{"id":26417,"date":"2023-11-06T09:34:05","date_gmt":"2023-11-06T17:34:05","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26417"},"modified":"2026-01-28T09:50:15","modified_gmt":"2026-01-28T09:50:15","slug":"momentum-airbag-partner-to-fight-koala-extinction","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/momentum-airbag-partner-to-fight-koala-extinction\/","title":{"rendered":"With Sound Design by Squeak E. Clean Studios, Momentum &#038; AIRBAG Partner to Fight Koala Extinction via B&#038;T"},"content":{"rendered":"<h1 style=\"text-align: left;\"><span id=\"E58\" class=\"qowt-font3-Arial\">Momentum\u00a0<\/span><span id=\"E59\" class=\"qowt-font3-Arial\">p<\/span><span id=\"E60\" class=\"qowt-font3-Arial\">artners with AIRBAG to <\/span><span id=\"E61\" class=\"qowt-font3-Arial\">h<\/span><span id=\"E62\" class=\"qowt-font3-Arial\">elp <\/span><span id=\"E63\" class=\"qowt-font3-Arial\">p<\/span><span id=\"E64\" class=\"qowt-font3-Arial\">revent <\/span><span id=\"E65\" class=\"qowt-font3-Arial\">k<\/span><span id=\"E66\" class=\"qowt-font3-Arial\">oala <\/span><span id=\"E67\" class=\"qowt-font3-Arial\">e<\/span><span id=\"E68\" class=\"qowt-font3-Arial\">xtinction in a <\/span><span id=\"E70\" class=\"qowt-font3-Arial\">n<\/span><span id=\"E71\" class=\"qowt-font3-Arial\">ew <\/span><span id=\"E72\" class=\"qowt-font3-Arial\">c<\/span><span id=\"E73\" class=\"qowt-font3-Arial\">ampaign <\/span><span id=\"E74\" class=\"qowt-font3-Arial\">f<\/span><span id=\"E75\" class=\"qowt-font3-Arial\">eaturing Mark Coles Smith.<\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/www.bandt.com.au\/information\/uploads\/2023\/11\/Screenshot-2023-11-03-13.31.54-1260x840.png\" alt=\"Momentum &amp; AIRBAG Partner To Fight Koala Extinction\" \/><\/p>\n<div id=\"contentsContainer\" class=\"style-scope qowt-page\">\n<div id=\"contents\" class=\"style-scope qowt-page\">\n<p id=\"E77\" class=\"x-scope qowt-word-para-0\"><span id=\"E78\" class=\"qowt-font3-Arial\">A new integrated campaign from Momentum Worldwide Australia and AIRBAG draws attention to the startling plight of koalas, one of Australia\u2019s most iconic native animals and symbol of the country.\u00a0<\/span><\/p>\n<p id=\"E80\" class=\"x-scope qowt-word-para-0\"><span id=\"E81\" class=\"qowt-font3-Arial\">Featuring award-winning<\/span><span id=\"E83\" class=\"qowt-font3-Arial\">\u00a0<\/span><span id=\"E84\" class=\"qowt-font3-Arial\">i<\/span><span id=\"E85\" class=\"qowt-font3-Arial\">ndigenous actor Mark Coles Smith, the campaign for not-for-profit Bangalow Koalas is a call to action to plant more trees to prevent the extinction of koalas.<\/span><\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <iframe class=\"entered litespeed-loaded\" title=\"Bangalow Koalas - Extinction\" src=\"https:\/\/player.vimeo.com\/video\/878480874?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" data-lazyloaded=\"1\" data-src=\"https:\/\/player.vimeo.com\/video\/878480874?dnt=1&amp;app_id=122963\" data-ll-status=\"loaded\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p id=\"E87\" class=\"x-scope qowt-word-para-0\"><span id=\"E88\" class=\"qowt-font3-Arial\">The 30-second TVC made entirely using state-of-the-art CG<\/span><span id=\"E89\" class=\"qowt-font3-Arial\">I<\/span><span id=\"E90\" class=\"qowt-font3-Arial\">, shows a wild koala in the branches of a gum tree surrounded by native habitat.