{"id":26396,"date":"2023-10-24T09:15:35","date_gmt":"2023-10-24T16:15:35","guid":{"rendered":"https:\/\/presskitchen.com\/?p=26396"},"modified":"2026-01-28T09:50:15","modified_gmt":"2026-01-28T09:50:15","slug":"salvos-stores-how-much-the-gift-means","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/","title":{"rendered":"With Music by Squeak E. Clean Studios, Salvos Stores Shows How Much The Right Gift Means via Campaign Brief"},"content":{"rendered":"<h1>As the festive season draws near and buying presents is on everyone\u2019s to-do list, charity retailer Salvos Stores has taken a purpose-led, yet humorous, approach in its new Christmas campaign developed by The General Store.<\/h1>\n<p><iframe title=\"Salvos Stores: &#039;Gifts that mean more&#039; 30&quot; Christmas campaign (fashion)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/NFoUL-53B74?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Says Matt McMahon, customer experience manager at Salvos Stores: \u201cThis work beautifully demonstrates that gifts from Salvos Stores have special meaning because of the consideration that goes into searching for a unique item, whether it\u2019s an obscure vegan cookbook, a retro game console, or even a vintage sweater vest.<\/p>\n<p>\u201cIn addition, preloved presents from Salvos Stores have a far-reaching impact that extends to the environment and the vulnerable communities that we support every day. And that\u2019s what truly creates gifts with more meaning.\u201d<\/p>\n<p>At Salvos Stores, 100 per cent of profits support programs that transform the lives of Australians in need, such as those experiencing hunger and homelessness. And through its support of the circular economy and numerous sustainability initiatives, Salvos has also diverted over 40 million items from landfill in the past year.<\/p>\n<p>The Christmas campaign also signifies a playful step change in Salvos Stores\u2019 brand personality. Within the three hero films, the awkward hugging and tongue-in-cheek dialogue bring to life the impact that a preloved gift has on the environment and community.<\/p>\n<p>Says Marcus Tesoriero, chief creative officer at The General Store: \u201cDoing good for the world doesn\u2019t always have to be earnest. We wanted to take a more entertaining approach to Salvos Stores\u2019 serious message of sustainability and community support \u2013 highlighting how much a gift from Salvos Stores would really mean to someone.<\/p>\n<p>\u201cSalvos Stores have been the leaders in the circular economy for generations, long before it became cool. This work reaffirms Salvos Stores position as the dominant player in the preloved goods market, especially as we head towards a potentially turbulent economic climate next year.\u201d<\/p>\n<p>The General Store began working with Salvos Stores four years ago. During that time, the two businesses have worked together across store design architecture, business strategy, advertising, design and animation.<\/p>\n<p>Adds McMahon: \u201cBeing a purpose-led business comes with its own unique challenges, but The General Store has an in-depth understanding of our business, the current competitive landscape and the consumer mindset. They know what creative work makes people tick,\u201d said McMahon. \u201cWe\u2019re so thrilled to be on this next step of our journey with them.\u201d<\/p>\n<p>Launching this week, the new Christmas campaign for Salvos Stores will be rolled out across TV, social and in-store.<\/p>\n<p><iframe title=\"Salvos Stores: &#039;Gifts that mean more&#039; 30&quot; Christmas campaign (book)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/NLbqzJBbYBE?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><em>Client: Salvos Stores<\/em><br \/>\n<em>Customer Experience Manager: Matt McMahon<\/em><br \/>\n<em>Customer Campaign Partner: Sarah Keogh<\/em><\/p>\n<p><em>Creative Agency: The General Store<\/em><br \/>\n<em>Chief Creative Officer: Marcus Tesoriero<\/em><br \/>\n<em>Creative Director: Andrew Jones<\/em><br \/>\n<em>Art Director: Daniel Li<\/em><br \/>\n<em>Copywriter: Mitch Taylor<\/em><br \/>\n<em>Group Account Director: Sommer Smith<\/em><br \/>\n<em>Senior Account Director: Kiki Jones<\/em><\/p>\n<p><em>Production Company: Painted Black<\/em><br \/>\n<em>Director: Armand de Saint-Salvy<\/em><br \/>\n<em>DOP: Aaron McLisky<\/em><br \/>\n<em>Production Designer: Jan Edwards<\/em><br \/>\n<em>Producer: Henry Richardson<\/em><br \/>\n<em>Photographer: Charles Grant<\/em><br \/>\n<em>Sound design: <a href=\"https:\/\/www.squeakeclean.com\/\">Squeak E Clean Studios<\/a><\/em><\/p>\n<p>Click <a href=\"https:\/\/campaignbrief.com\/salvos-stores-shows-how-much-the-right-gift-means-in-new-campaign-via-the-general-store\/\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the festive season draws near and buying presents is on everyone\u2019s to-do list, charity retailer Salvos Stores has taken a purpose-led, yet humorous, approach in its new Christmas campaign developed by The General Store&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":26397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268,270,273,278,2376,211,217,218,234,250,252],"tags":[267,269,274,276,2375,3922,3923,3924,248,249,259,261,262,263],"class_list":["post-26396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","category-music-sound-design","category-news","category-spots","category-squeak-e-clean-studios","category-fresh-news","category-ads","category-advertising","category-production","category-audio","category-branded-content","tag-los-angeles","tag-music-2","tag-post-production-2","tag-sound-design","tag-squeak-e-clean-studios","tag-gifts","tag-salvos","tag-salvos-stores","tag-ad","tag-advertising","tag-campaign","tag-commercial","tag-commercials","tag-creativity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Squeak E. Clean Studios, Salvos Stores Shows How Much The Right Gift Means via Campaign Brief<\/title>\n<meta name=\"description\" content=\"Squeak E Clean Studios brings audio to Salvos Stores spots for their new &quot;Gifts that mean more&quot; campaign on Campaign Brief.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With Music by Squeak E. Clean Studios, Salvos Stores Shows How Much The Right Gift Means via Campaign Brief\" \/>\n<meta property=\"og:description\" content=\"Squeak E Clean Studios brings audio to Salvos Stores spots for their new &quot;Gifts that mean more&quot; campaign on Campaign Brief.