249,3952],"class_list":["post-26426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-advertising","category-production","category-branded-content","category-music","category-music-sound-design","category-news","category-spots","category-automotive-2","category-squeak-e-clean-studios","category-uncategorized","category-fresh-news","tag-commercial","tag-commercials","tag-creativity","tag-sound-design","tag-sonic-union","tag-australia","tag-squeak-e-clean-studios","tag-music-supervision","tag-ad-agency","tag-squeak","tag-automotive","tag-cars","tag-auto-translate","tag-car","tag-agency","tag-mycar","tag-advertising","tag-tyre-auto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music Supervision by Squeak E. 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