\u00a0 Motion capture technology was used to create the life-like<\/span><span id=\"E92\" class=\"qowt-font3-Arial\">\u00a0koala movements. Real trees were scanned in the wild using photogrammetry to create an authentic koala habitat.<\/span><\/p>\n<p id=\"E94\" class=\"x-scope qowt-word-para-0\"><span id=\"E95\" class=\"qowt-font3-Arial\">As Smith\u2019s voiceover explains the plight of the species, the koala becomes a stuffed exhibit in a museum alongside other extinct species to show what could happen if we don\u2019t act now.\u00a0<\/span><\/p>\n<p id=\"E97\" class=\"x-scope qowt-word-para-0\"><span id=\"E99\" class=\"qowt-font3-Arial\">\u201cKoalas are literally the face of Australia so it\u2019s unthinkable to imagine this country without them. While shocking, the creative is a stark reminder that if we don\u2019t plant more trees soon koalas will be stuffed \u2013 literally. Our aim is to support our\u00a0<\/span><span id=\"E101\" class=\"qowt-font3-Arial\">long-term<\/span><span id=\"E103\" class=\"qowt-font3-Arial\">\u00a0charity partner, Bangalow Koalas to ensure this doesn\u2019t happen,\u201d said\u00a0<span id=\"E98\" class=\"qowt-font3-Arial\">Marina Earp, client services director\u00a0<\/span><span id=\"E99\" class=\"qowt-font3-Arial\">from Momentum.<\/span><\/span><\/p>\n<p id=\"E105\" class=\"x-scope qowt-word-para-0\"><span id=\"E106\" class=\"qowt-font3-Arial\">Bangalow Koalas is on a mission to plant 500,000 trees by 2025 to create wildlife corridors.\u00a0 Trees are planted by volunteers on private property donated by landowners so that the new plantings connect with existing pockets of habitat.\u00a0 The wildlife corridors allow koalas to roam,\u00a0<\/span><span id=\"E108\" class=\"qowt-font3-Arial\">forage<\/span><span id=\"E110\" class=\"qowt-font3-Arial\">\u00a0and breed in relative safety, distancing them from vehicle strikes, dog attacks and other threats.<\/span><\/p>\n<p id=\"E112\" class=\"x-scope qowt-word-para-0\"><span id=\"E114\" class=\"qowt-font3-Arial\">\u201cKoala\u00a0<\/span><span id=\"E115\" class=\"qowt-font3-Arial\">habitat is<\/span><span id=\"E116\" class=\"qowt-font3-Arial\">\u00a0being destroyed\u00a0<\/span><span id=\"E117\" class=\"qowt-font3-Arial\">at an alarming rate<\/span><span id=\"E118\" class=\"qowt-font3-Arial\">.\u00a0<\/span><span id=\"E119\" class=\"qowt-font3-Arial\">Koalas once numbered\u00a0<\/span><span id=\"E120\" class=\"qowt-font3-Arial\">10 million\u00a0<\/span><span id=\"E121\" class=\"qowt-font3-Arial\">but now there\u2019s<\/span><span id=\"E122\" class=\"qowt-font3-Arial\">\u00a0only\u00a0<\/span><span id=\"E123\" class=\"qowt-font3-Arial\">an estimated\u00a0<\/span><span id=\"E124\" class=\"qowt-font3-Arial\">300,000\u00a0<\/span><span id=\"E125\" class=\"qowt-font3-Arial\">left.\u00a0<\/span><span id=\"E127\" class=\"qowt-font3-Arial\">So<\/span><span id=\"E129\" class=\"qowt-font3-Arial\">\u00a0it\u2019s essential\u00a0<\/span><span id=\"E130\" class=\"qowt-font3-Arial\">that we plant<\/span><span id=\"E131\" class=\"qowt-font3-Arial\">\u00a0more trees to create homes for these beautiful creatures, ensuring future generations can enjoy them,<\/span><span id=\"E132\" class=\"qowt-font3-Arial\">\u201d said\u00a0<span id=\"E113\" class=\"qowt-font3-Arial\">Linda Sparrow president of<\/span><span id=\"E114\" class=\"qowt-font3-Arial\">\u00a0Bangalow Koalas.