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Kitchen\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-24T16:15:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T09:50:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/10\/Salvos-.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\"},\"headline\":\"With Music by Squeak E. Clean Studios, Salvos Stores Shows How Much The Right Gift Means via Campaign Brief\",\"datePublished\":\"2023-10-24T16:15:35+00:00\",\"dateModified\":\"2026-01-28T09:50:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/\"},\"wordCount\":532,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/10\/Salvos-.jpeg\",\"keywords\":[\"Los Angeles\",\"music\",\"post production\",\"sound design\",\"Squeak E. Clean Studios\",\"gifts\",\"Salvos\",\"Salvos Stores\",\"Ad\",\"advertising\",\"campaign\",\"COMMERCIAL\",\"commercials\",\"creativity\"],\"articleSection\":[\"Music\",\"Music &amp; Sound Design\",\"News\",\"Spots\",\"Squeak E. Clean Studios\",\"Fresh News\",\"Ads\",\"Advertising\",\"Production\",\"audio\",\"Branded Content\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/\",\"name\":\"With Music by Squeak E. Clean Studios, Salvos Stores Shows How Much The Right Gift Means via Campaign Brief\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/10\/Salvos-.jpeg\",\"datePublished\":\"2023-10-24T16:15:35+00:00\",\"dateModified\":\"2026-01-28T09:50:15+00:00\",\"description\":\"Squeak E Clean Studios brings audio to Salvos Stores spots for their new \\\"Gifts that mean more\\\" campaign on Campaign Brief.\",\"breadcrumb\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#primaryimage\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/10\/Salvos-.jpeg\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/10\/Salvos-.jpeg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"With Music by Squeak E. Clean Studios, Salvos Stores Shows How Much The Right Gift Means via Campaign Brief\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"name\":\"Press Kitchen\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\",\"name\":\"Press Kitchen\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"width\":174,\"height\":31,\"caption\":\"Press Kitchen\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"With Music by Squeak E. Clean Studios, Salvos Stores Shows How Much The Right Gift Means via Campaign Brief","description":"Squeak E Clean Studios brings audio to Salvos Stores spots for their new \"Gifts that mean more\" campaign on Campaign Brief.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/","og_locale":"en_US","og_type":"article","og_title":"With Music by Squeak E. Clean Studios, Salvos Stores Shows How Much The Right Gift Means via Campaign Brief","og_description":"Squeak E Clean Studios brings audio to Salvos Stores spots for their new \"Gifts that mean more\" campaign on Campaign Brief.","og_url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/","og_site_name":"Press Kitchen","article_published_time":"2023-10-24T16:15:35+00:00","article_modified_time":"2026-01-28T09:50:15+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/10\/Salvos-.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#article","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/"},"author":{"name":"admin","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385"},"headline":"With Music by Squeak E. Clean Studios, Salvos Stores Shows How Much The Right Gift Means via Campaign Brief","datePublished":"2023-10-24T16:15:35+00:00","dateModified":"2026-01-28T09:50:15+00:00","mainEntityOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/"},"wordCount":532,"commentCount":0,"publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/10\/Salvos-.jpeg","keywords":["Los Angeles","music","post production","sound design","Squeak E. Clean Studios","gifts","Salvos","Salvos Stores","Ad","advertising","campaign","COMMERCIAL","commercials","creativity"],"articleSection":["Music","Music &amp; Sound Design","News","Spots","Squeak E. Clean Studios","Fresh News","Ads","Advertising","Production","audio","Branded Content"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/","name":"With Music by Squeak E. Clean Studios, Salvos Stores Shows How Much The Right Gift Means via Campaign Brief","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#primaryimage"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/10\/Salvos-.jpeg","datePublished":"2023-10-24T16:15:35+00:00","dateModified":"2026-01-28T09:50:15+00:00","description":"Squeak E Clean Studios brings audio to Salvos Stores spots for their new \"Gifts that mean more\" campaign on Campaign Brief.","breadcrumb":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#primaryimage","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/10\/Salvos-.jpeg","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2023\/10\/Salvos-.jpeg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/salvos-stores-how-much-the-gift-means\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/"},{"@type":"ListItem","position":2,"name":"With Music by Squeak E. Clean Studios, Salvos Stores Shows How Much The Right Gift Means via Campaign Brief"}]},{"@type":"WebSite","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","name":"Press Kitchen","description":"","publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization","name":"Press Kitchen","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","width":174,"height":31,"caption":"Press Kitchen"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/26396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/comments?post=26396"}],"version-history":[{"count":1,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/26396\/revisions"}],"predecessor-version":[{"id":172116,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/26396\/revisions\/172116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media\/26397"}],"wp:attachment":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media?parent=26396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/categories?post=26396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/tags?post=26396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}