<\/span><\/span><span id=\"E133\" class=\"qowt-font3-Arial\">\u00a0<\/span><\/p>\n<p id=\"E135\" class=\"x-scope qowt-word-para-1\"><span id=\"E136\" class=\"qowt-font3-Arial\">\u201c<\/span><span id=\"E137\" class=\"qowt-font3-Arial\">I<\/span><span id=\"E138\" class=\"qowt-font3-Arial\">\u00a0thank everyone involved for providing their time pro bono to help us\u00a0<\/span><span id=\"E139\" class=\"qowt-font3-Arial\">plant hope for koalas and future generations<\/span><span id=\"E141\" class=\"qowt-font3-Arial\">\u201d.<\/span><\/p>\n<p id=\"E149\" class=\"x-scope qowt-word-para-2\"><span id=\"E150\" class=\"qowt-font3-Arial\">Voice recording was provided by\u00a0<\/span><span id=\"E152\" class=\"qowt-font3-Arial\">Wawili<\/span><span id=\"E154\" class=\"qowt-font3-Arial\">\u00a0Studio in Broome with sound design and\u00a0<\/span><span id=\"E156\" class=\"qowt-font3-Arial\">engineering at Squeak E Clean, Melbourne.<\/span><\/p>\n<p id=\"E158\" class=\"x-scope qowt-word-para-1\"><span id=\"E159\" class=\"qowt-font3-Arial\">The campaign\u00a0<\/span><span id=\"E160\" class=\"qowt-font3-Arial\">will commence on<\/span><span id=\"E161\" class=\"qowt-font3-Arial\">\u00a0<\/span><span id=\"E162\" class=\"qowt-font3-Arial\">29th<\/span><span id=\"E163\" class=\"qowt-font3-Arial\">\u00a0October 2023<\/span><span id=\"E164\" class=\"qowt-font3-Arial\">.<\/span><\/p>\n<p id=\"E172\" class=\"x-scope qowt-word-para-0\"><strong><span id=\"E173\" class=\"qowt-font3-Arial\">Credits<\/span><\/strong><\/p>\n<p id=\"E174\" class=\"x-scope qowt-word-para-0\"><span id=\"E175\" class=\"qowt-font3-Arial\">Client: Bangalow Koalas<\/span><\/p>\n<p id=\"E176\" class=\"x-scope qowt-word-para-0\"><span id=\"E177\" class=\"qowt-font3-Arial\">President: Linda Sparrow<\/span><\/p>\n<p id=\"E179\" class=\"x-scope qowt-word-para-0\"><span id=\"E180\" class=\"qowt-font3-Arial\">Creative Agency: Momentum Worldwide Australia<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"contentsContainer\" class=\"style-scope qowt-page\">\n<div id=\"contents\" class=\"style-scope qowt-page\">\n<p id=\"E181\" class=\"x-scope qowt-word-para-0 x-scope qowt-word-para-0 x-scope qowt-word-para-0\"><span id=\"E182\" class=\"qowt-font3-Arial\">Executive Creative Director: Matt Batten<\/span><\/p>\n<p id=\"E183\" class=\"x-scope qowt-word-para-0\"><span id=\"E184\" class=\"qowt-font3-Arial\">Client Service Director: Marina Earp<\/span><\/p>\n<p id=\"E186\" class=\"x-scope qowt-word-para-0\"><span id=\"E187\" class=\"qowt-font3-Arial\">Creative: Momentum and AIRBAG<\/span><\/p>\n<p id=\"E189\" class=\"x-scope qowt-word-para-0\"><span id=\"E190\" class=\"qowt-font3-Arial\">Production Company: AIRBAG<\/span><\/p>\n<p id=\"E191\" class=\"x-scope qowt-word-para-0\"><span id=\"E192\" class=\"qowt-font3-Arial\">Director: Rob Ride<\/span><\/p>\n<p id=\"E193\" class=\"x-scope qowt-word-para-0\"><span id=\"E194\" class=\"qowt-font3-Arial\">Producer: Nick Venn<\/span><\/p>\n<p id=\"E195\" class=\"x-scope qowt-word-para-0\"><span id=\"E196\" class=\"qowt-font3-Arial\">Managing Partner: Adrian\u00a0<\/span><span id=\"E198\" class=\"qowt-font3-Arial\">Bosich<\/span><\/p>\n<p id=\"E200\" class=\"x-scope qowt-word-para-0\"><span id=\"E201\" class=\"qowt-font3-Arial\">EP\/Head of Production: Martin Box<\/span><\/p>\n<p id=\"E202\" class=\"x-scope qowt-word-para-0\"><span id=\"E203\" class=\"qowt-font3-Arial\">Senior VFX Artist: Will Lovett<\/span><\/p>\n<p id=\"E204\" class=\"x-scope qowt-word-para-0\"><span id=\"E205\" class=\"qowt-font3-Arial\">Photogrammetry: Heidi Wentworth-Ping<\/span><\/p>\n<p id=\"E206\" class=\"x-scope qowt-word-para-0\"><span id=\"E207\" class=\"qowt-font3-Arial\">Colourist: Fergus Rotherham<\/span><\/p>\n<p id=\"E209\" class=\"x-scope qowt-word-para-0\"><span id=\"E210\" class=\"qowt-font3-Arial\">VO Recording Studio:\u00a0<\/span><span id=\"E212\" class=\"qowt-font3-Arial\">Wawili<\/span><span id=\"E214\" class=\"qowt-font3-Arial\">\u00a0Studio\u00a0<\/span><\/p>\n<p id=\"E215\" class=\"x-scope qowt-word-para-0\"><span id=\"E216\" class=\"qowt-font3-Arial\">Recording Engineer:\u00a0<\/span><span id=\"E218\" class=\"qowt-font3-Arial\">Petris<\/span><span id=\"E220\" class=\"qowt-font3-Arial\">\u00a0Torres\u00a0<\/span><\/p>\n<p id=\"E221\" class=\"x-scope qowt-word-para-0\"><span id=\"E222\" class=\"qowt-font3-Arial\">Voiceover: Mark Coles Smith<\/span><\/p>\n<p id=\"E224\" class=\"x-scope qowt-word-para-0\"><span id=\"E225\" class=\"qowt-font3-Arial\">Sound Design: Squeak E Clean, Melbourne<\/span><\/p>\n<p id=\"E226\" class=\"x-scope qowt-word-para-0\"><span id=\"E227\" class=\"qowt-font3-Arial\">Producer: Laura Hesse<\/span><\/p>\n<p id=\"E228\" class=\"x-scope qowt-word-para-0\"><span id=\"E229\" class=\"qowt-font3-Arial\">Sound Design: Rob Stephens<\/span><\/p>\n<p id=\"E230\" class=\"x-scope qowt-word-para-0\"><span id=\"E231\" class=\"qowt-font3-Arial\">Music: Rob Ride<\/span><\/p>\n<p>Click <a href=\"https:\/\/www.bandt.com.au\/momentum-airbag-partner-to-fight-koala-extinction\/\">HERE<\/a> to read the original article.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Momentum\u00a0partners with AIRBAG to help prevent koala extinction in a new campaign featuring Mark Coles Smith. A new integrated campaign from Momentum Worldwide Australia and AIRBAG draws attention to the startling plight of koalas, one&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,234,270,273,278,2376,211,217],"tags":[259,271,276,1017,1650,1858,2375,3901,3939,3940,3941,3942,3943,3944,248,249],"class_list":["post-26417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-production","category-music-sound-design","category-news","category-spots","category-squeak-e-clean-studios","category-fresh-news","category-ads","tag-campaign","tag-music-and-sound","tag-sound-design","tag-australia","tag-psa","tag-sound","tag-squeak-e-clean-studios","tag-music-design","tag-airbag","tag-bangalow-koalas","tag-koala","tag-koala-extinction","tag-momentum","tag-tvc","tag-ad","tag-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Sound Design by Squeak E. 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Clean Studios sonically designs Momentum &amp; Airbags new campaign to draw attention to the startling plight of Koalas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/momentum-airbag-partner-to-fight-koala-extinction\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Kitchen\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-06T17:34:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T09:50:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/11\/Koala-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1260\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/momentum-airbag-partner-to-fight-koala-extinction\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/momentum-airbag-partner-to-fight-koala-extinction\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\"},\"headline\":\"With Sound Design by Squeak E. 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